Pet Food And Pet Care Products in Romania
Euromonitor International's Pet Food And Pet Care Products in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 58 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Excellent growth fuelled by improved purchasing power
In 2006 the trend of the previous year continued with excellent performance of the market as a result of the improvement of consumer purchasing power. Consequently consumer interest increased towards non-essential goods like pet food and pet care products. Market growth was excellent although it remained unsophisticated, with dog and cat food maintaining supremacy on account of the more numerous dog and cat population compared to other pet population. Despite the diversification of pet food and the improved positioning of premium brands, pet owners continued to value economy and standard brands, stimulated by the development of large size packaging.
Changes in lifestyle altered attitude to pets
The main result of the increased purchasing power was the new attitude of owners regarding their pets, especially dogs and cats which had suffered from a lack of attention. The value of prepared food remained small within total food but increased its importance and was increasingly specialised in terms of age and consumer interest in their pets’ health and wellness. However, the performance of the market was dictated only by owners’ changing attitude in Bucharest and large cities while in the rural and small urban areas, cats and dogs continued to be kept mainly for protection and vermin control and unprepared food remained the basic feeding method.
The undisputed domination of multinationals continued
Multinationals retained undisputed supremacy, benefiting from first-entrant advantage and from their efforts to create and develop the market. The fact that pet food and pet care products represent a relatively new market favoured the presence of multinationals while Romanian producers remained far behind due to the novelty of the market and its small size. However, besides Mars and Nestlé which were the main players on the market, disputing the leadership, there is increasing interest from domestic producers to establish production facilities with the aim of gaining share as the market has excellent forecast period prospects.
Pet shops retained supremacy but large retailers gained important share
Pet shops represented the main channel and expanded constantly over the review period. At the same time, the strong expansion of hypermarkets in the last years of the review period brought the rapid development of distribution networks. Both pet shops and supermarkets/hypermarkets were the most popular among pet owners as they offered a wide range of products and had enough shelf space to store large size packaging to provide lower unit prices. Meanwhile, the expansion of such stores follows the concentration of higher incomes, which limited their expansion to the capital and large cities.
Good growth expected over the forecast period
The pet food and pet care products market is expected to continue the good performance of the review period due to the strong market potential which will lead to its excellent dynamics. The presence of Romania in EU is expected to contribute to the improvement of purchasing power and changes in lifestyle, with increasing perception of pets as companions rather than useful animals and thus reduce the gap between prepared and non-prepared pet food and stimulate consumption of pet care products.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Excellent growth fuelled by improved purchasing power
Changes in lifestyle altered attitude to pets
The undisputed domination of multinationals continued
Pet shops retained supremacy but large retailers gained important share
Good growth expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
Higher incomes support the change of attitude towards pets
Expansion of multinational retailers led to excellent performance
Pet population tracked the changes in household structure
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 10 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
NORDIC PETFOOD DISTRIBUTION SRL - PET FOOD AND PET CARE PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Nordic Petfood Distribution SRL: Key Facts
Summary 3 Nordic Petfood Distribution SRL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Nordic Petfood Distribution SRL: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Nordic Petfood Distribution SRL: Competitive Position 2006
PROFIPET COM SRL - PET FOOD AND PET CARE PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Profipet Com SRL: Key Facts
Summary 7 Profipet Com SRL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Profipet Com SRL: Competitive Position 2006
TOROX ROMANIA SRL - PET FOOD AND PET CARE PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Torox Romania SRL: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Torox Romania SRL: Competitive Position 2006
DOG FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 12 Dog Owning Households: % Analysis 2002/2007
Table 13 Dog Population 2002-2007
Table 14 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 15 Retail Sales of Dog Food by Type: Value 2002-2007
Table 16 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 17 Retail Sales of Premium Dog Food: Value 2002-2007
Table 18 Dog Food Company Shares 2002-2006
Table 19 Dog Food Brand Shares 2003-2006
Table 20 Dog Treats Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 22 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 23 Cat Owning Households: % Analysis 2002/2007
Table 24 Cat Population 2002-2007
Table 25 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 26 Retail Sales of Cat Food by Type: Value 2002-2007
Table 27 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 28 Retail Sales of Premium Cat Food: Value 2002-2007
Table 29 Cat Food Company Shares 2002-2006
Table 30 Cat Food Brand Shares 2003-2006
Table 31 Cat Treats Brand Shares 2003-2006
Table 32 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 33 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 34 Other Pet Population 2002-2007
SECTOR DATA
Table 35 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 36 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 39 Bird Food Brand Shares 2003-2006
Table 40 Fish Food Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 42 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 46 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 47 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 48 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012