Pet Food And Pet Care Products in Australia
Euromonitor International's Pet Food And Pet Care Products in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Strong Performance from Pet Food and Pet Care Products
In 2007 pet food and pet care products recorded a strong current value sales performance. Driven by the wish to prolong the lives of their beloved pets, pet owners generally traded up from mid-priced and economy pet food to premium pet food. Pet care products faced a slight slowdown in growth in 2007, because unlike pet food, pet care products are not consumed daily and the sector remains segmented with small players, thus there is a lack of strong awareness among pet owners.
Slowdown in Pet Population Growth
The fish population leads growth in the pet population. The dog population is facing a slowdown in growth, while the cat and bird populations are facing a decline and the small mammal/reptile population remains unchanged. Although dogs and cats are viewed by many as the best choice of pet due to the strong interaction capabilities between the owner and animal, these animals require lots of attention and time to take care of. Hindered by increasing urban lifestyles, and having to balance lifestyle and work, consumers are increasingly seeing fish as a more convenient alternative.
Multinational Company Continues to Dominate Pet Food and Pet Care Products
Multinational company Masterfoods of Australia leads the way in pet food and pet care products. Masterfoods dominated dog and cat food with almost half the value share in 2006. Masterfoods has a wide brand portfolio in pet food and pet care. Nestlé Purina PetCare Australia follows closely behind in second place. In March 2007, Nestlé Purina wholly acquired Supercoat Petcare Pty Ltd which is to be included in its range of brands to compete with rival company Masterfoods.
Supermarkets/Hypermarkets Remains the Dominant Distribution Channel
Pet food and pet care products dominant distribution channel remains as supermarkets/hypermarkets in 2007. Pet shops value share of pet food and pet care products increased in 2007 as it benefits from the rising popularity of premium pet food and pet care products in Australia, which is mainly sold through pet shops.
Premium Pet Food Paving the Way for Super-Premium
Driven by the desire to keep a happy and healthy pet, pet owners are trading up to premium pet food, and super-premium pet food is likely to emerge over the forecast period. Although super-premium will not overtake premium pet food, super-premium brands will continue to experience significant growth and new products will be introduced over the forecast period.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong Performance from Pet Food and Pet Care Products
Slowdown in Pet Population Growth
Multinational Company Continues to Dominate Pet Food and Pet Care Products
Supermarkets/Hypermarkets Remains the Dominant Distribution Channel
Premium Pet Food Paving the Way for Super-Premium
KEY TRENDS AND DEVELOPMENTS
Obesity a Problem for Pet Dogs and Cats
Competition Heating Up for Pet Shops and Pet Superstores
Back to Nature for Pet Food and Pet Care Products
Pets Help to Trigger Growth in Other Businesses
Growth of Pet Population Slows Down
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
ARISTOPET PTY LTD - PET FOOD AND PET CARE PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aristopet Pty Ltd: Key Facts
Summary 3 Aristopet Pty Ltd: Operational Indicators 2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Aristopet Pty Ltd: Competitive Position 2007
FIBRECYCLE PTY LTD - PET FOOD AND PET CARE PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 FibreCycle Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 FibreCycle Pty Ltd: Competitive Position 2006
NATURE'S GIFT AUSTRALIA PTY LTD - PET FOOD AND PET CARE PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Nature's Gift Australia Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Nature's Gift Australia Pty Ltd: Competitive Position 2007
VIP PETFOODS PTY LTD - PET FOOD AND PET CARE PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 VIP Petfoods Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 VIP Petfoods Pty Ltd: Competitive Position 2007
DOG FOOD IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012