Pet Food And Pet Care Products in Egypt
Euromonitor International's Pet Food And Pet Care Products in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 53 | Publication date: Sep 2009
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Executive summary
Pet food and pet care products increases despite economic turmoil
Pet food and pet care products increased at the same rate over the review period. A higher growth rate was witnessed in dog and cat food, whilst a lower growth rate stemmed from other pet food. An increased rate of inflation prompted the population to curb their spending slightly, coupled with a decline in real GDP growth. With the current state of the worldwide economy, people are expected to spend less on luxury items. In Egypt, the majority of the population falls below the poverty line, and is therefore less willing and able to spend on their pets, opting instead for non-prepared food. However, the small percentage of higher income earners in Egypt is the segment of the population which keeps this market afloat.
Imported products dominate the market
As higher income earners are the more frequent purchasers of pet food and pet care products in Egypt, imported products tend to outperform local products. Regardless of the fact that they are more expensive, customers with higher purchasing power opt for products with a known brand name, such as Whiskas and Friskies.
Pet population increasing in suburban districts
A significant proportion of the Egyptian population has been moving from the city centre of Cairo to the suburbs. Developments are constantly being built in areas such as Kattemeya and 6th of October City, both suburbs of Cairo within an hour’s drive. Highways are being built to facilitate transportation, and people are enjoying larger living spaces. With more people moving to villas and town houses, the pet owning population is increasing in Egypt. Having a garden makes it easier to clean, feed and entertain dogs. The number of households owning large and medium dogs has increased for this reason. Large and medium dogs also require a large amount of food to feel satisfied compared with small dogs, hence pushing up sales of dog food. Older apartments in the city centre are inconvenient when owning pets, as dog and cat litter has an odour, and pet owners need to go and walk their dogs, rather than merely letting them out in the garden.
Prepared food remains miniscule compared with non-prepared food
Non-prepared food continues to outperform prepared food due to factors of cost and availability. The majority of the Egyptian population is in the middle and lower income segments, with only a very small percentage in the higher income bracket. Pets are considered a luxury in Egypt amongst lower income earners, due to the costs incurred with keeping a pet, particularly dogs and cats. However, even when those on lower incomes opt to have a dog or cat as a pet, buying prepared food would be beyond their budget. A typical meal prepared by a family for their dog or cat consists of minced meat, vegetables and milk.
Veterinarians and shelters continue to increase
The number of vets and shelters has been on the rise in Egypt over the past five years, and this is expected to continue over the forecast period. Egyptian people are becoming increasingly aware of animal rights, and are opting to save stray dogs and cats, rather than leaving them to roam the streets. Many of the veterinary clinics which used to be present in Egypt were generally run down and unprofessional. However, clean, modern establishments have emerged which cater for the needs of pets and their owners.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Pet food and pet care products increases despite economic turmoil
Imported products dominate the market
Pet population increasing in suburban districts
Prepared food remains miniscule compared with non-prepared food
Veterinarians and shelters continue to increase
KEY TRENDS AND DEVELOPMENTS
Decreased GDP, coupled with increasing inflation, hinders the market slightly
Increasing relocation to the suburbs keeps the market afloat
Inconsistency of supply of pet food and pet care products continues
The number of retailers selling pet products increases
Veterinarians and shelters increase alongside animal rights
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - EGYPT
JOE TRADE CO SAE - PET FOOD AND PET CARE PRODUCTS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Joe Trade Co SAE: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Joe Trade Co SAE: Competitive Position 2008
RED OSCAR CENTER - PET FOOD AND PET CARE PRODUCTS - EGYPT
STRATEGIC DIRECTION
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Red Oscar Center: Competitive Position 2008
DOG FOOD IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2004-2009
Table 15 Dog Population 2004-2009
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2004-2009
Table 18 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 19 Sales of Premium Dog Food: Value 2004-2009
Table 20 Dog Food Company Shares 2004-2008
Table 21 Dog Food Brand Shares 2005-2008
Table 22 Dog Treats Brand Shares 2005-2008
Table 23 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Cat Owning Households: % Analysis 2004-2009
Table 26 Cat Population 2004-2009
Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 28 Sales of Cat Food by Type: Value 2004-2009
Table 29 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 30 Sales of Premium Cat Food: Value 2004-2009
Table 31 Cat Food Company Shares 2004-2008
Table 32 Cat Food Brand Shares 2005-2008
Table 33 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 34 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2004-2009
SECTOR DATA
Table 36 Sales of Other Pet Food by Type: Volume 2004-2009
Table 37 Sales of Other Pet Food by Type: Value 2004-2009
Table 38 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 39 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 40 Bird Food Brand Shares 2005-2008
Table 41 Fish Food Brand Shares 2005-2008
Table 42 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 43 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 44 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Pet Care Products by Type: Value 2004-2009
Table 47 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 48 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 49 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014