Pet Food And Pet Care Products in Hungary
Euromonitor International's Pet Food And Pet Care Products in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Retail volume and value growth in 2007 but signs of slowdown
Pet food and pet care products continued to grow in retail volume and current value terms in 2007, although growth was slower compared to the review period volume and value CAGRs. This growth pattern is attributable to demand being more mature compared to the start of the review period. Moreover, the economic downturn in 2006 encouraged consumers to limit their purchases of non-essential products. Whilst most pet owners consider pet food as essential items, the trend was for consumers to trade-down to economy products.
Changing lifestyles drive demand
Throughout the review period, demographic trends and changing lifestyles stimulated sales of pet food and pet care products in Hungary. In particular the rise in the number of single-person households has increased the need for companionship. Consequently, pets are increasingly perceived and treated as family members, with the number of pet owners willing to purchase prepared pet food increasing rapidly.
Rising incomes stimulate growth
Since the mid-1990s, income levels have risen steadily in Hungary. As the population’s purchasing power increases the number of people who can afford to increase their spending on pets is rising. In addition, the changes to the Hungarian economical and political systems brought about by the collapse of the Soviet Union, have created a new class of consumer. The emerging, affluent urban middle-class is increasingly drawn to new status symbols, such as owning purebred animals. This trend had a positive impact on the pet population in Hungary and boosted sales of pet food and pet care products.
Multinationals dominate pet food and pet care products in Hungary
There are only a few domestic players active in pet food and pet care products in Hungary, which is dominated by international companies and brands. The four largest players in 2006 were: Nestlé Purina Petcare Hungary Kft, Masterfoods Magyarország Kft, Vitakraft Aqua Food Kft, and Bábolna Takármányipari Kft (operating as Tendre Takármányipari Kft from 2007). Tendre is the only domestic company, although the three leading players operate significant production facilities in Hungary.
New distribution channels emerging
As demand becomes more mature, the distribution of pet food and pet care products is also changing. From the mid-1990s supermarkets/hypermarkets played an increasingly important role in the distribution of pet food and pet care products. Supermarkets/hypermarkets emerged as the leading distribution channel before the review period, and it has continued to gain shares from the traditional distribution channel, pet shops. In 2002 a new channel, pet superstores, emerged in Hungary, and quickly gained shares from other distribution formats.
Large pet population offers strong growth opportunities
Hungary has a significant pet population, although the use of prepared food was fairly low in 2007. The perception of pets has to significantly change in order for leading players to realise this growth potential. This key change is projected to occur over the long term. Demographic trends, higher disposable incomes and changing lifestyles offer pet food and pet care products the opportunity to expand dynamically over the forecast period.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Retail volume and value growth in 2007 but signs of slowdown
Changing lifestyles drive demand
Rising incomes stimulate growth
Multinationals dominate pet food and pet care products in Hungary
New distribution channels emerging
Large pet population offers strong growth opportunities
KEY TRENDS AND DEVELOPMENTS
Demographic trends impact on the owner-pet relationship
Higher disposable income benefits economy dog and cat food
Economic and political troubles temporarily hurt mid-priced brands
Large retailers gain retail value shares
A pet loving nation in pursuit of convenience
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
APPENDIX
Summary 1 Research Sources
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BáBOLNA TAKáRMáNYIPARI KFT - PET FOOD AND PET CARE PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Tendre Takármányipari Kft: Key Facts
Summary 4 Bábolna Takármányipari Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Tendre Takármányipari Kft: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Tendre Takármányipari Kft (formerly Bábolna Takármányipari Kft): Competitive Position 2006
MASTERFOODS MAGYARORSZáG KFT - PET FOOD AND PET CARE PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Masterfoods Magyarország Kft: Key Facts
Summary 8 Masterfoods Magyarország Kft: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Masterfoods Magyarország Kft: Competitive Position 2006
NESTLé PURINA PETCARE HUNGARY KFT - PET FOOD AND PET CARE PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Nestlé Purina Petcare Hungary Kft: Key Facts
Summary 11 Nestlé Purina Petcare Hungary Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Nestlé Purina Petcare Hungary Kft: Competitive Position 2006
VITAKRAFT AQUA FOOD KFT - PET FOOD AND PET CARE PRODUCTS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Vitakraft Aqua Food Kft: Key Facts
Summary 14 Vitakraft Aqua Food Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Vitakraft Aqua Food Kft: Competitive Position 2006
DOG FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012