Pet Food And Pet Care Products in Belgium
Euromonitor International's Pet Food And Pet Care Products in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Mixed results in 2007
Pet food and pet care products continued to register relatively strong retail value growth in 2007, as a result of the ongoing expansion of premium dry dog food and premium dry cat food, more specific products with health benefits and the increased popularity of dog treats, cat treats, food for small mammals and accessories for pets. However, in 2007, for the first time over the review period, cat food experienced negative volume growth while dog food experienced a second year of negative volume growth, as the success of pouches proved insufficient to offset the negative volume growth of wet cat food and wet dog food.
Convenience and specialisation drive value sales of dog and cat food
A key factor in the continued positive value growth of dog and cat food in 2007 was strong emphasis on more specialised products, more convenient packaging and healthier ingredients. The segmentation of dry dog food and dry cat food, in accordance to pet size, lifestyle, health issues and breed, continued to forge ahead among standard premium brands, mid-priced brands and even private label products. Premiumisation has paid off in cat food, which continued to surpass dog food in terms of innovation and progression owing to the under-developed potential of dry cat food, a stable cat population and the reputation that cats appreciate “gourmet” food.
Humanisation continues, mainly in treats and pet care products
Humanisation is a key factor to the success of pet food and pet care products, particularly with regard to treats and to pet care products, which was the most dynamic sector in terms of value growth both over the review period and in 2007. Treats and pet care products have benefited from the ongoing dynamism of non-essential products with which to indulge pets. Also, with regard to cat litter, long-lasting and more absorbent components, boosting the comfort of the cat owner, have helped to bolster value sales of cat litter.
Multinationals in a powerful position
Combined with private label, Masterfoods NV SA and its contender Nestlé Purina PetCare SA NV continued to dominate pet food and pet care products, particularly dog and cat food, in 2007. Due to their strength in terms of mass distribution and the leadership of their premium brands in more specialised channels of distribution, there is only limited room for the development of local manufacturers.
Move towards better organised and more consolidated distribution
In terms of distribution, the gap in value share between dominant supermarkets/hypermarkets, dynamic pet superstores and traditional pet shops is becoming smaller. Major players have succeeded in increasing their distribution network by penetrating pet shop outlets and by obtaining shelf space for standard premium products in supermarkets/hypermarkets outlets. However, with regard to pet shops, despite modernisation in terms of outlets and marketing, it failed to witness any significant increase in its value share over the review period owing to the strength of supermarkets/hypermarkets and the dynamism of pet superstores.
Positive increased constant value growth expected
Pet food and pet care products is expected to achieve stronger positive constant value growth over the forecast period, as continuous investments in marketing and new product development from key players help to ease the growing concern among pet owners for the well-being and health of their pets. Dry dog food and dry cat food is expected to continue to edge ahead of wet dog food and wet cat food in terms of brand image owing to better value for money, cleanliness and convenience.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Mixed results in 2007
Convenience and specialisation drive value sales of dog and cat food
Humanisation continues, mainly in treats and pet care products
Multinationals in a powerful position
Move towards better organised and more consolidated distribution
Positive increased constant value growth expected
KEY TRENDS AND DEVELOPMENTS
The impact of demographics
Slight improvements to the economy should help value growth
Increasingly busy and demanding consumers ask for more convenience
Increasing humanisation
Consolidation, diversification or pet specialisation?
Changes and tough competition with regard to distribution
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
BEAPHAR BELGIUM BVBA - PET FOOD AND PET CARE PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beaphar Belgium Bvba: Key Facts
Summary 3 Beaphar Belgium Bvba: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Beaphar Belgium Bvba: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Beaphar Belgium Bvba: Competitive Position 2006
LAROY DUVO NV - PET FOOD AND PET CARE PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Laroy Duvo NV: Key Facts
COMPANY BACKGROUND & PRODUCTION
Summary 7 Laroy Duvo NV: Production Statistics 2006
COMPETITIVE POSITIONING
TOM & CO - PET FOOD AND PET CARE PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Tom & Co (Delhaize Group): Key Facts
Summary 9 Tom & Co (Delhaize Group & Aniserco*): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ZOOMART BELGIUM - PET FOOD AND PET CARE PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Zoomart: Key Facts
Summary 11 The Fressnapf Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
DOG FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012