Pet Food And Pet Care Products in Poland
Euromonitor International's Pet Food And Pet Care Products in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Prepared food gains wider audience
The gap between prepared and non-prepared food in Poland is still wide, but the number of Poles opting for prepared food and specialist pet care products is gradually growing. In order to broaden the consumer base, manufacturers are investing in promotional activities and launching product ranges in all price segments to target consumers from different income groups.
Premiumisation a hot new topic
Given the improving economic climate, more Poles are able to afford higher-priced products, which incorporate high-quality ingredients and are suited to certain pet needs. Polish consumers are becoming better educated and making more deliberate shopping choices. They value the health and wellbeing of their pets, which is why spending on pet products is increasing.
Multinationals clearly dominate
Multinational giants like Mars and Nestlé lead sales of pet food and pet care products in Poland. They have at their disposal considerable marketing budgets, which makes it easier for them to gain competitive advantage in terms of brand recognition, new product development and, of course, overall sales.
Specialist retailers gain share
Although large-scale grocery outlets are the main distribution channels for pet food and pet care products in Poland, pet shops and pet superstores are becoming increasingly important. They offer a wide selection of brands, particularly premium brands, and also provide pet owners with professional advice.
Pet food and pet care products predicted to develop further
Pet food and pet care products offers much growth potential in Poland. Increasingly more Poles are shifting from homemade food to prepared pet food, thus further stimulating sales. Over the forecast period, dog and cat treats are expected to record the strongest growth in constant value terms, reflecting the growing trend in Poland to pamper one’s pets.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Prepared food gains wider audience
Premiumisation a hot new topic
Multinationals clearly dominate
Specialist retailers gain share
Pet food and pet care products predicted to develop further
KEY TRENDS AND DEVELOPMENTS
Premiumisation and pet humanisation become more visible in Poland
New product developments drive demand
Distribution trends shape buying patterns
Multinationals the unrivalled leaders
Changes in average lifestyles influence consumer behaviour
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
EURO-ZOO SP ZOO - PET FOOD AND PET CARE PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Euro-Zoo Sp zoo: Key Facts
Summary 3 Euro-Zoo Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Euro-Zoo Sp zoo: Competitive Position 2007
PABEMIA SP ZOO - PET FOOD AND PET CARE PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pabemia Sp zoo: Key Facts
Summary 6 Pabemia Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Pabemia Sp zoo: Competitive Position 2007
PUPIL SP ZOO - PET FOOD AND PET CARE PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Pupil-Foods Sp zoo: Key Facts
Summary 9 Pupil-Foods Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Pupil-Foods Sp zoo: Competitive Position 2007
TROPICAL TADEUSZ OGRODNIK CO - PET FOOD AND PET CARE PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Tropical Tadeusz Ogrodnik Co: Key Facts
Summary 12 Tropical Tadeusz Ogrodnik Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Tropical Tadeusz Ogrodnik Co: Competitive Position 2007
DOG FOOD IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013