Pet Food And Pet Care Products in Malaysia
Euromonitor International's Pet Food And Pet Care Products in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Optimistic growth thanks to growing compassion for pets
In 2008, pet food and pet care products is projected to witness another year of impressive growth, largely due to increasing attention from owners on their pets’ welfare. Dog and cat food will continue to dominate the pet food and pet care products market. On the other hand, other pet food is likely to demonstrate the weakest growth within pet food and pet care products, largely due to the modest growth in bird food and fish food. Pet care products will post good growth, as pet owners are expected to put more emphasis on their pets’ lifestyles, such as fitness and beauty.
Dog and cat food expected to post strong growth in 2008
Within pet food and pet care products, dog and cat food is expected to achieve strong growth in 2008. The strong growth rate in dog and cat food is largely due to more dog and cat owners gradually shifting from feeding non-prepared food to prepared food to their pets. Moreover, new product launches, such as The Iams Co’s Eukanuba Custom Care range of dry dog food and Alpo 2-in-1 dry dog food from Purina Petcare (M) Sdn Bhd are also expected to help boost value sales of pet food and pet care products.
Pet food and pet care products in Malaysia is relatively fragmented
In 2008, pet food and pet care products in Malaysia remained fragmented, with numerous domestic, multinational and imported brands competing. However, multinationals Effem Foods Malaysia and Purina Petcare (M) Sdn Bhd remained the top two leading companies in 2007. The success of these two companies was largely due to the companies’ globally renowned brand names in dog and cat food, which are well recognised amongst pet owners in Malaysia.
Pet shops continues to dominate distribution
In Malaysia, pet shops is expected to be the primary distribution channel for pet food and pet care products in 2008. This is largely due to the attractiveness of the personalised service and recommendations offered by pet shop owners or staff regarding different product ranges. Moreover, more Malaysians shop at pet shops because they offer a wide range of pet food and pet care products, as well as various types of live animals. As with supermarkets/hypermarkets, pet shops also regularly implement price promotions for the majority of their products, in order to generate higher customer traffic.
Vigorous performance is expected over the forecast period
Over the forecast period, pet food and pet care products is expected to perform better in constant value terms than in the review period. All categories within the pet food and pet care products market are anticipated to experience strong growth in the forecast period. This is largely because the pet food and pet care products market in Malaysia is not yet fully developed, which will help to drive retail value sales over the forecast period. The growing awareness amongst pet owners about their pets’ health and needs will be another key factor in driving demand for pet food and pet care products in the forecast period.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Optimistic growth thanks to growing compassion for pets
Dog and cat food expected to post strong growth in 2008
Pet food and pet care products in Malaysia is relatively fragmented
Pet shops continues to dominate distribution
Vigorous performance is expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
Continued modern urban living will boost market performance
Growing indulgence for pets, with greater selection of pet services
High number of abandoned animals; solutions are anticipated
Year of the Rat is expected to boost sales of rodents
Pet shops will continue to dominate
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
CHAROEN POKPHAND FEEDMILLS (M) SDN BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Charoen Pokphand Feedmills (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Charoen Pokphand Feedmills (M) Sdn Bhd: Competitive Position 2007
QIAN HU AQUARIUM (M) SDN BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Qian Hu Aquarium and Pets (M) Sdn Bhd: Key Facts
Summary 5 Qian Hu Corp Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Qian Hu Aquarium and Pets (M) Sdn Bhd: Competitive Position 2007
TROPICAL CANNING CORP SDN BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Tropical Canning Corp Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Tropical Canning Corp Sdn Bhd: Competitive Position 2007
XIAN LENG BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Xian Leng Bhd: Key Facts
Summary 10 Xian Leng Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Xian Leng Bhd: Competitive Position 2007
DOG FOOD IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2003-2008
Table 15 Dog Population 2003-2008
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2003-2008
Table 18 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 19 Sales of Premium Dog Food: Value 2003-2008
Table 20 Dog Food Company Shares 2003-2007
Table 21 Dog Food Brand Shares 2004-2007
Table 22 Dog Treats Brand Shares 2004-2007
Table 23 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Cat Owning Households: % Analysis 2003-2008
Table 26 Cat Population 2003-2008
Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 28 Sales of Cat Food by Type: Value 2003-2008
Table 29 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 30 Sales of Premium Cat Food: Value 2003-2008
Table 31 Cat Food Company Shares 2003-2007
Table 32 Cat Food Brand Shares 2004-2007
Table 33 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 34 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2003-2008
SECTOR DATA
Table 36 Sales of Other Pet Food by Type: Volume 2003-2008
Table 37 Sales of Other Pet Food by Type: Value 2003-2008
Table 38 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 39 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 40 Bird Food Brand Shares 2004-2007
Table 41 Fish Food Brand Shares 2004-2007
Table 42 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 43 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Pet Care Products by Type: Value 2003-2008
Table 47 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 48 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 49 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013