Pet Food And Pet Care Products in Mexico
Euromonitor International's Pet Food And Pet Care Products in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 65 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Global corn prices affect dog and cat food
Dog and cat food are strongly tied to global prices of corn and soy. In 2006, Use’s research on bio fuels (that use corn as their main input) led to such a rise in corn prices in Mexico, that at the beginning of 2007, it caused chaos nationwide. The increase in price of “tortilla”, a main food staple in the Mexican diet made with corn, forced the government to establish agreements with producers to set up a temporary control on the price of corn. This price control will also affect production of pet food. Producers of pet food transferred the rising costs of production to pet owners by increasing the overall price of dog and cat food in 2006. Industry experts do not anticipate a price adjustment in locally-produced products in 2007 due to the temporary control on the price of corn, yet imported premium products will not be subject to this and these products will likely see the largest price increases.
Pet food consumption will grow at moderate rates
In spite of the decrease in the volume consumption of pet food in 2006 as a result of increased unit prices, the pet food industry is on a path to recovery at a moderate rate. Pet owners continue to increase their awareness on providing their pets with the best nutrition and a balanced diet. This trend is more evident among pet owners with larger disposable incomes. Lower income pet owners usually take pity on street dogs and provide them with food scraps. Their small budgets prevent them from purchasing pet food as they focus on finding ways to feed themselves first.
Pet food is dominated by multinational players
Dog and cat food, the largest sector, is dominated by multinationals. In the premium segment, the key players are Royal Canin México SA de CV, Iams de México S de RL de CV, Hill's Pet Nutrition de México SA de CV and Nestlé México SA de CV with its ProPlan brand. There are other smaller players, such as Grupo Diamond SA de CV and recently imported niche brands coming from Canada. In the mid-priced and economy segments, Effem México and Nestlé México clearly control dog and cat food, followed by the local MaltaCleyton SA de CV. In contrast with dog and cat food, other pet food is a very fragmented category, dominated by locals and with only a few multinational players.
Supermarkets/hypermarkets accounts for the largest portion of sales
Unit price is an important factor in the purchase decision when it comes to pet food. Mid-priced and economy products account for the largest proportion of volume and value sales in 2006 and early-2007, and are mostly found at supermarkets and hypermarkets. Many producers invest financial resources into securing good shelf positioning and visibility to attract the attention of pet owners. In-store promotions and discount coupons are popular. Premium versions, instead, sell only through specialised channels like upscale pet stores, veterinary clinics and breeders. The concept of a pet superstore, like US-based Petco and Pet Smart is yet to be seen in Mexico. The reach and consumption of pet food is not strong enough to support this retailing format at this time.
Animal health and pet care awareness continue to rise
The pet food and pet care products industry is expected to continue its dynamism, driven mainly by marketing campaigns executed by key players and through promotional activities from retailers, government health institutions and breeders. Pet owners’ awareness of the benefits of providing a balanced diet to pets will likely continue to be a major stimulant to sales.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Global corn prices affect dog and cat food
Pet food consumption will grow at moderate rates
Pet food is dominated by multinational players
Supermarkets/hypermarkets accounts for the largest portion of sales
Animal health and pet care awareness continue to rise
KEY TRENDS AND DEVELOPMENTS
Pet food and pet care products continues to grow
Small pets become popular
Multinationals dominate the pet food and pet care products market
Dog and cat food producers expand pet food options
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
EFFEM MéXICO SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Effem México SA de CV Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Effem México SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Effem México SA de CV: Competitive Position 2006
HILL'S PET NUTRITION DE MéXICO SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hill’s Pet Nutrition de México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Hill’s Pet Nutrition de México SA de CV: Competitive Position 2006
IAMS DE MéXICO S DE RL DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Iams de México S de RL de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Iams de México S de RL de CV: Competitive Position 2006
MALTACLEYTON SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 MaltaCleyton SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 MaltaCleyton SA de CV: Competitive Position 2006
NESTLé MéXICO SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Nestlé México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Nestlé México SA de CV: Competitive Position 2006
NUEVA TECNOLOGíA EN ALIMENTACIóN SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Nueva Tecnología en Alimentación SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 14 Nueva Tecnología en Alimentación SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Nueva Tecnología en Alimentación SA de CV: Competitive Position 2006
ROYAL CANIN MéXICO SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Royal Canin México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Royal Canin México SA de CV: Competitive Position 2006
DOG FOOD IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 33 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 34 Other Pet Population 2002-2007
SECTOR DATA
Table 35 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 36 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 39 Bird Food Brand Shares 2003-2006
Table 40 Fish Food Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 42 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 46 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 47 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 48 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012