Pet Food And Pet Care Products in Mexico
Euromonitor International's Pet Food And Pet Care Products in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 67 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Rising Food Prices Adversely Affecting Pet Food
In the last few months of 2007 the rise in food prices emerged as a global phenomenon. Pet food for dogs, birds and cats, the three most popular pets in the country, is linked to the grain availability of corn, soy and sorghum and international market prices. During 2007 prices of grains suffered notable increases that led to higher unit prices throughout the pet food spectrum. By the second half of 2007 growth rates of pet food in value terms were double the rate of inflation. Corn alone rose by 11% over that same period and its exports increased by 105% according to official sources. Wheat exports rose by 9% from 2006 to 2007. All these changes in pet food ingredients resulted in price increases for pet food, driving retail value up and volume consumption down.
Pet Food and Pet Care Products Observe Lower Consumption
The current economic slowdown in the US may have several economic consequences for Mexico, including a decline in exports to the US, possibly leading to a decline in consumer expenditure. In spite of two-thirds of pets being considered as "part of the family", pet food and pet care products are still seen as a luxury for most Mexican households. Decreasing disposable income in 2008 may have a significant impact on the market. Consumers are being more conservative in watching their budgets and focusing their purchases on the most basic foods and goods. Pet food and pet care products are not a priority, especially in low and middle-income households. The weakening of the economy may translate into lower consumption.
New Legislation on Pet Care May Be Close to Approval
The Mexican government is increasingly aware of the potential problems that a large population of pets can have on society – violent attacks by dogs, unhealthy air as a result of open air pet defecation, illnesses spread by pets and excess numbers of street dogs and cats. Several legislative initiatives were submitted to the Mexican Congress during 2007 by non-profit organisations such as Brigada de Vigilancia Animal (Animal Watch Brigade) to start control of pets and issue legal guidelines for pet owners.
Urbanisation in Smaller Cities Influence Pet Ownership Trends
Housing trends in smaller cities have brought smaller living areas. Condominiums and apartment buildings are now a popular choice for first-time buyers. Even in rural areas with plenty of space for building and construction, housing has decreased in terms of liveable square metre area, according to official sources. This urbanisation trend has led pet owners to adopt small breeds over large breeds. Research suggests that an estimated 83% of dogs are small and medium breeds. Furthermore, the population growth rates of smaller pets such as cats, fish, birds or small mammals, reptiles and rodents are growing at a faster rate than that for dogs.
Hotels and Restaurants Open Their Doors to Pets
An increasing number of hotels and restaurants are willing to accept pets. Research estimates that 41% of Mexican households own a dog and close to 80% own at least one pet. As the humanisation of pets increases in Mexico, more pet owners are not willing to be separated from their pets while on a trip. Some trendy restaurants such as Bow Wow Deli offer a menu both for people and their pets. This trend is now extending to air travel as Aeromexico and Mexicana now offer more affordable options for travellers flying with their pets.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Rising Food Prices Adversely Affecting Pet Food
Pet Food and Pet Care Products Observe Lower Consumption
New Legislation on Pet Care May Be Close to Approval
Urbanisation in Smaller Cities Influence Pet Ownership Trends
Hotels and Restaurants Open Their Doors to Pets
KEY TRENDS AND DEVELOPMENTS
Decline in Disposable Income to Affect Growth of Pet Food, Particularly Premium Options
Government Supports Social Awareness of Pet Care
In Difficult Times Premium Brands to See Positive Sales Through Veterinarians
Luxurious Pet Care Options Emerge
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
EFFEM MéXICO SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Effem México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Effem México SA de CV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 Effem México SA de CV: Competitive Position 2007
HILL'S PET NUTRITION DE MéXICO SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hill's Pet Nutrition de México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Hill's Pet Nutrition de México SA de CV: Competitive Position 2007
IAMS DE MéXICO S DE RL DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Iams de México S de RL de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Iams de México S de RL de CV: Competitive Position 2007
MALTACLEYTON SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 MaltaCleyton SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 MaltaCleyton SA de CV: Competitive Position 2007
NESTLé MéXICO SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Nestlé México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Nestlé México SA de CV: Competitive Position 2007
NUEVA TECNOLOGíA EN ALIMENTACIóN SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Nueva Tecnología en Alimentación SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 14 Nueva Tecnología en Alimentación SA de CV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Nueva Tecnología en Alimentación SA de CV: Competitive Position 2007
ROYAL CANIN MéXICO SA DE CV - PET FOOD AND PET CARE PRODUCTS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Royal Canin México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Royal Canin México SA de CV: Competitive Position 2007
DOG FOOD IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2003-2008
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Bird Food Brand Shares 2004-2007
Table 42 Fish Food Brand Shares 2004-2007
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2003-2008
Table 48 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 49 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013