Pernod Ricard Groupe
Euromonitor International's company profile, Pernod Ricard Groupe offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 19 | Publication date: Mar 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE SPIRITS BUSINESS
Core business
Growth opportunities
Limited potential
Table 1 Pernod Ricard Groupe: World Sector Sales Performance 2006
Table 2 Pernod Ricard Groupe: Spirits Regional Sales Performance 2006
Table 3 Pernod Ricard Groupe: RTDs/High-strength Premixes World Sector Sales Performance 2006
Table 4 Pernod Ricard Groupe: RTDs/High-strength Premixes Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
To become world's leading wine and spirits company
Invest strongly in 15 key brands with global reach
Premiumisation of the portfolio
Development in emerging markets
Pursuing external growth
Table 5 Pernod Ricard Groupe: Spirits World Shares & Rankings in Spirits by Sector 2005-2006
Table 6 Pernod Ricard Groupe: Spirits World and Regional Shares in Spirits by Sector 2006
Table 7 Pernod Ricard Groupe: RTDs/High-strength Premixes World Shares & Rankings in Spirits by Sector 2005-2006
Table 8 Pernod Ricard Groupe: RTDs/High-strength Premixes World and Regional Shares in Spirits by Sector 2006
COMPANY STRUCTURE
PERNOD RICARD GROUPE
Nearly everything points upwards
Decentralisation the key
Summary 1 Major Pernod Ricard Brand Owners
Company-owned distribution the norm
Producing most of its own
Europe the main production centre
Spread across the world
Third party production minimal
OWNERSHIP EVENTS
Summary 2 Pernod Ricard Groupe: Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Strategic brands key to growth
Local leader brands provide the platform
BALLANTINE'S
HAVANA CLUB
Table 9 Pernod Ricard Groupe: Ballantine's World Shares & Rankings in Spirits by Sector 2005-2006
Table 10 Pernod Ricard Groupe: Ballantine's Regional Shares in Spirits by Sector 2006
Table 11 Pernod Ricard Groupe: Havana Club World Shares & Rankings in Spirits by Sector 2005-2006
Table 12 Pernod Ricard Groupe: Havana Club Regional Shares in Wine by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 13 Pernod Ricard Groupe: Financial Summary 2004-2007
COMPANY BACKGROUND
Summary 3 Pernod Ricard Groupe: Historical Development
Summary 4 Pernod Ricard Groupe: Subsidiaries 2006
Summary 5 Pernod Ricard Groupe: Spirits Brands 2006
Summary 6 Pernod Ricard Groupe: Websites