Pet Food And Pet Care Products in Malaysia
Euromonitor International's Pet Food And Pet Care Products in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Upgrading lifestyles boosts performance of pet food and pet care products
Pet food and pet care products posted faster growth in 2007, mainly due to changing consumer lifestyles, as over the review period it was increasingly seen as fashionable to keep pets. Categories such as dog and cat food posted better value growth in 2007, while categories such as such as bird food suffered from the bird flu scare. Overall, pet food and pet care products continues to show promising prospects.
As the standard of living in Malaysia continues to improve, consumers are becoming more sophisticated, including in terms of how they treat their pets. More Malaysian pet owners are giving more care to their pets, and paying more attention to their welfare. Pet humanisation is gradually taking place, especially with regard to pet owners in urban areas, who live in small or single households. While the proportion of non-prepared food given to pets was still very high in Malaysia in the review period, prepared food continued to increase in significance and popularity.
Strong growth in dog and cat food while other pet food remains more modest
Dog food and cat food showed the best performances in 2007 as more dog and cat owners continued to shift from feeding non-prepared food to prepared food. Increasing awareness of pet health and nutrition, as well as exposure to the variety of dog food and cat food brands prompted more owners to try prepared food. Dogs and cats tend to need more significant investment from owners compared with pets such as fish or birds. Therefore more dog and cat owners are increasingly willing to purchase food specifically for their pets, instead of just feeding them scraps.
In comparison, other pet food demonstrated the weakest sector growth in 2007, partly due to slower growth in bird food and fish food. The outbreak of bird flu at the beginning of 2005 is still affecting sales of bird food, continuing the slower growth of the category. Faster growth within other pet food was only recorded by small mammal/reptile food, with increasing interest in keeping rabbits and hamsters as pets.
Global giants Effem and Purina Petcare remain unshakeable
With a presence mostly in dog and cat food and pet care products, global giants Effem Foods Malaysia and Purina Petcare (M) Sdn Bhd, a subsidiary of Nestlé SA, maintained first and second places respectively in 2006, controlling almost half of the value sales of pet food and pet care products. The value shares of both companies continue to outweigh their competitors by a significant margin. Effem and Purina Petcare owe their leadership to the established presence of their brands, Whiskas and Pedigree for Effem, and Friskies and Alpo for Purina Petcare. Effem continued to improve in value share within the market in the review period, partly aided by continued better growth in dog food and cat food, the sectors in which the company has its key brands. In comparison, Purina Petcare’s value share gradually declined towards 2006, as its brands still fail to steal the limelight from Effem’s brands.
Very bright prospect likely for pet food and pet care products
Pet food and pet care products is expected to pick up the pace of growth even further in the forecast period, after showing encouraging signs for strong growth towards the end of the review period. Faster growth will continue to be generated by lifestyle upgrading and the fashion trend of having a pet in Malaysia. A further boost will come from increased consumer awareness of pets’ health. At the same time, the more affordable brands may also have a stronger presence in the forecast period. Improved volume growth in pet food and pet care products is expected towards 2012.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Upgrading lifestyles boosts performance of pet food and pet care products
Strong growth in dog and cat food while other pet food remains more modest
Global giants Effem and Purina Petcare remain unshakeable
Very bright prospect likely for pet food and pet care products
KEY TRENDS AND DEVELOPMENTS
Pet ownership becomes fashionable: a boost to market performance
More attention on nutritious pet food
Industry players step up activities to liven up the market
Convenient formats and packaging grow in popularity
Blurring lines in ethnicity influence pet ownership
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 10 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
A & P AQUARIUM SYSTEM (M) SDN BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 A & P Aquarium System (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 A & P Aquarium System (M) Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 A&P Aquarium System (M) Sdn Bhd: Competitive Position 2006
KW AQUATIC SUPPLIES SDN BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 KW Aquatic Supplies Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 KW Aquatic Supplies Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 KW Aquatic Supplies Sdn Bhd: Competitive Position 2006
QIAN HU THE PET FAMILY (M) SDN BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Qian Hu The Pet Family (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Qian Hu The Pet Family (M) Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
TROPICAL CANNING CORP SDN BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Tropical Canning Corp Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Tropical Canning Corp Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Tropical Canning Corp Sdn Bhd: Competitive Position 2006
DOG FOOD IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 12 Dog Owning Households: % Analysis 2002/2007
Table 13 Dog Population 2002-2007
Table 14 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 15 Retail Sales of Dog Food by Type: Value 2002-2007
Table 16 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 17 Retail Sales of Premium Dog Food: Value 2002-2007
Table 18 Dog Food Company Shares 2002-2006
Table 19 Dog Food Brand Shares 2003-2006
Table 20 Dog Treats Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 22 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 23 Cat Owning Households: % Analysis 2002/2007
Table 24 Cat Population 2002-2007
Table 25 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 26 Retail Sales of Cat Food by Type: Value 2002-2007
Table 27 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 28 Retail Sales of Premium Cat Food: Value 2002-2007
Table 29 Cat Food Company Shares 2002-2006
Table 30 Cat Food Brand Shares 2003-2006
Table 31 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 32 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 33 Other Pet Population 2002-2007
SECTOR DATA
Table 34 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 35 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 36 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 38 Bird Food Brand Shares 2003-2006
Table 39 Fish Food Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 41 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 42 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 45 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 46 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 47 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012