Pet Food And Pet Care Products in Canada
Euromonitor International's Pet Food And Pet Care Products in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 55 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Demanding better quality for themselves and for their pets
Many Canadians have been shifting to better-quality products across Canadian consumer markets, encouraged by strong economic and employment trends. This tendency is clearly spilling over into Canadian pet food and pet care products. Not only are more Canadians choosing pets as their companions (and the rate of pet ownership is already fairly high in Canada), but many pet owners have been increasingly demanding the best for their furry, feathered and other animal friends. As a result, a highly developed and mature market for pet foods and pet care has benefited from strong sales of premium-quality foods as well as various products designed to care for and pamper pets.
Pets are people, too
What industry observers call a “humanisation” trend continues, and many Canadians see their pets as family members, deserving of all the attention and care this attitude entails. This trend, coupled with the increased number of older and overweight pets, has been highly beneficial for sales of dietary supplements and healthcare products formulated specifically for pets.
Multinationals control sales, but niche possibilities exist for smaller brands
Large multinationals still account for a larger share of overall sales of Canadian pet food and pet care products, as they offer a wide range of products in all segments – premium, mid-priced and economy – as well as products for various life stages and health conditions. Substantial resources available to manufacturers of leading brands enable them to innovate and aggressively promote their products to retailers and consumers, while offering them at more affordable prices. Nevertheless, smaller domestic manufacturers can appeal to the increasing number of pet owners who are willing to pay more for better-quality products, especially those that claim to have all-natural and human-grade ingredients.
Supermarkets/hypermarkets leads in overall distribution of pet food and pet care products
Supermarkets/hypermarkets remains the number one shopping destination for pet food and pet care products. Supermarkets/hypermarkets has certainly benefited from the overall increase in consumer traffic, as Canadians have opted to patronise these outlets for a variety of shopping needs. Convenient locations, various store formats, long opening hours and a wide selection of food and non-food items have helped establish Canadian supermarkets/hypermarkets as the primary shopping destination for many. Additionally, to capitalise on the increasing spending on pet products, Canadian retailers have invested in their pet aisles, particularly in dog and cat products, by expanding the selection of branded products and extra pet services, as well as by developing their own private label pet foods.
Will the premium image suffer in the aftermath of the product recall?
In early 2007, the Canadian and the US pet food market saw a massive pet food recall due to contamination, which included products marketed in premium and super premium segments. The initial recall, primarily of products manufactured by Menu Foods Inc, was expanded to include smaller brands marketed through specialty stores and veterinarians from other manufactures who had used similar ingredients. Subsequently, lawsuits were filed by many pet owners, including those whose pets died from eating the contaminated food, outraged at the lack of quality control in pet food manufacturing. Even though Canadian pet food and pet care products is expected to show moderately good performance over the forecast period, supported by good sales of premium dog and cat food, the full extent and the impact of the food recall, primarily involving premium brands of wet dog and cat food, are not yet known. Such an unprecedented massive recall might seriously tarnish consumer perceptions of the premium segment, resulting in some Canadians being unwilling to pay higher prices for unworthy products and trading down to the mid-priced segment. At the same time, those who buy premium products might simply shift from the recalled brands to other premium brands as well as to those produced by smaller domestic manufacturers that use local ingredients and claim “natural”/”organic” qualities. These smaller brands are also positioned at the premium level, and might, therefore, help boost sales of premium products over the forecast period.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Demanding better quality for themselves and for their pets
Pets are people, too
Multinationals control sales, but niche possibilities exist for smaller brands
Supermarkets/hypermarkets leads in overall distribution of pet food and pet care products
Will the premium image suffer in the aftermath of the product recall?
KEY TRENDS AND DEVELOPMENTS
More than just “man’s best friend”
Strong demand for premium foods helps drive sales, but will the image of “premium” survive the 2007 recall?
Aging and obese pets help drive sales of dietary supplements and healthcare
Supermarkets/hypermarkets takes bulk of sales
Will massive pet food recall push more consumers towards homemade pet foods?
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
CHAMPION PET FOODS LTD - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Champion Petfoods Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
MENU FOODS INC - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Menu Foods Inc: Key Facts
Summary 4 Menu Foods Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
PETS 4 LIFE - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pets 4 Life: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SEA QUEST INTERNATIONAL - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Sea Quest international: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
DOG FOOD IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012