Pet Food And Pet Care Products in Saudi Arabia
Euromonitor International's Pet Food And Pet Care Products in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Sales peak following the first television advertisement for a pet food brand in the Saudi market
Saudi pet food and pet care products entered a new era in 2007 following the launch of the first television advertisement for a pet food and pet care brand. The advertisement was from Uncle Ben’s of Australia for its leading pet food brand Whiskas. As a consequence, sales of cat food increased sharply in 2007, boosting sales of the market as a whole. Growth in 2007 was also aided by other factors including rising per capita income for most Saudi Arabians, increasing pet ownership (mainly of cats, fish and birds but also, to a lesser extent, small mammals/reptiles) and improvements in distribution through pet shops and supermarkets/hypermarkets.
Despite this impressive performance, as well as that of the review period as a whole, the Saudi market for pet food and pet care products remains relatively immature and small in size. The proportion of households owning a pet remains marginal. There are also religious barriers by which dogs, for example, are considered “unclean” according to Muslim tradition. The absence of local production and the lack of promotional and advertising campaigns, at least until 2006/2007, have also had a negative effect on the market in general.
Multinationals dominate sales due to absence of local producers
Despite the many newcomers in the market, it is still largely dominated by multinational companies such as Uncle Ben’s of Australia, Nestlé Purina PetCare Co, Master Foods and Heinz Pet Food. Uncle Ben’s of Australia continued to lead the market in 2007 and was the best performer in terms of share growth over the review period, while Nestlé Purina PetCare Co was the main loser. Competition is very limited, although gradually increasing, and is concentrated mainly on the range of options available from manufacturers and their distribution networks. On the other hand, local production failed to materialise in this market over the review period because of the small size of pet food and pet care products overall, which made local investment economically unfeasible.
Rising competition between supermarkets/hypermarkets and pet shops
2007 saw the level of competition between supermarkets/hypermarkets and pet shops increase dramatically. Supermarkets/hypermarkets, which dramatically increased in number during the latter years of the review period, was able to maintain its position as the leading distribution channel, up gradually over the review period. These outlets are increasingly dedicating larger spaces to pet food and pet care products. On the other hand, pet shops, which also continued to increase in number thanks to the expansion plans of companies with chained outlets like Life & Nature, Beautiful Garden and Pet Oasis, continued to outperform all other channels in terms of share growth by bringing several new companies to the market through importing wide ranges of new products, especially premium brands of dog and cat food as well as pet care products.
Forecast period to bring lower but still strong value growth
Over the forecast period Saudi Arabian pet food and pet care products is predicted to be driven by the same factors as over the review period. However, constant value growth is expected to be lower than that of the review period, when the market witnessed the introduction of many new products and the emergence of new categories like healthcare, dietary supplements and small mammal/reptile food. Value growth of cat food, the largest and most established sector in pet food and pet care products, is also likely to slow down as the sector approaches maturity.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SAUDI ARABIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales peak following the first television advertisement for a pet food brand in the Saudi market
Multinationals dominate sales due to absence of local producers
Rising competition between supermarkets/hypermarkets and pet shops
Forecast period to bring lower but still strong value growth
KEY TRENDS AND DEVELOPMENTS
Better advertising and promotions boost sales in 2007
Demographic and religious factors shape the pattern of pet ownership
Sales continue to benefit from strong economy and rising per capita income
Multinationals still dominant despite the entry of many newcomers
Pet shops outperforms supermarkets/hypermarkets through direct importing of pet food and pet care products
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SAUDI ARABIA
ARABIAN FOOD SUPPLIES CO LTD - PET FOOD AND PET CARE PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arabian Food Supplies Co Ltd: Key Facts
Summary 3 Arabian Food Supplies Co Ltd: Operational Indicators (year ended on December 31)
COMPANY BACKGROUND
COMPETITIVE POSITIONING
LIFE & NATURE CO - PET FOOD AND PET CARE PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Life & Nature Company: Key Facts
Summary 5 Life & Nature Company: Operational Indicators (year ended on December 31)
COMPANY BACKGROUND
COMPETITIVE POSITIONING
UNITED TRADING CORP - PET FOOD AND PET CARE PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 United Trading Corp: Key Facts
Summary 7 United Trading Corp: Operational Indicators (year ended on December 31)
COMPANY BACKGROUND
COMPETITIVE POSITIONING
DOG FOOD IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012