Pet Food And Pet Care Products in Poland
Euromonitor International's Pet Food And Pet Care Products in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 61 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
The gap between prepared and non-prepared food is still wide
Generally, pet food and pet care products is not well developed, as only a small number of pet owners buy prepared food and special care products for their animals. The gap between prepared and non-prepared food, mainly for dogs and cats, is still wide in Poland. However, manufacturers offer a wide assortment of products, using advertising to attract attention to pet food and pet care products.
Growing demand for premium products and pet shops
Pet feeding and care habits are slowly changing, as producers and specialists make efforts to convince pet owners about the advantages of using specialist products for their pets. The tendency to turn to premium and super-premium products grew in Poland in 2007. Moreover, the number of pet shops grew quite fast over the review period and in 2007. The number of pet shops is expected to continue to grow over the forecast period.
Strong competitive environment
Big multinational companies remain the leading players in pet food and pet care products in Poland. Nonetheless, local manufacturers are proud of their loyal customer bases. The relatively high level of exports to other countries all over the world is proof of the strong competition between local players. However, there are certain competitive difficulties that aggravate the situation of local manufacturers; for example, multinationals have huge budgets and opportunities to provide wider product ranges and stronger advertising support than domestic players. This shows that the competition in pet food and pet care products in Poland is strong, with customers the winners.
Time for specialist and on-line pet shops
Supermarkets/hypermarkets was the main distribution channel for pet food and pet care products over the review period. Nonetheless, the growing demand for premium and super-premium pet food and pet care products boosted the performance of pet shops and pet superstores in 2007. Moreover, the popularity of on-line pet shops is also growing, as these retailers offer premium and super-premium products at lower prices. These trends are expected to strengthen over the forecast period.
Humanisation of pets
There are strong indicators of the pet humanisation trend in Poland, with cats and dogs in particular, increasingly regarded as family members rather than animals. The gap between prepared and non-prepared pet food is still wide, though the prevailing attitude towards feeding, and caring, for pets underwent significant changes in Poland over the review period. The forecast period is expected to bring innovations to pet food, for example, in terms of ingredients, segmentation, and packaging. Innovation in other pet care products is expected to focus on healthcare and dietary supplements, clothing, jewellery, and toys. Manufacturers are working hard to convince existing and prospective pet owners about the advantages, benefits and additional value of products, especially designed for specific pets.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
The gap between prepared and non-prepared food is still wide
Growing demand for premium products and pet shops
Strong competitive environment
Time for specialist and on-line pet shops
Humanisation of pets
KEY TRENDS AND DEVELOPMENTS
Growing popularity of prepared food
Novelties in terms of dog breeds and the cat population
Specialist pet shops emerge in Poland
The popularity of on-line shopping for pets is growing
Private label products remain popular
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
EURO-ZOO SP ZOO - PET FOOD AND PET CARE PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Euro-Zoo Sp zoo: Key Facts
Summary 3 Euro-Zoo Sp zoo: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Euro-Zoo Sp zoo: Competitive Position 2006
PABEMIA SP ZOO - PET FOOD AND PET CARE PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pabemia Sp zoo: Key Facts
Summary 6 Pabemia Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Pabemia Sp zoo: Competitive Position 2006
PUPIL SP ZOO - PET FOOD AND PET CARE PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Pupil Sp zoo: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Pupil Sp zoo: Competitive Position 2006
TROPICAL SP ZOO - PET FOOD AND PET CARE PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Tropical sp zoo: Key Facts
Summary 11 Tropical sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Tropical sp zoo: Competitive Position 2006
DOG FOOD IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012