Pet Food And Pet Care Products in Israel
Euromonitor International's Pet Food And Pet Care Products in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 60 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Pet food and pet care products continue to grow in 2008 despite recession
2008 continued to be a strong year for pet food and pet care products in Israel, as trends such as humanisation, specification and functionality continued to play a strong role. The demand for high quality super premium and premium products continued to grow amongst Israeli pet owners, as consumers became wiser and more educated on the importance of their pet’s diet and general well being. Other pet care products witnessed strong growth, as pet accessories became a popular trend in 2008. Pet toys, clothes and accessories became even more human-like in 2008 and increasingly began to resemble baby products.
Functionality continues to fuel dog and cat food, especially dental care
In 2008, the main focus of functional pet food and pet care products was in dental care, as this became a growing concern amongst pet owners. A survey conducted in Israel stated that 85% of dogs in the country suffer from dental problems, which causes bad breathe and swollen, bleeding gums which leads to loss of appetite. As the growing awareness to the number one problem amongst dog owners intensified, companies in pet food and pet care products began to put a strong emphasis on launching products which promote dental hygiene benefits. In 2008, dog treats were incorporated into dental care, and new functional dental care dog treats were launched.
Bio Pet purchase Shiff & Ribovsky
In mid 2008, Bio Pet Ltd acquired leading other pet food and pet care products company Shiff & Ribovsky Pet Food Manufacturing Import & Marketing Ltd, in order to broaden its product portfolio and become the leading, dominant player within the whole of pet food and pet care products.
Grocery retailers strengthen, changing the distribution landscape
Over 2008 and into 2009, grocery retailers became more attractive in the eyes of pet food consumers and pet food companies (suppliers), as 2008 was a strong year for grocery retailers. New larger and more sophisticated outlets were launched, more leading grocery retailers launched private labels and the non-grocery product variety was enlarged and upgraded.
Future value growth is expected to slow down
Pet food and pet care products is expected to witness a slowdown in value terms during 2010 and 2011, as consumers' purchasing habits and decisions will be affected by economic trade-offs. Not all product categories will be affected in the same manner, as the more luxury products will be affected on a larger scale, as consumers will be more price-conscious than ever. The monthly spending on dog and cat food is very expensive, which is why it is predicted that two main issues will arise: first of all, due to the growing humanisation trend, those who make the effort to purchase super premium and premium brands through pet shops and pet superstores, will continue to do so, but will make more of an effort to find the best deals on their preferred brands, as their pets well being is their main concern. Although those who purchase premium brands may search for brands which are still high in quality but a little bit cheaper, they might be willing to switch to a cheaper premium brand. Secondly, those who purchase mid-priced, economy and private label brands, usually through grocery retailers, are more price-driven, and will search for the best and cheapest deals. As for retailers, pet store owners and pet superstore owners are aware of the financial recessions' impact and moving into 2009, will began to engage in sales discounts and more deals such as 'buy one get one free', in order to attract more consumers and keep their loyal customers satisfied.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN ISRAEL : MARKET INSIGHT
EXECUTIVE SUMMARY
Pet food and pet care products continue to grow in 2008 despite recession
Functionality continues to fuel dog and cat food, especially dental care
Bio Pet purchase Shiff & Ribovsky
Grocery retailers strengthen, changing the distribution landscape
Future value growth is expected to slow down
KEY TRENDS AND DEVELOPMENTS
Private label activity continues to strengthen in 2008
Financial crisis only hits toward the end of 2009
Functionality continues to gain value in pet food
Humanisation remains a strong trend
Pet Shops and pet superstores feel impact of the recession
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ISRAEL
BEIT EREZ HAVAT MILATIN LTD - PET FOOD AND PET CARE PRODUCTS - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beit Erez Havat Milatin Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Beit Erez Havat Milatin Ltd: Competitive Position 2008
BIO PET LTD - PET FOOD AND PET CARE PRODUCTS - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bio Pet Ltd: Key Facts
Summary 5 Bio Pet Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Bio Pet Ltd: Competitive Position 2008
CTS LTD - PET FOOD AND PET CARE PRODUCTS - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 CTS Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 CTS Ltd: Competitive Position 2008
GG IMPORT & EXPORT LTD - PET FOOD AND PET CARE PRODUCTS - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 GG Import & Export Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 GG Import & Export Ltd: Competitive Position 2008
DOG FOOD IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2004-2009
Table 15 Dog Population 2004-2009
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2004-2009
Table 18 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 19 Sales of Premium Dog Food: Value 2004-2009
Table 20 Dog Food Company Shares 2004-2008
Table 21 Dog Food Brand Shares 2005-2008
Table 22 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 23 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2004-2009
Table 25 Cat Population 2004-2009
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 27 Sales of Cat Food by Type: Value 2004-2009
Table 28 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 29 Sales of Premium Cat Food: Value 2004-2009
Table 30 Cat Food Company Shares 2004-2008
Table 31 Cat Food Brand Shares 2005-2008
Table 32 Cat Treats Brand Shares 2005-2008
Table 33 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 34 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2004-2009
SECTOR DATA
Table 36 Sales of Other Pet Food by Type: Volume 2004-2009
Table 37 Sales of Other Pet Food by Type: Value 2004-2009
Table 38 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 39 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 40 Bird Food Brand Shares 2005-2008
Table 41 Fish Food Brand Shares 2005-2008
Table 42 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 43 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 44 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Pet Care Products by Type: Value 2004-2009
Table 47 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 48 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 49 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014