Pet Food And Pet Care Products in Portugal
Euromonitor International's Pet Food And Pet Care Products in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 57 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
New interest in household pets trigger growth in 2007
Over the years the Portuguese population has acquired a greater interest in household pets, this is reflected in the rising incidence of pet ownership. More widely available information and advertising on how to provide better conditions for pets has become an important factor behind the rise in number of pets per household, as well as for the growth of the industry since it means that companies are forced to produce more beneficial products that satisfy pet owners’ needs and allay their concerns.
Supermarkets/hypermarkets maintains leadership in sales
In 2007, supermarkets/hypermarkets maintained its leadership in pet food sales. Neither veterinarians nor pet shops are able to compete with the variety of products or the low prices at which products are sold in hypermarkets and supermarkets.
Exposalão: the main event in 2006/07 for the pet food sector
In December 2006 the Fair of Household Pets Exhibition took place in Exposalão. This fair was hugely popular with the general public since they were able to find all kinds of products for their pets’ needs. It was an important event for companies to exhibit and launch new brands from food and accessories, to hygiene products.
Top players remain the same in 2007
Following the trends from previous years, Nestlé Portugal SA and Masterfoods de Portugal Inc continue to be the main players in the market. Both companies increased their share in practically every category. Nestlé accounts for about 23% of market value sales, while Masterfoods holds a share of around 18% in 2006. These shares put considerable distance between the two companies and other market players. The sheer strength of Nestlé and Masterfoods make it very difficult for other companies to gain a significant foothold in this market, although private label products are becoming increasingly important.
Pet food and pet care products continues to be an expanding market
As social and economic conditions in Portugal continue to develop, pet owners show greater interest in providing their pets with healthier and more comfortable conditions. Consumers are showing greater interest in more refined products, even though they may be more expensive.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
New interest in household pets trigger growth in 2007
Supermarkets/hypermarkets maintains leadership in sales
Exposalão: the main event in 2006/07 for the pet food sector
Top players remain the same in 2007
Pet food and pet care products continues to be an expanding market
KEY TRENDS AND DEVELOPMENTS
Pets become an important feature in Portuguese households
Supermarkets/hypermarkets continues to be the main point of purchase
Greater care for pets
Two companies continue to dominate market
Massive growth of pet food and pet care products market
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
ANIVITE SA - PET FOOD AND PET CARE PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Anivite SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Anivite SA: Competitive Position 2007
AVIPAR LDA - PET FOOD AND PET CARE PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Avipar Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Avipar Lda: Competitive Position 2007
NUTRIMPOR – IMPORTAçãO E NUTRIçãO LDA - PET FOOD AND PET CARE PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Importação e Nutrição Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ORNI - EX PRODUTOS PARA ANIMAIS LDA - PET FOOD AND PET CARE PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Orni – Ex Produtos Para Animais Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Orni – Ex Produtos Para Animais Lda: Competitive Position 2007
DOG FOOD IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012