Pet Food And Pet Care Products in Austria
Euromonitor International's Pet Food And Pet Care Products in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 63 | Publication date: Oct 2009
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Executive summary
Growth in sales of luxury pet care products in Austria
Luxury pet products are experiencing increased popularity in Austria. These products include pet treats, toys and convenience accessories such as programmable feeding and watering stations, warming mats and self-cleaning litter boxes. Specialist pet stores are producing good results, despite competition from supermarkets/hypermarkets, as pet owners seek selection, style, and a unique shopping experience.
Growth in pet services such as grooming, dog walking and pet sitting in 2009
Pet owners will pay for pet services as it becomes socially unacceptable in some areas to leave a dog alone during the day or a cat alone for the weekend. For some, pets are becoming substitutes for children and are consequently treated with great affection, demonstrated by the purchase of increasingly high-quality food and care products.
Organic and nutritional pet food on the rise
As consumers seek healthier lifestyles for themselves, many seek the same for their pets. The trend towards eating more natural and organic foods for humans has already been emulated in pet food and an increase in organic pet food sales can be expected in 2009. As pets begin to age, many owners look for ways to extend their pets’ lives, using vitamins and supplements, so increasing sales of these products.
Mars and Nestlé continue to be the leading players in 2009
As in previous years, Mars Austria OG, the Austrian subsidiary of Mars Inc, remained undisputed leader of dog and cat food sales in 2009, followed by another multinational's subsidiary, Nestlé Österreich GmbH. In recent years, the gap between these two companies has been closing, while various private label manufacturers have also benefited from the erosion of the Mars Austria OG sales share.
Fressnapf stores continue to expand and experience another successful year
In 2008, Fressnapf achieved record sales in Austria of EUR 90 million, up 12% over the previous year. Fressnapf pet food stores accounted for 22% of sales of pet food and pet care products in Austria. A further 30-35 outlets are planned to be opened over the next five years.
Uncertain outlook for some pet food sales areas
Value and volume sales of pet food are expected to be slightly declining for cat, dog and bird food, while fish and small mammals/reptiles food see is expected to see a small increase, as pet population trends continue. Although the trend toward premium products continues to increase, consumers remain predominantly price sensitive, so economy-priced products will continue to do extremely well against their premium counterparts, limiting the extent of overall value growth.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in sales of luxury pet care products in Austria
Growth in pet services such as grooming, dog walking and pet sitting in 2009
Organic and nutritional pet food on the rise
Mars and Nestlé continue to be the leading players in 2009
Fressnapf stores continue to expand and experience another successful year
Uncertain outlook for some pet food sales areas
KEY TRENDS AND DEVELOPMENTS
Pet people: humanisation of pets
Specialised pet superstores increasing
Health and wellness-related products continue to thrive in Austria
Social networking becoming more popular in Austria
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
H VON GIMBORN GMBH - PET FOOD AND PET CARE PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 H Von Gimborn GmbH: Key Facts
Summary 3 H Von Gimborn GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 H Von Gimborn GmbH: Competitive Position 2008
MARS AUSTRIA OG - PET FOOD AND PET CARE PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Mars Austria OG: Key Facts
Summary 6 Mars Austria OG: Operational Indicators
COMPANY BACKGROUND
Royal Canin a successful separate division
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Mars Austria OG: Competitive Position 2008
NESTLé ÖSTERREICH GMBH - PET FOOD AND PET CARE PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nestlé Österreich GmbH: Key Facts
Summary 9 Nestlé Österreich GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Nestlé Österreich GmbH: Competitive Position 2008
TETRA GMBH - PET FOOD AND PET CARE PRODUCTS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Tetra GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
DOG FOOD IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Bird Food Brand Shares 2005-2008
Table 43 Fish Food Brand Shares 2005-2008
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2004-2009
Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014