Pet Food And Pet Care Products in Russia
Euromonitor International's Pet Food And Pet Care Products in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 58 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Economic development fuels consumption
Russia posted real GDP growth of 6.4% and real wage rises were in double figures showing consecutive years of economic development, spurring the Russian consumption boom and leading to the development of markets throughout the economy. Western styles of consumption are now within easy reach allowing the pet food and pet care market to show good growth across all sectors in value and volume terms. As the distribution network develops and supermarket consumption spreads, mid-priced and economy brands are experiencing rising demand and the numbers of pet owners relying on non-prepared food options for their pets is decreasing as they come to value the convenience and benefits of commoditised offerings. Value growth was spurred in particular by urban consumers buying into humanisation trends where pets have human characteristics attributed to them. These consumers are more inclined to spend higher amounts on premium end products that promise additional health benefits as their disposable incomes rise.
Rising disposable incomes fuel interest in premium products
Rising disposable incomes and more favourable economic conditions are having a knock-on effect in the consumer market. Whilst pet numbers are stabilising owing to increasing urbanisation and more hectic lifestyles making pet care more difficult, the pet food and pet care market is growing as consumers chose more sophisticated products to care for their animals, thus we see premium foods growing since they are considered to be of higher quality and to possess additional health benefits. Many Russians though remain keen to gain value for their money and convenience which has promoted similarly healthy growth in mid-priced and economy segments.
Leading players consolidate their positions
Multinationals Mars OOO and Nestlé Purina Petcare OOO remained the leading players in the pet food and pet care market regardless of additional competition from domestic manufacturers generally competing in mid-priced and economy segments. Although many of these domestic players made moves to modernise their production facilities, improve their distribution networks and increase activity to promote awareness of their products, the multinationals often sit at the forefront of innovation, have considerably greater financial backing to ensure distribution, as well as advertising and promotion, allowing them to hold onto their market shares and maintain their appeal to customers. This makes it increasingly difficult for domestic manufacturers to enter the scene.
Supermarkets extend their clutch over consumers
Changes of the face of Russian retail are gathering momentum as supermarkets extend their reach and increase their presence as goods distributors in Russia. Foreign businesses are also increasingly setting their sights on Russia's emerging consumer movement and are expected to make serious moves soon. Supermarkets are getting larger and granting more shelf space to brands and encouraging further diversification of products, as well as increasingly bringing private label products to the market. This is causing increased competition, which is having a moderating effect on prices and in turn allowing more consumers access to higher quality products.
The future of pet food
The pet food and pet care market is expected to show good growth over the forecast period. It is anticipated that a greater trend towards polarisation will emerge in the Russian market as more regional consumers come to appreciate the convenience and additional benefits of commoditised offerings in comparison to non-prepared options turning to economy products and urban consumers with rising incomes fuelling growth of premium end products. This will bring about considerable pressure on mid-priced options. Multinational companies are expected to retain their dominance across most sectors, given stronger financial backing to ensure new product development and range extensions; advertising and regular discounts for consumers. Rising competition with the development of the supermarket retail scene and the increased penetration of private label products will cause many manufacturers to make moves to ensure sales through added-value innovation; diversification; convenience and product performance. The calm forecast for this market relies considerably on economic stability being maintained since this has created the conditions under which consumerism has flourished. The extent to which Russia's economy relies on the export of natural resources means a potentially significant destabilising factor could prove to be the fluctuating cost of oil.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic development fuels consumption
Rising disposable incomes fuel interest in premium products
Leading players consolidate their positions
Supermarkets extend their clutch over consumers
The future of pet food
KEY TRENDS AND DEVELOPMENTS
Premiumisation trend drives value growth
The effects of urbanisation on the pet food and pet care market
Multinationals dominate the market
Chained players make gains in pet food and pet care products distribution
Anthropomorphisation
Future Impact
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - RUSSIA
ALLER PETFOOD OOO - PET FOOD AND PET CARE PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aller Petfood OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Aller Petfood OOO: Competitive Position 2007
AMMA OOO - PET FOOD AND PET CARE PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Amma OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
BENTONIT SIC LTD - PET FOOD AND PET CARE PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bentonit SIC Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
RARITET OOO - PET FOOD AND PET CARE PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Raritet OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ROYAL CANIN SA - PET FOOD AND PET CARE PRODUCTS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Royal Canin SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Royal Canin SA: Competitive Position 2007
DOG FOOD IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2003-2008
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Bird Food Brand Shares 2004-2007
Table 42 Fish Food Brand Shares 2004-2007
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2003-2008
Table 48 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 49 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013