PepsiCo Inc

Euromonitor International's company profile, PepsiCo Inc offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE PACKAGED FOOD BUSINESS

Underwhelming results in North America call for greater dynamism from PepsiCo

Fruit snacks and nuts acquisition-led growth the way forward for PepsiCo in US snacks?

Impulse channel key in the US; Stacy's presents PepsiCo with organics growth potential

PepsiCo must dilute US dependency; emerging markets key but this strategy is not without risk

Table 1 PepsiCo Inc: World Sector Sales Performance 2005

Table 2 PepsiCo Inc: Packaged Food Regional Sales Performance 2005

CORPORATE OVERVIEW

International snack sales drive packaged food growth at PepsiCo

Frito-Lay and Quaker Foods struggle as 2006 US market experience proves chastening

Sweet and savoury snacks domination gives PepsiCo top five spot in global packaged food

STRATEGIC OBJECTIVES AND CHALLENGES

PepsiCo ramps up wellbeing-led portfolio development

Convenience a major strategic pillar at PepsiCo as it targets on-the-go and impulse generation

Difficult domestic market conditions focus PepsiCo's attention on international expansion

OPERATIONAL AND DISTRIBUTION STRATEGIES

Frito-Lay major contributor to revenues and operating profit at PepsiCo

Manufacturing overhaul at Frito-Lay hints at growing pressure on North American snack business

Supermarkets leading distribution channel for PepsiCo

Health and wellbeing key research and development focus for PepsiCo

OWNERSHIP EVENTS

PepsiCo focuses on the expansion of its international snack business

Stacy's and Sara Lee nuts acquisitions signal PepsiCo's growing focus on healthier snacks

Summary 1 PepsiCo Inc: Key Facts by Value

PERFORMANCE BY REGION AND BY SECTOR

PACKAGED FOOD MARKET ASSESSMENT

PepsiCo's modest performance invites pressure from Danone

Sweet and savoury snacks and breakfast cereals main categories for PepsiCo

Sauces, dressings and condiments and snack bars main tertiary sectors for PepsiCo

BAKERY PRODUCTS

Competitive landscape

Prospects

SWEET AND SAVOURY SNACKS

Competitive landscape

Prospects

SNACK BARS

Competitive landscape

Prospects

SAUCES, DRESSINGS AND CONDIMENTS

Competitive landscape

Prospects

BABY FOOD

Competitive landscape

Prospects

Table 3 PepsiCo Inc: World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 4 PepsiCo Inc: World and Regional Shares in Packaged Food by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

Lay's, Cheetos and Doritos snack brands head up PepsiCo's packaged food portfolio

Better for you, gourmet and ethnic products major brand strategies at PepsiCo

Walkers, Smith's and Sabritas key secondary snack brands; Quaker's flagship cereal label

CHEETOS

Astute brand management enables Cheetos to keep pressure on main rival Pringles

Slim pickings in developed world for Cheetos; emerging markets set to drive extruded snacks growth

DORITOS

Doritos leader in global tortilla/corn chips but private label eroding market share

Innovation in core markets and expansion in new emerging markets key to future growth for Doritos

LAY'S

Lay's number one sweet and savoury snacks brand; innovation maintains healthy growth

Russian potential for Lay's as wellbeing trend set to limit market growth in North America

RUFFLES

Ruffles global number two chips/crisps brand but market share in decline

Pockets of growth to tap into but non-global status to limit Ruffles's potential

TOSTITOS

Reinvigorated Tostitos posts steady growth in North America

Wellbeing and premium-led innovation key to short-term success of Tostitos

Table 5 PepsiCo Inc: Cheetos World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 6 PepsiCo Inc: Cheetos Regional Shares in Packaged Food by Sector 2005

Table 7 PepsiCo Inc: Doritos World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 8 PepsiCo Inc: Doritos Regional Shares in Packaged Food by Sector 2005

Table 9 PepsiCo Inc: Lay's World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 10 PepsiCo Inc: Lay's Regional Shares in Packaged Food by Sector 2005

Table 11 PepsiCo Inc: Ruffles World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 12 PepsiCo Inc: Ruffles Regional Shares in Packaged Food by Sector 2005

Table 13 PepsiCo Inc: Tostitos World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 14 PepsiCo Inc: Tostitos Regional Shares in Packaged Food by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 15 PepsiCo Inc: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 PepsiCo Inc: Historical Development

Summary 3 PepsiCo Inc: Subsidiaries 2005

Summary 4 PepsiCo Inc: Packaged Food Brands 2005

Summary 5 PepsiCo Inc: Company Locations

Summary 6 PepsiCo Inc: Websites

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