Pet Food And Pet Care Products in Egypt
Euromonitor International's Pet Food And Pet Care Products in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 53 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
The overall market improves slightly
Pet food and pet care products is expected to perform slightly better in value terms in 2008 than it did in 2007. With decreasing inflation and a growing GDP, consumers are more willing and able to buy pets which were generally only previously found amongst the higher income segments of the population. Fish and birds are found in lower income households, and therefore continues to remain a minor market in Egypt. A major reason contributing to the generally low performance of the pet food and pet care products market in Egypt is due to the inconsistency of products available.
Dog and cat food is the main sector
With an increasing number of people moving to suburbs such as 6th of October City and Kattemeya Heights, people are now more willing to have dogs as pets. Living in an apartment in the centre of the city previously made it hard to clean, feed and entertain dogs.
Foreign companies dominate the pet food and pet care products market
With dog food and cat food being the main two categories in pet food and pet care products in Egypt, foreign players are much more profitable, as their products are aimed towards higher income households. High income earners are more inclined to buy products from well known suppliers, since their products are believed to be superior quality. These products are expensive due to taxation by the Egyptian government when imported, as well as other costs which are incurred when importing a product. The products available in the market are either premium or economy, with a lack of mid-priced pet food. The availability of mid-priced pet food could help boost sales of food, and move some consumers from economy priced food up to mid-priced food.
Non-prepared food continues to dominate
The majority of the Egyptian population lies in the middle to lower income bracket, with only a very small percentage in the higher income bracket. Pets are considered a luxury in Egypt, due to the costs associated with having one, especially dogs and cats. However, even when people on lower incomes opt to have a dog or cat as a pet, buying prepared food is beyond their budget. A typical meal prepared by a family for their dog or cat consists of minced meat, vegetables and milk. This will continue to be the trend in Egypt as long as prepared food is substantially more expensive then non-prepared food.
Veterinarians and shelters become more abundant in 2008
With an increase in awareness of animal rights in Egypt, the number of shelters increased more in 2008 than in any other year. The number of veterinarians also increased; another sign of an increase in awareness of animal rights. Many of the veterinary clinics in Egypt used to be generally run down and unprofessional. However, in 2008, clean, modern clinics emerged.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
The overall market improves slightly
Dog and cat food is the main sector
Foreign companies dominate the pet food and pet care products market
Non-prepared food continues to dominate
Veterinarians and shelters become more abundant in 2008
KEY TRENDS AND DEVELOPMENTS
Rising GDP coupled with decreasing inflation boosts the market
Awareness of animal rights increases in Egypt
Inconsistency of pet food and pet care products continues
Number of retailers selling pet products increases
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - EGYPT
JOE TRADE CO SAE - PET FOOD AND PET CARE PRODUCTS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Joe Trade Co SAE: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Joe Trade Co SAE: Competitive Position 2007
RED OSCAR CENTER - PET FOOD AND PET CARE PRODUCTS - EGYPT
STRATEGIC DIRECTION
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Red Oscar Center: Competitive Position 2007
DOG FOOD IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2003-2008
Table 15 Dog Population 2003-2008
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2003-2008
Table 18 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 19 Sales of Premium Dog Food: Value 2003-2008
Table 20 Dog Food Company Shares 2003-2007
Table 21 Dog Food Brand Shares 2004-2007
Table 22 Dog Treats Brand Shares 2004-2007
Table 23 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Cat Owning Households: % Analysis 2003-2008
Table 26 Cat Population 2003-2008
Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 28 Sales of Cat Food by Type: Value 2003-2008
Table 29 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 30 Sales of Premium Cat Food: Value 2003-2008
Table 31 Cat Food Company Shares 2003-2007
Table 32 Cat Treats Brand Shares 2004-2007
Table 33 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 34 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2003-2008
SECTOR DATA
Table 36 Sales of Other Pet Food by Type: Volume 2003-2008
Table 37 Sales of Other Pet Food by Type: Value 2003-2008
Table 38 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 39 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 40 Bird Food Brand Shares 2004-2007
Table 41 Fish Food Brand Shares 2004-2007
Table 42 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 43 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Pet Care Products by Type: Value 2003-2008
Table 47 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 48 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 49 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013