Pet Food And Pet Care Products in Australia
Euromonitor International's Pet Food And Pet Care Products in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Pet food and pet care products maintains strong performance
Pet food and pet care products saw good value growth in 2008. Despite a decline in pet ownership as consumer lifestyles changed, pet food and pet care products saw healthy sales. The growing premiumisation trend saw many dog and cat owners switching to premium dog and cat food products from mid-priced and economy products for their pets. Pet humanisation and pet pampering further increased the demand for premium dog and cat food products.
Pet care products shows strong potential
Pet care products performed well in 2008, with all categories (cat litter, healthcare, dietary supplements and other pet care products) showing positive current value growth. Modern society’s focus on health and convenience added to this growth. Pet humanisation and pet pampering contributed to this as well, with pet owners treating their pets as if they were part of their family, as well as wanting to improve their pets’ well being and lifestyle. Pet care products is expected to perform even better in the forecast period, as the new trend of pet services sweeps the nation, inadvertently increasing demand for pet care products.
Multinational leads pet food and pet care products
Multinational company Mars Australia Pty Ltd had a strong hold over pet food and pet care products in 2007 in Australia, with the company leading most categories. Mars Australia Pty Ltd’s continual advertising and new product launches were successful, allowing the company to lead dog and cat food, other pet food and pet care products.
Supermarkets/hypermarkets dominates distribution
Supermarkets/hypermarkets remains the main distribution channel for pet food and pet care products. Supermarkets/hypermarkets’ offer of premium products as well as private label products has proven to be a good marketing strategy. Consumers who have made the shift to premium products as well as those who still prefer economy products can now shop at the same place.
Pet food declines in volume terms but remains profitable
The decline of the dog and cat population in Australia has resulted in less pet food consumption. However, the premiumisation and pet humanisation trend, as well as pet owners’ shift towards smaller dogs, have caused sales of premium pet food to rise, as with pet care products. This caused value sales to increase.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Pet food and pet care products maintains strong performance
Pet care products shows strong potential
Multinational leads pet food and pet care products
Supermarkets/hypermarkets dominates distribution
Pet food declines in volume terms but remains profitable
KEY TRENDS AND DEVELOPMENTS
Humanisation of pets
Urbanisation affects pet ownership
Busier lifestyles pave way for new, innovative pet food and pet care products
Pet care products grows and pet food products increasingly emphasise health aspects
Pet services boom
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
ARISTOPET PTY LTD - PET FOOD AND PET CARE PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aristopet Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Aristopet Pty Ltd: Competitive Position 2007
INTERPATH PTY LTD - PET FOOD AND PET CARE PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Interpath Pty Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Interpath Pty Ltd: Competitive Position 2007
NATURE'S GIFT AUSTRALIA PTY LTD - PET FOOD AND PET CARE PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Nature’s Gift Australia Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Nature’s Gift Australia Pty Ltd: Competitive Position 2007
VIP PETFOODS PTY LTD - PET FOOD AND PET CARE PRODUCTS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 VIP Petfoods Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 VIP Petfoods Pty Ltd: Competitive Position 2007
DOG FOOD IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013