Pet Food And Pet Care Products in Chile
Euromonitor International's Pet Food And Pet Care Products in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 54 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Pet food and pet care products continues strong performance
Pet food and pet care products continued to be one of the most dynamic consumer markets in Chile. Consumers are becoming more affluent, so they have more money to spend on their pets than in the past. They also are becoming better informed about pet care, and hence more likely to purchase healthcare products and commercially prepared food for their pets than in the past.
Education remains key to market growth
Chileans are becoming more educated about pet care and starting to perceive their animals as family members, which makes them want to take better care of them. Several television programs dedicated to educating people about pet care and animals have been instrumental in teaching Chileans about issues like pets’ nutritional needs and when to take an animal to the veterinarian. Other media such as newspapers and morning news shows also dedicate space to pet care, and even some municipalities are getting into the act with events like low-cost spay/neuter days where pet care information and free samples are also handed out.
Multinationals maintain market lead
Whilst domestic companies like Champion and Nutripro were rather able to hold their own, the lead still was with multinationals Nestlé and Mars (Masterfoods) in 2006. Both companies invested heavily in advertising their main brands, so that they are very well known amongst consumers. For example, Pedigree and Whiskas were the sponsoring brands of the most popular pet-related show, “La Ley de la Selva”. Nestlé’s main strength is its wide product offering. However, the company has seen its share decline since it had to withdraw its canned foods from the market in 2005.
Supermarkets/hypermarkets is gaining ground, but other food stores has the largest share
Whilst supermarkets/hypermarkets has gained popularity in dog and cat food, and it is the dominant channel for many other products, tostadurías still has an important presence. Tostadurías are classified as other food stores per Euromonitor International's distribution channels definitions. Tostadurías are small shops that sell products like spices and dry fruits and nuts. They also carry pet food sold in bulk, where the customer can choose the amount to buy. This channel is popular with lower-income consumers who are often paid by the day or week and do not have the spare money to purchase a larger package size from a supermarket or hypermarket.
Opportunities still exist for growth
Whilst pet care products matured considerably in the review period, there are still positive growth prospects. There are still pet owners who mainly or exclusively give their pets non-prepared foods like table scraps, and who could switch to prepared food for at least some of their pets’ needs. Also, people are becoming more attached to their pets, so they may be expected to get better healthcare for them and increase purchases of accessories such as shampoo, beds and sweaters.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Pet food and pet care products continues strong performance
Education remains key to market growth
Multinationals maintain market lead
Supermarkets/hypermarkets is gaining ground, but other food stores has the largest share
Opportunities still exist for growth
KEY TRENDS AND DEVELOPMENTS
Changing demographics lead to growth in pet care products
Pet care television programs have positive impact on pet food sales
Housing trends lead to preference for smaller pets
Tostadurías continues to lead despite competition from other channels
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHILE
CHAMPION SA - PET FOOD AND PET CARE PRODUCTS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Champion SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Champion SA: Competitive Position 2006
DRAG PHARMA CHILE INVETEC SA - PET FOOD AND PET CARE PRODUCTS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Drag Pharma Chile Invetec SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
EXTRUDER SA - PET FOOD AND PET CARE PRODUCTS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Extruder SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NUTRIPRO SA - PET FOOD AND PET CARE PRODUCTS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Nutripro SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Nutripro: Competitive Position 2006
DOG FOOD IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 33 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 34 Other Pet Population 2002-2007
SECTOR DATA
Table 35 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 36 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 39 Fish Food Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 41 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 42 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 45 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 46 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 47 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012