Pet Food And Pet Care Products in Japan
Euromonitor International's Pet Food And Pet Care Products in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 71 | Publication date: Nov 2009
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Executive summary
Overall sales continue to grow despite challenging environment
Overall sales of pet food and pet care products increased in 2008. Although the economic downturn, product recall issues and increasing oil and raw material prices posed challenges, consumers continued to spend on their pets. This trend was encouraged by manufacturers’ continuous efforts to develop specific niches in pet food and pet care products during the review period.
Prices increased to compensate for rising cost of oil and raw materials
Towards the end of the review period, manufacturers in pet food and pet care products increased prices in order to meet rising oil and raw material costs. Manufacturers chose to do this either by retaining pack size and increasing the price or by reducing the pack size without changing pricing. Consumers and retailers generally reacted better to the latter strategy. Private label also gained grounds as a result of pet owners shifting to a more affordable option when the brand they typically buy for their pets has become costlier.
Food safety concerns rise
In the review period, consumers became increasingly concerned about the reliability and safety of pet food and pet care products. There were product recalls in North America, with these resulting in Japanese manufacturers seeking to emphasise the reliability of their pet food and pet care products to consumers. Beyond pet food and pet care products, Japanese consumers became extremely sceptical about food products manufactured in China. This was a result of food scandals, such as that impacting frozen gyoza and the melamine-tainted milk powder scandal. In order to the control safety of pet food and pet care products, the Japanese government introduced strict regulations governing this area in June 2009.
Manufacturers focus on indoor and senior pets
Pet food and pet care product manufacturers focused on developing products for indoor and senior pets in the review period. Indoor and senior pets have special needs, with many becoming overweight due to indoor living conditions, weak joints and bones. In order to satisfy these special needs, pet food manufacturers launched a variety of products. Furthermore, pet care products also saw a focus on indoor and older pets, especially within cat litter.
Diversified needs to boost competitive environment
Overall, pet food and pet care products is expected to grow continuously during the forecast period due to a growing pet population. However, products will become more diversified during the forecast period. This will partly be due to changing socioeconomic situations, with price alterations linked to fluctuating oil and raw material costs. However, diversification will also be due to the increasing number of indoor and aging pets, growing concerns over pet food safety and new entrants from different industries. Manufacturers will increasingly focus on growing new niches and developing innovative products in order to maintain share.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Overall sales continue to grow despite challenging environment
Prices increased to compensate for rising cost of oil and raw materials
Food safety concerns rise
Manufacturers focus on indoor and senior pets
Diversified needs to boost competitive environment
KEY TRENDS AND DEVELOPMENTS
Manufacturers increase prices due to rising costs
Food safety concerns extend to pet food
Rising number of small households results in growth in indoor pet ownership
Aging pet populations boosts interest in products for senior pets
Flexible players perform well despite turbulent operating environment
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
HILL'S COLGATE JAPAN LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Hill’s Colgate Japan Ltd: Key Facts
Summary 3 Hill’s Colgate Japan Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Hill’s Colgate Japan Ltd: Competitive Position 2008
MASTER FOODS JAPAN KK - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Master Foods Japan KK: Key Facts
Summary 6 Master Foods Japan KK: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Master Foods Japan KK: Competitive Position 2008
NESTLé PURINA PET CARE KK - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nestlé Purina Pet Care KK: Key Facts
Summary 9 Nestlé Purina Pet Care KK: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Nestlé Purina Pet Care KK: Competitive Position 2008
NISSHIN PET FOOD LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Nisshin Pet Food Ltd: Key Facts
Summary 12 Nisshin Pet Food Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Nisshin Pet food Ltd: Competitive Position 2008
SUNRISE CO LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sunrise Co Ltd: Key Facts
Summary 15 Sunrise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Sunrise Co Ltd: Competitive Position 2008
UNI-CHARM PET CARE CO LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Uni-Charm Pet Care Co Ltd: Key Facts
Summary 18 Uni-Charm Pet Care Co Ltd : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Uni-Charm Pet Care Co Ltd: Competitive Position 2008
DOG FOOD IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Bird Food Brand Shares 2005-2008
Table 43 Fish Food Brand Shares 2005-2008
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2004-2009
Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014