Pet Food And Pet Care Products in Ireland
Euromonitor International's Pet Food And Pet Care Products in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 55 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Human food trends cross over to pet food
2007 witnessed more human food trends crossing over to pet food. Products were marketed using language designed to appeal to the owner rather than the pet. Buzz words like “natural ingredients”, “low-fat” and “improved dental hygiene”, coupled with products tailored to suit the different life stages of pets struck chords with consumers who looked for products to cater for their pet’s various dietary requirements. Many of these ranges carry veterinary endorsements and guidance, which is adding to their popularity. The life stage element of these brands also has the added benefit of attaining consumer loyalty, as pet owners can now stick with a brand throughout the lifetime of the animal.
Pouches are a plus
Convenient packaging has been a big hit with pet owners, and an easy way for manufacturers to claw back some value in the pet food market. Pouch formats drove sales as pet owners found the pouch format to be more convenient, hygienic – as there is no need to store open cans next to human food, and less wasteful. The pouch appealed to consumers who wanted guidance on exact portion sizes, convenience and less mess when serving. There was increased availability of pouch multi-packs, and this led to a big increase in retail sales, pushing volume up, particularly in the premium wet cat food category.
Urbanisation leads to smaller pets
Increased urbanisation is leading to space shortages in cities, and so providing space for larger animals is difficult. The small pet population is rising in Ireland due to a trend towards more apartment living, and because the smaller pet is perceived to be easier to maintain. Combined with busy consumer lifestyles, high maintenance pets are increasingly being eschewed for cats, small mammals and fish. These pets are perceived to be reasonably self sufficient, and do not need as much attention as dogs. As a result the cat population is now rising faster than dogs.
Greater affluence means pets get spoilt
Growth in disposable income for Irish consumers impacted greatly on treats, with owners now more inclined than ever to spoil their pets. Competition is rife, particularly in dog treats and there is an abundance of new products coming onto the market from niche companies. The majority of treats featured a functional element, such as dental chews or sticks enriched with calcium and are in keeping with the trend of giving pets more nutritional foods. This is set to have a negative impact on dietary supplements, where hard to administer tablets are declining in popularity.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Human food trends cross over to pet food
Pouches are a plus
Urbanisation leads to smaller pets
Greater affluence means pets get spoilt
KEY TRENDS AND DEVELOPMENTS
Premium vs Economy
Anthropomorphism
Convenient Packaging
Urbanisation
Health and wellness
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
IRISH DOG FOODS CO, THE - PET FOOD AND PET CARE PRODUCTS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 The Irish Dog Foods Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 The Irish Dog Foods Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 The Irish Dog Foods Co: Competitive Position 2006
MACKLE PETFOODS - PET FOOD AND PET CARE PRODUCTS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Mackle Petfoods: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Mackle Petfoods: Competitive Position 2006
DOG FOOD IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012