Perfetti Van Melle Group
Euromonitor International's company profile, Perfetti Van Melle Group offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 15 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS IN PACKAGED FOOD
CORE BUSINESSES
Chocolate confectionery drives growth; sugar confectionery sluggish
Functional gum set to perform strongly
GROWTH OPPORTUNITIES
Expansion: new places, new products
Confectionery: the new "healthy" option
Power mints and pastilles, gums, jellies and chews poised to add value
Healthy hybrid products and more exciting flavours in gums
LIMITED POTENTIAL
Low growth in lollipops
Market for sugar confectionery dissolves in key region
Price rises to offset costs
Table 1 Perfetti Van Melle Group: World Sector Sales Performance 2006
Table 2 Perfetti Van Melle Group: Packaged Food Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Adding Chupa Chups to the Perfetti Van Melle mix
Mentos + Diet Coke provides a marketing boost
International expansion
OWNERSHIP EVENTS
Table 3 Perfetti Van Melle Group: World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 4 Perfetti Van Melle Group: World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
PERFETTI VAN MELLE GROUP
Summary 1 Perfetti Van Melle Group: Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
MENTOS
CHUPA CHUPS
Table 5 Perfetti Van Melle Group: Mentos Brand Shares in Packaged Food by Sector 2005-2006
Table 6 Perfetti Van Melle Group: Mentos Regional Shares in Packaged Food by Sector 2006
Table 7 Perfetti Van Melle Group: Chupa Chups World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 8 Perfetti Van Melle Group: Chupa Chups Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Perfetti Van Melle Group: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Perfetti Van Melle Group: Historical Development
Summary 3 Perfetti Van Melle Group: Subsidiaries 2006
Summary 4 Perfetti Van Melle Group: Packaged Food Brands 2006
Summary 5 Perfetti Van Melle Group: Company Locations
Summary 6 Perfetti Van Melle Group: Websites