Pet Food And Pet Care Products in Israel
Euromonitor International's Pet Food And Pet Care Products in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 61 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Sales increase due to higher demand for premium products
The pet food and pet care products market continues to see healthy growth rates in Israel. Dog and cat food sales, in particular, are continuing to benefit from the growing humanisation trend among Israeli pet owners. This, in turn, has led to the increasing popularity of premium food products and greater product segmentation. Other pet food sales have seen only small increases, particularly due to the stagnation in bird food sales. Healthcare and dietary supplements have also seen increased sales. This is particularly due to increased demand for more potent and premium flea and tick treatments. Sales of dietary supplements, while increasing in popularity and acceptance, are still very small.
Growing humanisation trend fuels tendency towards premiumisation
Humanisation and premiumisation are now the major trends affecting pet food and pet care product sales. Israeli pet owners are increasingly treating their pets as family members. The primary reasons for this growing trend are the lifestyle choices that most pet owners are making regarding their own lives and then extending towards their pets. Therefore, as more pet owners become more conscious about their own health they are also showing a similar concern for their pets’ wellbeing. This is being expressed in healthier and more nutritious diets, the increased used of supplements and other health products and services. The humanisation trend is most keenly being expressed through premiumisation. Demand for better nutrition and increased awareness in terms of segmentation by breed, size and age are all having a very positive effect on premium product sales, particularly in cat and dog food.
2007 sees changes to competitive environment
The growing humanisation and premiumisation trends have had a significant effect on the competitive environment, particularly in dog and cat food. Premium products, which address the humanisation trend, have in recent years increased their share at the expense of mid-priced products. As a result, in 2007 the second most significant player in pet food Bio Pet Ltd (Bonzo and La Cat brands) decided to re-align itself with current market trends. This move by Bio Pet and other mid-priced brands represents an important change to the pet care competitive environment with its effects forecast to be felt in the coming years.
Increased popularity of pet superstores forces changes in distribution
Recently introduced pet superstores continue to benefit from increased popularity in Israel. These stores offer extensive product ranges and a shopping experience which is usually not seen in traditional pet shops. Many supermarkets, especially national chains such as Shufersal, have come to realise the potential in pet care products. This has led supermarkets to upgrade their pet care selections with higher-quality brands and new types of products. For the first time in Israel private label cat and dog food was launched by Shufersal in early 2007. Pet shops, which have seen their market share drop significantly in recent years, are now emphasising their higher service levels and advisory services not normally found in supermarkets. Veterinary clinics have not seen significant changes to their overall share, in part due to the more extensive product ranges they offer.
Pet care forecast to see healthy growth rates in the coming years
The Israeli pet food and pet care products market is forecast to continue to record healthy growth over the forecast period. The reasons for this will be the ever-increasing numbers of households adopting pets in Israel due to its high levels of urbanisation and ever-increasing number of single people delaying having a family. Furthermore, the humanisation and premiumisation trends are forecast to continue having a very positive effect on pet care sales in Israel. This trend will benefit from the strong economy, increasing levels of disposable income and personal lifestyle choices by Israeli pet owners.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN ISRAEL : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales increase due to higher demand for premium products
Growing humanisation trend fuels tendency towards premiumisation
2007 sees changes to competitive environment
Increased popularity of pet superstores forces changes in distribution
Pet care forecast to see healthy growth rates in the coming years
KEY TRENDS AND DEVELOPMENTS
The economy
Pet humanisation set to remain key driving force behind pet food sales
Standard pet foods look to humanisation trend to avoid stagnation
Pet care current value sales increase thanks to growing premiumisation trend
Pet shops struggle to maintain their leadership position in pet care retail
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ISRAEL
BEIT EREZ HAVAT MILATIN LTD - PET FOOD AND PET CARE PRODUCTS - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beit Erez Havat Milatin Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Beit Erez Havat Milatin Ltd: Competitive Position 2007
BIO PET LTD - PET FOOD AND PET CARE PRODUCTS - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bio Pet Ltd: Key Facts
Summary 5 Bio Pet Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Bio Pet Ltd: Competitive Position 2007
CTS LTD - PET FOOD AND PET CARE PRODUCTS - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 CTS Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 CTS Ltd: Competitive Position 2007
GG IMPORT & EXPORT LTD - PET FOOD AND PET CARE PRODUCTS - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 GG Import & Export Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 GG Import & Export Ltd: Competitive Position 2007
DOG FOOD IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013