Pet Food And Pet Care Products in Japan
Euromonitor International's Pet Food And Pet Care Products in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 68 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Continued Growth As Consumers Trade Up
Pet food and pet care products continued to see good growth in 2008 over the previous year. Growth was supported by a good economic performance towards the end of the review period, which encouraged consumers to spend more on their pets. The health and wellness trend was also increasingly extended to pets, with owners often willing to spend more on pet food to ensure optimum nutrition.
Humanisation Trend Boosts Pet Care Products
Pet care products saw the strongest growth in current value terms in 2008 over the previous year, with this linked to two main trends. Humanisation encouraged pet owners to spend more on toys, housing and even clothes for their pets towards the end of the review period. The growing number of indoor pets meanwhile boosted sales of cat litter and pet diapers and hygiene sheets in "other" pet care products, along with boosting sales of chew toys and other items designed to stave off pets' boredom when left alone for many hours.
Master Foods Struggles to Maintain Share
Master Foods was the leading player in pet food and pet care products throughout the review period. However, the company suffered somewhat from consumers' growing interest in premium and dry dog and cat food, being strongest in mid-priced and economy wet cat food. The company also lost some share towards the end of the review period due to increasing its prices in order to reflect growing costs.
Consumers Opt for Convenience of Non-store Retailing
The most significant sales channel for pet food and pet care products is pet shops and "other" non-grocery retailers such as DIY and hardware stores. However, the strongest growth in 2008 was seen for homeshopping and internet retailing. Consumers began to increasingly appreciate the convenience of having pet food and pet care products delivered, after researching and buying online or directly from the seller. This trend was also encouraged by the wider range of products available online and the launch of products limited to homeshopping channels, such as Nisshin Pet Food Ltd's JP-Style premium dog and cat food.
Continued Growth As Humanisation Trend Broadens
Pet food and pet care products is expected to see continued strong growth during the forecast period. Consumers will continue to increasingly regard their pets as part of their family and will seek to treat them to toys and premium food. Growth will also be boosted by the health and wellness trend, which will encourage a further shift towards prepared from non-prepared food and also encourage the growth of functional pet food. The number of indoor pets is also expected to increase during the forecast period, with this likely to boost sales of cat litter, pet diapers and pet toys.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued Growth As Consumers Trade Up
Humanisation Trend Boosts Pet Care Products
Master Foods Struggles to Maintain Share
Consumers Opt for Convenience of Non-store Retailing
Continued Growth As Humanisation Trend Broadens
KEY TRENDS AND DEVELOPMENTS
Smaller Households Demand Easy-Care Pets
Income Disparity Boosts Premium Products
Global Giants Lose Share Due to Changing Consumer Priorities
Growing Concern With Safety
Gourmet Flavours Tempt Indulgent Owners
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
MARS JAPAN LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Mars Japan Ltd: Key Facts
Summary 3 Mars Japan Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Master Foods Japan KK: Competitive Position 2007
NESTLé PURINA PET CARE KK - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Nestlé Purina Pet Care KK: Key Facts
Summary 6 Nestlé Purina Pet Care KK: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Nestlé Purina Pet Care KK: Competitive Position 2007
NIPPON PET FOOD LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nippon Pet Food Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Nippon Pet Food Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Nippon Pet Food Ltd: Competitive Position 2007
NISSHIN PET FOOD LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Nisshin Pet Food Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Nisshin Pet Food Ltd: Competitive Position 2007
SUNRISE CO LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Sunrise Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Sunrise Co Ltd: Competitive Position 2007
UNI-CHARM PET CARE CO LTD - PET FOOD AND PET CARE PRODUCTS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Uni-Charm Pet Care Co Ltd: Key Facts
Summary 16 Uni-Charm Pet Care Co Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Uni-Charm Pet Care Co Ltd: Competitive Position 2007
DOG FOOD IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013