Pet Food And Pet Care Products in Bulgaria
Euromonitor International's Pet Food And Pet Care Products in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Mid-price and economy brands see growth
In 2008 the market for pet foods and pet care products saw significant growth, and is expected to continue rising in coming years. The notable factor for the end of the review period was the development of mid-price and economy brands, with the greatest share in sales held by mid-price food. Local and economy brands also saw growth. Private label products became increasingly popular due to their comparatively good quality and competitive pricing. As a result, all large supermarkets and hypermarkets now offer their own private label products.
New player in Bulgarian pet food market
The US company Diamond Pet Foods penetrated the Bulgarian pet food market. The new market player offers American products in the premium and super-premium price segments, which are cheaper than their European counterparts in each of the segments. The American company also offers mid-price products. Its products are positioned by age, weight, breed and other particular criteria, which is important for pet owners.
Local producers become distributors of foreign mid-price products
The accession of Bulgaria to the EU in January 2007 made local companies to feel uncertain regarding the domestic market. However, they succeeded in coping with changes in legislation and regulations, and most small companies have survived and recovered their positions. Most local producers distribute mid-price products, mostly imported from Italy and former eastern bloc countries, as well as their own production.
Competition between pet shops, vets’ clinics and hypermarkets stimulates growth
The major distribution channels for the popularisation and advertising of pet food and pet care products are pet shops, and even more importantly veterinary clinics, all of which sell pet food and pet care products. They predominantly offer premium products. On the other hand, supermarkets and hypermarkets tend to offer mid-priced and economy food products from international companies. Local companies sell their products predominantly via small independent grocers, pet shops and agrochemical shops. Internet retailing has become increasingly popular in recent years, not only for buying goods, but also to share views and opinions among pet owners.
Growth predicted to continue in all price segments
Although consumers in developed markets are mainly interested in products in the premium segment, which has a stable share in the Bulgarian market and continues to grow, the expectations for the forecast period are for more major developments in the mid-price and economy segments. Pet owners in the country are becoming more exacting in their requirements, and an increasing number of pet owners are discovering the convenience of prepared food, which offers great potential.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Mid-price and economy brands see growth
New player in Bulgarian pet food market
Local producers become distributors of foreign mid-price products
Competition between pet shops, vets’ clinics and hypermarkets stimulates growth
Growth predicted to continue in all price segments
KEY TRENDS AND DEVELOPMENTS
The economic situation persists to be positive despite of the high inflation
Continued demographic changes evident in Bulgaria
Local pet food and pet care players defend positions
Demand for pet food and pet care products increases
International companies are the leaders on pet food and pet care market
Supermarkets and hypermarkets enlarge their selling
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BULGARIA
ALISSA 33 ET - PET FOOD AND PET CARE PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alissa 33 ET: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Alissa 33 ET: Competitive Position 2007
BENTONIT AD - PET FOOD AND PET CARE PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bentonit AD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Bentonit AD: Competitive Position 2006
LYUBIMETS OOD - PET FOOD AND PET CARE PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Lyubimets OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Lyubimets OOD: Competitive Position 2007
P 2 STUDIO OOD - PET FOOD AND PET CARE PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 P 2 Studio OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 P 2 Studio OOD: Competitive Position 2007
DOG FOOD IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2003-2008
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Bird Food Brand Shares 2004-2007
Table 42 Fish Food Brand Shares 2004-2007
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2003-2008
Table 48 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 49 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013