Pet Food And Pet Care Products in Argentina
Euromonitor International's Pet Food And Pet Care Products in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 62 | Publication date: Oct 2009
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Executive summary
Global Economic Slowdown Has Negative Effect
Further currency depreciation and decreases in the price of commodities hit the Argentinean economy hard over 2008 and 2009. The Argentinean economy is heavily dependent on agricultural exports, thus the impact of the global economic crisis became stronger in Argentina as the crisis continued to develop throughout the world.
Consumers Become More Price Sensitive
The global economic crisis that occurred towards the end of the review period made many consumers more price sensitive over 2008 and 2009, which prompted them to think more carefully about where to purchase the products they required in pet food and pet care products. Therefore consumers looked towards supermarkets/hypermarkets, prices in which tend to be lower than in pet shops and veterinary clinics. Consumers also started to opt for more affordable products and to “trade down” from “premium” to “mid-priced” products or from “mid-priced” products to “economy” products. Very low-income consumers even stopped purchasing “economy” products and decided to feed their pets with homemade food or leftover food from their own meals.
Price Competition Among Domestic Brands
While global brands compete on the grounds of product differentiation, domestic brands in pet food and pet care products in Argentina compete on the grounds of pricing, particularly with regard to “mid-priced” and “economy” products. This strategy has helped local companies to face the threat of decreased volume demand by increasing volume sales of “economy” products. On the other hand multinational companies have sought solutions in the form of prices increases and hyper-segmentation with regard to “super premium” products, which are targeted at high-income consumers who have not been negatively impacted by the global economic crisis.
Supermarkets/Hypermarkets Witnesses Further Increase in Retail Value Share
Supermarkets/hypermarkets achieved a further increase in its retail value share of pet food and pet care products in 2009 owing to many factors which prompted consumers to purchase products through this channel of distribution. It is perceived to be less time-consuming to shop in this channel as consumers can find everything they need in one place thus the shopping needs of all family members, including pets, can be fulfilled. Also, supermarkets/hypermarkets retailers offer important daily discounts, which offer consumers the opportunity to save money. Furthermore, the leading supermarket/hypermarket retailers have increased their number of outlets in the main cities in Argentina, thus making it easier for consumers in urban households to access their outlets.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Global Economic Slowdown Has Negative Effect
Consumers Become More Price Sensitive
Price Competition Among Domestic Brands
Supermarkets/Hypermarkets Witnesses Further Increase in Retail Value Share
KEY TRENDS AND DEVELOPMENTS
Global Economic Downturn Benefits “Economy” Brands
Health Benefits Become Key Attributes of “Premium” Products
Strategy of Segmentation Deepens Further
Supermarkets/Hypermarkets Achieves Greatest Increase in Retail Value Share
Clothes and Accessories for Pets Grow in Popularity
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ACA ASOCIACIóN DE COOPERATIVAS ARGENTINAS LTA - PET FOOD AND PET CARE PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ACA Asociación de Cooperativas Argentinas Lta: Key Facts
Summary 3 ACA Asociación de Cooperativas Argentinas Lta: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 ACA Asociación de Cooperativas Argentinas Lta: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 ACA Asociación de Cooperativas Argentinas Lta: Competitive Position 2008
MERIAL ARGENTINA SA - PET FOOD AND PET CARE PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Merial Argentina SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Merial Argentina SA: Competitive Position 2008
MOLINO CHACABUCO SA - PET FOOD AND PET CARE PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Molino Chacabuco SA: Key Facts
Summary 9 Molino Chacabuco SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Molino Chacabuco SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 11 Molino Chacabuco SA: Competitive Position 2008
ROYAL CANIN ARGENTINA SA - PET FOOD AND PET CARE PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Royal Canin Argentina SA: Key Facts
Summary 13 Royal Canin Argentina SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Royal Canin Argentina SA: Competitive Position 2008
DOG FOOD IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 12 Dog Owning Households: % Analysis 2004-2009
Table 13 Dog Population 2004-2009
Table 14 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 15 Sales of Dog Food by Type: Value 2004-2009
Table 16 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 17 Sales of Premium Dog Food: Value 2004-2009
Table 18 Dog Food Company Shares 2004-2008
Table 19 Dog Food Brand Shares 2005-2008
Table 20 Dog Treats Brand Shares 2005-2008
Table 21 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 22 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 23 Cat Owning Households: % Analysis 2004-2009
Table 24 Cat Population 2004-2009
Table 25 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 26 Sales of Cat Food by Type: Value 2004-2009
Table 27 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 28 Sales of Premium Cat Food: Value 2004-2009
Table 29 Cat Food Company Shares 2004-2008
Table 30 Cat Food Brand Shares 2005-2008
Table 31 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 32 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 33 Other Pet Population 2004-2009
SECTOR DATA
Table 34 Sales of Other Pet Food by Type: Volume 2004-2009
Table 35 Sales of Other Pet Food by Type: Value 2004-2009
Table 36 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 37 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 38 Bird Food Brand Shares 2005-2008
Table 39 Fish Food Brand Shares 2005-2008
Table 40 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 41 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 42 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 43 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Pet Care Products by Type: Value 2004-2009
Table 45 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 46 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 47 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 48 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014