Pet Food And Pet Care Products in Chile
Euromonitor International's Pet Food And Pet Care Products in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Another strong year for the market
The pet food and pet care products market continued to be one of the more dynamic consumer markets in Chile. Consumers are increasingly well-informed about pet care, and are therefore willing to spend more on their pets. This trend was seen in all categories in the market, but was most prominent in pet care products, as consumers increased purchases of products such as pet accessories and healthcare products such as flea/ tick treatments.
Consumers trade up in some categories
As Chileans became more informed about pet care and more willing to pay to ensure the wellbeing of their pets, they began to trade up to more expensive products. In the earlier years of the review period, much of the growth in dog and cat food was due to pet owners entering the category for the first time via purchases of economy products. However, in 2008 mid-priced products are expected to see higher growth rates, as owners look for products which offer more benefits for their pets, such as Omega fatty acids for a healthy coat and skin. In other care pet products owners are also starting to buy more expensive products, such as dog shampoo for specific hair colours.
Masterfoods and Nestlé maintain their lead
Dog and cat food is expected to be the largest category in pet food and pet care products in 2008 by far. As a result, the leading players were major dog and cat food companies. Masterfoods Chile Alimentos Ltda, with its well recognised and heavily advertised brands such as Pedigree and Whiskas, slightly edged out Nestlé Chile SA in terms of market share. Two local companies, Champion SA and Nutripro SA, which are important players in economy and mid-priced dog and cat food, rounded out the top four positions in the market.
Supermarkets/hypermarkets continues to gain ground
For other pet food and pet care products, supermarkets/hypermarkets was the main distribution channel in the review period. Consumers prefer the wider selection and lower prices offered by this channel when compared with veterinary clinics and pet shops. The pet superstore concept has yet to catch on in Chile, so most pet shops were small and had a limited product offering. In dog and cat food, however, the majority of sales were through small stores called tostadurías (specialist retailers selling dried fruit, nuts and spices), which sell dry dog and cat food in bulk, as well as some canned food brands. Consumers like these outlets because they can purchase the exact quantity of food they want, and most neighbourhoods have such a store. However, supermarkets/hypermarkets is gaining ground in these categories too, as they expand their geographical reach and offer benefits such as a wider selection and lower prices.
Maturity brings slowing growth
Growth in pet food and pet care products was extremely dynamic in the review period, with strong growth in per capita expenditure in most categories. With the pet population expected to grow slowly, and relatively high per capita consumption in some categories, such as dog food, the market is expected to grow more slowly in the forecast period than in the review period in constant value terms. Pet care products is less developed, and hence has the greatest potential for future growth; in particular healthcare, as more consumers get regular veterinary care for their pets.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Another strong year for the market
Consumers trade up in some categories
Masterfoods and Nestlé maintain their lead
Supermarkets/hypermarkets continues to gain ground
Maturity brings slowing growth
KEY TRENDS AND DEVELOPMENTS
Postponement of child bearing leads to increased expenditure on pets
Obesity problem extends to pets
Natural ingredients likely to make an impact in the coming years
Increase in apartment dwellers leads to a preference for smaller pets
Supermarkets/hypermarkets to gain ground in dog and cat food
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHILE
CHAMPION SA - PET FOOD AND PET CARE PRODUCTS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Champion SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Champion SA: Competitive Position 2007
DRAG PHARMA CHILE INVETEC SA - PET FOOD AND PET CARE PRODUCTS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Drag Pharma Invetec Chile SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
EXTRUDER SA - PET FOOD AND PET CARE PRODUCTS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Extruder SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NUTRIPRO SA - PET FOOD AND PET CARE PRODUCTS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Nutripro SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Nutripro SA: Competitive Position 2007
DOG FOOD IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2003-2008
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Fish Food Brand Shares 2004-2007
Table 42 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 43 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Pet Care Products by Type: Value 2003-2008
Table 47 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 48 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 49 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013