Pet Food And Pet Care Products in Canada
Euromonitor International's Pet Food And Pet Care Products in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Sep 2009
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Executive summary
Preference for quality premium products drives sales
Canadian pet owners continue to move towards premium quality products for their pets. Many younger Canadians are purchasing pets as an alternative to having children, while the increasing population of older empty-nesters seeks companionship in pets. The growing number of pet-owning households and the preference for higher quality foods, including products with natural and functional ingredients, as well as health care products and pet accessories, drive sales of pet food and pet care products. Trends are consistent with those exhibited in the previous years, and are further supported by product development.
“Humanisation” of pets
Treating animals as part of one’s family and a companion, or so-called “humanisation”, remains very much a trend as pet owners view their pets as family members and are treating them to the best that pet food and pet care products industry has to offer. Foods are not the only beneficiaries of this trend. Industry feedback suggests that pet population in Canada ages and, as a result, suffers from age-related problems. Obesity and diabetes are also on the rise among increasingly indoor-kept pets. Consequently, sales of products such as dietary supplements and healthcare goods are on the rise as pet owners take greater care of their animals’ health and well-being. Other pet care products such as toys, clothing and accessories have also benefited from the humanisation trend and are enjoying great popularity among pet owners who like to pamper their animals.
Niche brands see strong growth potential
Multinational corporations remain the dominant players in pet food and pet care products in Canada. However, smaller manufacturers are envisioning strong growth potential for their products as they believe they have a competitive advantage over multinationals in such growing niches as natural and organic foods and treats, as well as supplements and healthcare products. For instance, Champion Petfoods, a manufacturer positioned in super-premium segment, markets natural grain-free pet products, and was in fact the first to introduce grain-free products to the Canadian market. The company hopes to be well-positioned to compete with leading brands of pet food, as it fits in with consumer trends towards high quality natural products.
Pet superstores popular among pet owners
Although supermarkets and hypermarkets maintain their leadership position as the largest distributors of pet foods and pet care products in Canada, pet superstores are gaining popularity as the humanisation trend and the shift towards premium products continues. Pet superstores offer pet owners a wide variety of specialised products and services, which are growing in demand. Furthermore, compared with small specialised pet shops and often grocery supermarkets, superstores are able to offer better pricing on premium and specialised products, which would be particularly appealing to pet owners in times of economic uncertainty and spending cuts.
Economic slowdown not expected to have major impact on premium products
The economic slowdown affected many Canadians, and the level of unemployment has increased since the end of 2008. Premium pet food and pet care products will not be entirely immune to the economic downturn. However, many pet owners view purchasing quality pet products as essential rather than optional, as many see their pets as companions or alternatives to children. Thus, even in dire economic conditions premium products will continue to add value to sales of pet food and pet care products, boosting the overall value of sales in an otherwise highly developed and mature market. Additionally, an anticipated increase in the number of pet-owning households, although at a slow pace, will also add to the demand for pet food and other pet-related products. Private label products with premium claims might benefit, however, as those Canadians who have to reconsider their budgets might seek a combination of premium positioning and lower pricing.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Preference for quality premium products drives sales
“Humanisation” of pets
Niche brands see strong growth potential
Pet superstores popular among pet owners
Economic slowdown not expected to have major impact on premium products
KEY TRENDS AND DEVELOPMENTS
Humanising pets
Pushing innovation and public campaigns following food recall
Pet superstores fight the competition from versatile grocery retailers
Economic slowdown boosts private label products
Increasing segmentation ensures growth
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
CHAMPION PET FOODS LTD - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Champion Pet Foods: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MENU FOODS INC - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Menu Foods: Key Facts
Summary 4 Menu Foods: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PETS 4 LIFE - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pets 4 Life: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ROLF C HAGEN INC - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Rolf C Hagen: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Rolf C Hagen: Competitive Position 2008
DOG FOOD IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Bird Food Brand Shares 2005-2008
Table 43 Fish Food Brand Shares 2005-2008
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2004-2009
Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014