Pet Food And Pet Care Products in Bulgaria
Euromonitor International's Pet Food And Pet Care Products in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Nov 2009
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Executive summary
Growth of mid-priced and economy brands continues
Pet food and pet care products has grown in recent years and this trend is expected to continue. The development of mid-priced and economy brands was especially notable. Private label products became increasingly popular due to their comparatively good quality and competitive pricing. As a result, all large supermarkets/hypermarkets now offer their own private label products.
No significant new products within pet food
The pet population in Bulgaria did not change significantly over the review period. Given that, and the fact that main and niche players had more or less been already established, meant that companies did not put a lot of effort into launching new products. Although they added new flavours and packaging to their ranges, both large multinationals and smaller domestic companies did not deem it necessary to introduce any innovations in order to compete. This could present a good opportunity to new players looking to enter pet food and pet care products.
Local producers also distribute foreign products
Most local producers are finding it increasingly difficult to compete with their multinational counterparts in Bulgaria, due to their wider product ranges and the penetration of their distribution networks. In an attempt to respond to the strong competition, local producers have also begun to import mid-priced products, mostly from Italy and former Eastern bloc countries, which they market together with their own production.
Competition increases within distribution channels
The major distribution channels responsible for the popularity and advertising of pet food and pet care products are pet shops, selling a wide range of predominantly premium products and offer advice to consumers. On the other hand, supermarkets/hypermarkets tend to offer mid-priced and economy food products from international companies. Local players sell their products mostly via small independent grocery retailers, pet shops and agrochemical shops. Internet retailing has become increasingly popular in recent years, not only for buying goods, but also for sharing views, opinions and experiences about different products among pet owners.
Positive growth expected in all segments
Although consumers in developed categories are mainly interested in products in the premium segment, which holds a stable share in Bulgaria and continues to grow, the expectations for the forecast period are for more major developments within mid-priced and economy segments. Pet owners in the country are becoming more demanding in their requirements for quality products, and an increasing number of them are discovering the convenience of prepared food, which offers great potential for growth.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENTS
Economic situation is still positive despite global economic recession
Demographic situation in Bulgaria changes
Local manufacturers find it harder to compete with large multinationals
Demand for pet food and pet care products continues to grow
Supermarkets/hypermarkets increases its sales share
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BULGARIA
ALISSA 33 ET - PET FOOD AND PET CARE PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alissa 33 ET: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alissa 33 ET: Competitive Position 2008
LYUBIMETS OOD - PET FOOD AND PET CARE PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Furajny Hrany (Lyubimets) OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Furajny Hrany (Lyubimets) OOD: Competitive Position 2008
MIAZOO OOD - PET FOOD AND PET CARE PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Miazoo OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Miazoo OOD: Competitive Position 2008
P 2 STUDIO OOD - PET FOOD AND PET CARE PRODUCTS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 P 2 Studio OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 P 2 Studio OOD: Competitive Position 2008
DOG FOOD IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2004-2009
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2004-2009
Table 38 Sales of Other Pet Food by Type: Value 2004-2009
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 40 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 41 Bird Food Brand Shares 2005-2008
Table 42 Fish Food Brand Shares 2005-2008
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 44 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2004-2009
Table 48 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 49 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 50 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014