Pet Food And Pet Care Products in Ireland
Euromonitor International's Pet Food And Pet Care Products in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 57 | Publication date: Oct 2009
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Executive summary
Growth continues despite economic downturn
In spite of the Irish recession and consumers cutting back on spending in various spheres, for the moment at least, pet owners do not seem inclined to hold back on providing the very best for their beloved pets with category posting another strong year of growth. Given the positive climate, the market for pet food and pet care products continues to diversify and specialise in order to cater to an ever more demanding base.
Human food trends continue to transcend the pet divide
As animals are increasingly considered one of the family, human foods that tap into current trends for health and wellness, gourmet ingredients and convenience continue to cross into pet food. Anything from organics, nettles, lentils, omega oils, evening primrose oil, goat’s milk and vitamin E through to golden flax and tarragon are beginning to look right at home on pet menus, as owners continue to seek ways to improve the quality of life of their pets, improve their standard of living and increase their lifespan all the while keeping an eye on convenience as evidenced by the wild success of single serve pouches.
Set dominant players maintain hold over market
Masterfoods Ireland Ltd was once again the dominant player in Irish pet food and pet care products through brands such as Pedigree Chum, Whiskas and KiteKat, as they extended and developed the product offering. Nestlé Purina Ltd was hot on its heels over the review period. Changes in the competitive environment are imminent as the economic crisis begins to take grip and competitors battle to secure their positions through acquisitions and takeovers.
Supermarkets shape market as consumers seek convenience
Private label offerings saw marked growth at both the premium and the economy ends of ranges in response to distinct consumer trends. Alongside this, an increased awareness and interest in pet nutrition led to good sales in non-food stores such as veterinary clinics and pet shops.
Forecast expected to favour specialisation
Market specialisation and premiumisation are expected to remain key factors to growth as humanisation trends persist in spite of the economic downturn with pet owners willing to part with greater sums to secure the health and well-being of their animals. Key brands are expected to increasingly position themselves according to their natural, organic or human grade ingredient content to realise full growth potential.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth continues despite economic downturn
Human food trends continue to transcend the pet divide
Set dominant players maintain hold over market
Supermarkets shape market as consumers seek convenience
Forecast expected to favour specialisation
KEY TRENDS AND DEVELOPMENTS
Credit Crunch appears to bypass pet food
Impact
Outlook
Future Impact
Market polarisation
Impact
Outlook
Future Impact
Humanisation trend shapes the market
Impact
Outlook
Future Impact
Health and wellness
Impact
Outlook
Future Impact
Consumers enjoy the convenience of Supermarkets
General
Impact
Outlook
Future Impact
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
IRISH DOG FOODS CO, THE - PET FOOD AND PET CARE PRODUCTS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 The Irish Dog Foods Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 The Irish Dog Foods Co: Competitive Position 2007
MACKLE PETFOODS - PET FOOD AND PET CARE PRODUCTS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Mackle Petfoods: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Mackle Petfoods: Competitive Position 2008
DOG FOOD IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Bird Food Brand Shares 2005-2008
Table 43 Fish Food Brand Shares 2005-2008
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2004-2009
Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014