Pernod Ricard Groupe
Euromonitor International's company profile, Pernod Ricard Groupe offers detailed strategic analysis of the company's business, examining its performance in the wine market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 4 | Tables: 13 | Publication date: Dec 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE WINE BUSINESS
Core business
Growth opportunities
Limited potential
STRATEGIC OBJECTIVES AND CHALLENGES
To become world's leading wine and spirits company
Invest strongly in 15 key brands with global reach
Premiumisation of the portfolio
Development in emerging markets
Pursuing external growth
Table 1 Pernod Ricard Groupe: Wine World Sector Sales Performance 2006
Table 2 Pernod Ricard Groupe: Wine Regional Sales Performance 2006
COMPANY STRUCTURE
Nearly everything points upwards
Decentralisation the key
Summary 1 Major Pernod Ricard Brand Owners
Company-owned distribution the norm
Producing most of its own
Europe the main production centre
Spread across the world
Third party production minimal
OWNERSHIP EVENTS
Summary 2 Pernod Ricard Groupe: Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Strategic brands key to growth
Local leader brands provide the platform
Investing in other brands
JACOB'S CREEK
Still going strong
Varied promotions
MUMM
Table 3 Pernod Ricard Groupe: Jacob's Creek World Shares & Rankings in Wine by Sector 2005-2006
Table 4 Pernod Ricard Groupe: Jacob's Creek Regional Shares in Wine by Sector 2006
Table 5 Pernod Ricard Groupe: Mumm World Shares & Rankings in Wine by Sector 2005-2006
Table 6 Pernod Ricard Groupe: Mumm Regional Shares in Wine by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 7 Pernod Ricard Groupe: Financial Summary 2004-2007
COMPANY BACKGROUND
Summary 3 Pernod Ricard Groupe: Historical Development
Summary 4 Pernod Ricard Groupe: Subsidiaries 2006
Summary 5 Pernod Ricard Groupe: Wine Brands 2006
Summary 6 Pernod Ricard Groupe: Websites