Pet Food And Pet Care Products in Belgium
Euromonitor International's Pet Food And Pet Care Products in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 62 | Publication date: Sep 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Mixed Results
Pet food and pet care products is expected to experience a slight increase in retail volume growth in 2008 as a result of the ongoing expansion of premium dry dog food and premium dry cat food, more specific products with health benefits and the increased popularity of dog treats, cat treats, food for small mammals and accessories for pets. However, both cat and dog food are expected to see mixed results in constant value terms, with dog food posting a negative performance, and the success of pouches proving insufficient to offset negative value growth in both wet cat and dog food.
Urbanisation Affecting Pet Population
Increased urbanisation is leading to space shortages in cities, and so providing space for larger animals is difficult. The cat and small dog population is rising in Belgium due to a trend towards more apartment living, and because cats are perceived as easier to look after. Due to busy consumer lifestyles, high-maintenance dogs are increasingly being eschewed for cats, small mammals and fish. These pets are perceived to be reasonably self-sufficient, and do not need as much attention as dogs. As a result, the cat population is now rising faster than the dog population.
Demand for Cat and Dog Food Moves Towards Specialist Products
Belgium has seen an increase in human food trends crossing over to pet food. Products are being marketed using language designed to appeal to the owner rather than the pet. Words like "natural ingredients", and "improved dental hygiene", coupled with products tailored to suit the different life stages of pets, have become popular, with consumers looking for products catering to their pets' various dietary requirements. Many of these ranges carry veterinary endorsements and guidance, which is adding to their popularity. The life stage element of these brands also has the added benefit of engendering consumer loyalty, as pet owners can now stick with a brand throughout the lifetime of their animal.
Dry Food Continues to Grow More Rapidly Than Wet Food
Dry food remains the favourite food type for dog owners in Belgium, although wet food remains dominant in cat food, especially in the premium segment. The growth of dry food continues to surpass that of wet food, mainly because wet food is being seen as less practical and convenient. Better distribution, lower prices, bigger quantities and ease of storage were all key factors behind the performance of dry food over 2007. Large multinational producers have been at the forefront of this trend, benefiting mostly from the overall increase in sales, and by introducing new brands to attract customers.
Positive Constant Value Growth Expected
Pet food and pet care products is expected to achieve stronger positive constant value growth over the forecast period than the review period as continuous investments in marketing and new product development from key players help to ease the growing concerns among pet owners for the wellbeing and health of their pets. Dry dog food and dry cat food are expected to continue to edge ahead of wet dog food and wet cat food in terms of brand image owing to better value for money, cleanliness and convenience.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Mixed Results
Urbanisation Affecting Pet Population
Demand for Cat and Dog Food Moves Towards Specialist Products
Dry Food Continues to Grow More Rapidly Than Wet Food
Positive Constant Value Growth Expected
KEY TRENDS AND DEVELOPMENTS
Changing Lifestyles Impact Pet Population
Rising Disposable Incomes Help Premium Brands
Increasing Pet Humanisation
A Functional and Specialised Pet Food Future
Distribution Trends
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
BEAPHAR BELGIUM BVBA - PET FOOD AND PET CARE PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beaphar Belgium Bvba: Key Facts
Summary 3 Beaphar Belgium Bvba: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 4 Beaphar Belgium Bvba: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Beaphar Belgium Bvba: Competitive Position 2007
LAROY DUVO NV - PET FOOD AND PET CARE PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Laroy Duvo NV: Key Facts
COMPANY BACKGROUND AND PRODUCTION
Summary 7 Laroy Duvo NV: Production Statistics 2007
COMPETITIVE POSITIONING
TOM & CO - PET FOOD AND PET CARE PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Tom & Co (Delhaize Group): Key Facts
Summary 9 Tom & Co (Delhaize Group & Aniserco): Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ZOOMART BELGIUM - PET FOOD AND PET CARE PRODUCTS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Zoomart Belgium: Key Facts
Summary 11 The Fressnapf Group: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
DOG FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013