Pet Food And Pet Care Products in Saudi Arabia
Euromonitor International's Pet Food And Pet Care Products in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 61 | Publication date: Sep 2009
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Executive summary
Value sales peak in 2008 due to rising unit prices
Current value sales of Saudi Arabian pet food and pet care products recorded strong performance in 2008 and 2009, which was mainly down to inflation pushing retail prices higher. Despite this, demand remained strong across all categories, particularly cat food, with volume sales registering almost the same growth rate of that achieved over the review period. Better company activities illustrated by television advertising supporting the leading pet food brand Whiskas, in-store promotions on multipacks, new product launches and improved distribution through a larger number of outlets all contributed to the enhanced performance.
Ban by religious police on selling cats and dogs as pets fails to materialise
The Saudi Arabian religious police's ban on selling cats and dogs as pets issued in June 2008 failed to materialise and had no impact on sales of cat and dog food in 2009. Pet shops in major cities of the Kingdom including Riyadh and Jeddah declared that the ban was not fully implemented allowing most pet shops to continue selling cats and dogs.
Mars Inc leads sales and achieves further gains despite increase in competition
Despite the strong presence of multinationals, the market remained concentrated, characterised by the strong lead by Mars Inc (the global brand owner of Uncle Ben's of Australia and Master Foods). The company outperformed with its Whiskas brand, the only pet food brand to be advertised on television, and other famous brands like Pedigree and Trill. The degree of competition, however, continued to rise with increased threats posed by major competitors including Nestlé Purina PetCare Co, Heinz Pet Food, Hartz Mountain Corp and Meow Mix Co. Local production remained insignificant, represented by a limited number of companies that are mainly present within bird food.
Pet shops outperforms the leading distribution channel, supermarkets/hypermarkets
Development in distribution patterns was illustrated by the rapid expansion of pet shops and hypermarkets in addition to the widening variety of products offered through these outlets. This was one of the main contributors to the promising performance and further advancement in per capita demand for prepared pet food products. In 2008, pet shops was able to outperform the leading distribution channel, supermarkets/hypermarkets, in terms of share growth. Pet shops focus mainly on offering a larger range of premium brands and offer better customer service and consultation.
Forecast period to post lower albeit strong constant value growth
Despite the ongoing economic slowdown worldwide, the forecast period is projected to see constant value sales of pet food and pet care products sustain its healthy growthdue to the rising level of competition among multinationals present in this market. Socio and macro economic factors will also remain very favourable to this market. Cat food, the largest and most established category in pet food and pet care products, is projected to continue to drive sales and shape the overall performance of the market.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SAUDI ARABIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Value sales peak in 2008 due to rising unit prices
Ban by religious police on selling cats and dogs as pets fails to materialise
Mars Inc leads sales and achieves further gains despite increase in competition
Pet shops outperforms the leading distribution channel, supermarkets/hypermarkets
Forecast period to post lower albeit strong constant value growth
KEY TRENDS AND DEVELOPMENTS
Saudi Arabia suffers minimal effect of the global financial crisis in 2008
Saudi Arabia's religious police announce ban on selling cats and dogs as pets
2008 sees unit prices increase by more than 10% across all categories
Multinationals remain dominant while market fragmentation and competition grow
Rising number of pet shops and hypermarkets favours market overall
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SAUDI ARABIA
ARABIAN FOOD SUPPLIES CO LTD - PET FOOD AND PET CARE PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arabian Food Supplies Co Ltd: Key Facts
Summary 3 Arabian Food Supplies Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ISMAIL ALI ABU DAWOOD EST - PET FOOD AND PET CARE PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Ismail Ali Abudawood Trading Co: Key Facts
Summary 5 Ismail Ali Abudawood Trading Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
LIFE & NATURE CO - PET FOOD AND PET CARE PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Life & Nature Company: Key Facts
Summary 7 Life & Nature Company: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ORIENT PROVISION & TRADING CO LTD - PET FOOD AND PET CARE PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Orient Provision & Trading Co Ltd: Key Facts
Summary 9 Orient Provision & Trading Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
DOG FOOD IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Bird Food Brand Shares 2005-2008
Table 43 Fish Food Brand Shares 2005-2008
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2004-2009
Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014