Pet Food And Pet Care Products in Malaysia
Euromonitor International's Pet Food And Pet Care Products in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Aug 2009
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Executive summary
Sales of pet food and pet care products progress gradually
Pet food and pet care products posted a slightly stronger current value growth in 2009 when compared to 2008. This is largely due to the slowing economy, which had some impact on shopping, in lieu of weaker consumers’ purchasing power. Specifically, the majority of consumers are spending less on supplementary products such as toys and pets fashion or have turned to cheaper alternatives such as mid-priced or economy brands.
Product innovations spurred consumers’ interest
In late 2008 and early 2009, pet food and pet care products saw an increasing number of new product innovations from manufacturers. Similarly, distributors and retailers expanded the variety of brand offerings, which further spurred consumers awareness and interest regarding these products. This is largely due to the Malaysian pet food and pet care products becoming increasingly competitive, with numerous players contending. Hence, manufacturers were constantly trying to win consumers over with new products and variants.
Multinationals dominated through their established brand names
The pet food and pet care products’ competitive landscape is dominated by multinationals, which occupied the top four positions in 2008. Leading multinational companies all tried to sustain their position by regularly introducing new products, as well as engaging in heavy marketing campaigns due to their larger budgets. Nonetheless, a small number of domestic manufacturers such as Tropical Canning Corp Sdn Bhd were also visible in pet food and pet care products, especially in other pet food, owing to their strong brand heritage and a high level of consumer trust.
Pet shops remained dominant
Pet shops continued to perform well in retail sales of pet food and pet care products in Malaysia, mainly due to its wider variety of products and brands ,as well as selling various types of animals such as dogs, cats, hamsters, fish and birds. Gradually, more pet shops incorporated complementary services such as grooming and lodging into their stores. Nonetheless, although pet superstores share is still small, it gained more importance in 2009, through its one-stop shopping positioning as well as a wide selection of exclusive brands. Internet retailing remained negligible in 2009 as consumers still prefer to visit store-based channels such as pet shops to browse and purchase the products they can view directly.
Pet food and pet care products expects positive performance
Over the forecast period, pet food and pet care products is expected to continue posting positive performance, with more novel and innovative product launches. Consumers are also more likely and more willing to pay for higher value products which promise better quality or greater benefits as they view their pets with more importance as companions. Hence, a rising level of affluence and sophistication among consumers is expected to drive constant value growth, especially as the economy is expected to post better performance over the forecast period.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales of pet food and pet care products progress gradually
Product innovations spurred consumers’ interest
Multinationals dominated through their established brand names
Pet shops remained dominant
Pet food and pet care products expects positive performance
KEY TRENDS AND DEVELOPMENTS
Government takes serious stance on humane treatment of animals
With the economy downturn, higher cases of abandoned pets and fewer number of animals being adopted
As the economy slows down, consumers will be more discerning
Pet shops remain in the lead despite the presence of pet superstores
New brands and product innovations generate consumer interest
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
A & P AQUARIUM SYSTEM (M) SDN BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 A&P Aquarium System (M) Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 A&P Aquarium System (M) Sdn Bhd: Competitive Position 2008
CANAAN ALPHA SDN BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Canaan Alpha Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Canaan Alpha Sdn Bhd: Competitive Position 2008
KW AQUATIC SUPPLIES SDN BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 KW Aquatic Supplies Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 KW Aquatic Supplies Sdn Bhd: Competitive Position 2008
PERFECT COMPANION (M) SDN BHD - PET FOOD AND PET CARE PRODUCTS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Perfect Companion (M) Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Perfect Companion (M) Sdn Bhd: Competitive Position 2008
DOG FOOD IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2004-2009
Table 15 Dog Population 2004-2009
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2004-2009
Table 18 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 19 Sales of Premium Dog Food: Value 2004-2009
Table 20 Dog Food Company Shares 2004-2008
Table 21 Dog Food Brand Shares 2005-2008
Table 22 Dog Treats Brand Shares 2005-2008
Table 23 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Cat Owning Households: % Analysis 2004-2009
Table 26 Cat Population 2004-2009
Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 28 Sales of Cat Food by Type: Value 2004-2009
Table 29 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 30 Sales of Premium Cat Food: Value 2004-2009
Table 31 Cat Food Company Shares 2004-2008
Table 32 Cat Food Brand Shares 2005-2008
Table 33 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 34 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2004-2009
SECTOR DATA
Table 36 Sales of Other Pet Food by Type: Volume 2004-2009
Table 37 Sales of Other Pet Food by Type: Value 2004-2009
Table 38 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 39 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 40 Bird Food Brand Shares 2005-2008
Table 41 Fish Food Brand Shares 2005-2008
Table 42 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 43 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 44 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Pet Care Products by Type: Value 2004-2009
Table 47 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 48 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 49 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014