Pet Food And Pet Care Products in Brazil
Euromonitor International's Pet Food And Pet Care Products in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Economy pet food continues to drive sales
In 2007, pet food and pet care products maintained the positive performance observed in the review period. However, value growth rates showed moderate growth in relation to the previous year due to smaller price adjustments. Economy dry pet food experienced the highest growth, driven by a more stable economy and improvement of purchasing power, in particular from lower-income brackets that benefited from increases in minimum wage and social programmes promoted by the federal government like “Bolsa Família”. The growing demand for economy dry pet food led to a rise of small players investing solely in low-priced products.
Natural ingredients in pet cosmetics
Since pets are considered an extra member of the family, a wide number of pet owners do not hesitate to offer them the best health treatments and to spoil them with accessories including beds, clothes and cosmetics. This trend led to increasing investments in innovative products specifically in pet cosmetics, which noticed a wide range of products made with natural ingredients like chamomile, aloe Vera, mint oils and other vegetal extracts that do not harm the skin of cats and dogs. Natural Pet, for instance, released a shampoo for dogs and cats with aromatherapy properties.
The downward trend of wet food
Wet food continued to lose sales to dry food that is viewed as more convenient, less malodorous, with high-quality added nutrients. As a result of decreasing sales in wet dog and cat food, Nestlé withdrew its wet food brands, including Benty, Kanina, Bonzo and Alpo in wet dog food and Friskies and Gatsy in wet cat food. In contrast, Masterfoods continues to invest in this category with its popular brands Pedigree and Whiskas. The company intensified its marketing investments over single-portion pouches packaging, especially for wet cat food, with advertising campaigns on main TV channels.
Potential sales in supermarkets/hypermarkets
With more than 8,000 pet shops mostly centred in the southeast region, this outlet type accounts for the majority of sales in pet food and pet care products. Leading manufactures, however, saw the potential of supermarkets/hypermarkets and independent grocery stores to increase their sales. Masterfoods and Nestlé already have a strong presence in main supermarkets/hypermarkets chains with its economy and mid-priced brands like Pedigree, Frolic, Champ, Dog Chow, Cat Chow, Dog Deli and Kanina. Domestic manufactures followed suit and also expanded their distribution to Pão de Açúcar, Extra Hipermercado, Carrefour, Mercadorama, etc.
Pet food and pet care products are far from maturity levels
In Brazil, there is still potential for pet food to grow as it is estimated that just 43% of dogs and cats are fed with prepared pet food. With economy pet food achieving maturity in the short-term, it is expected that most investments will be centred in value-added products, driving sales up for standard and super premium pet food. Humanisation of pets and constantly investments in innovative accessories, in particular pet cosmetics, is likely to spur sales over the forecast period.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Economy pet food continues to drive sales
Natural ingredients in pet cosmetics
The downward trend of wet food
Potential sales in supermarkets/hypermarkets
Pet food and pet care products are far from maturity levels
KEY TRENDS AND DEVELOPMENTS
Higher incomes bring first time consumers to economy dry pet food
Potential pet owners: single people and couples without children
Household robberies boost number of large watchdogs
Humanisation of pets increases investments in modern pet care products
Distribution: the potential of supermarkets/hypermarkets
MARKET DATA
Table 1 Pet Populations 2002-2007
MARKET INDICATORS
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
MASTERFOODS BRASIL ALIMENTOS LTDA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Masterfoods Brasil Alimentos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Masterfoods Brasil Alimentos Ltda: Competitive Position 2006
MOGIANA ALIMENTOS SA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Mogiana Alimentos SA: Key Facts
Summary 5 Mogiana Alimentos Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Summary Mogiana Alimentos Ltda: Competitive Position 2007
NESTLé BRASIL LTDA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Nestlé Brasil Ltda: Key Facts
Summary 8 Nestlé Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Nestlé Brasil Ltda: Competitive Position 2007
NUTRIARA ALIMENTOS LTDA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Nutriara Alimentos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Nutriara Alimentos Ltda: Competitive Position 2007
TOTAL ALIMENTOS SA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Total Alimentos Ltda: Key Facts
Summary 13 Total Alimentos Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Total Alimentos Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Total Alimentos Ltda: Competitive Position 2007
DOG FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012