Pet Food And Pet Care Products in Saudi Arabia
Euromonitor International's Pet Food And Pet Care Products in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
First television advertisement for a pet food brand boosts sales
The Saudi Arabian market for pet food and pet care products is developing rapidly year-on-year. A major sign of this development was demonstrated in 2007 following the launch of the first television advertisement for a pet food and pet care brand – Whiskas Singles. The advert increased consumer awareness of the benefits of prepared cat food and improved the penetration of these products among a greater numbers of consumers. As a consequence, sales of cat food increased sharply in 2007 and 2008, boosting growth of the market as a whole.
Multinationals monopolise sales in the absence of local producers
The competitive environment is somewhat fragmented in the country, with multinationals such as Uncle Ben’s of Australia, Nestlé Purina PetCare Co, Master Foods and HJ Heinz Pet Food dominating sales. Uncle Ben’s of Australia continued to lead the market in 2007 with the strongest growth in share terms over the review period, while Nestlé Purina PetCare Co was the main loser. Competition is limited, although gradually increasing, and is concentrated mainly on the few options available from manufacturers and their distributors. On the other hand, local production failed to materialise over the review period because of the small size of the pet food and pet care products market, making local investment economically unviable.
Market benefits from competition between hypermarkets and pet shops
2007/2008 saw competition between supermarkets/hypermarkets and pet shops increase significantly. Supermarkets/hypermarkets, which dramatically increased in number during the latter years of the review period, were able to maintain their position as the leading distribution channel. These outlets are increasingly dedicating more shelf space to pet food and pet care products and retailers like Carrefour have started to invest in private label. On the other hand, pet shops, which also continued to increase in number thanks to the expansion plans of companies with chained outlets like Life & Nature, Beautiful Garden and Pet Oasis, continued to outperform all other channels in terms of share growth.
Forecast period to post strong value growth
Over the forecast period, sales of pet food and pet care products in Saudi Arabia are predicted to be driven by the same factors as over the review period. These include rising disposable income, increased levels of competition among multinationals, new product launches and further improvements in the distribution network. Constant value growth is expected to show the same dynamism recorded over the review period. Value growth of cat food, the largest and most established category in pet food and pet care products, is projected to continue driving sales, while niches like healthcare and dietary supplements will continue growing due to their novelty.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SAUDI ARABIA : MARKET INSIGHT
EXECUTIVE SUMMARY
First television advertisement for a pet food brand boosts sales
Multinationals monopolise sales in the absence of local producers
Market benefits from competition between hypermarkets and pet shops
Forecast period to post strong value growth
KEY TRENDS AND DEVELOPMENTS
2007 saw the advent of the first TV advert for a pet food brand in this market
Sociodemographic and religious factors shape the pattern of pet ownership
Rising income coupled with improved living standards led to stronger demand
Multinationals continue to dominate sales
Increasing competition between pet shops and supermarkets fuels growth
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SAUDI ARABIA
ARABIAN FOOD SUPPLIES CO LTD - PET FOOD AND PET CARE PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arabian Food Supplies Co Ltd: Key Facts
Summary 3 Arabian Food Supplies Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ISMAIL ALI ABU DAWOOD EST - PET FOOD AND PET CARE PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Ismail Ali Abudawood Trading Co: Key Facts
Summary 5 Ismail Ali Abudawood Trading Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
LIFE & NATURE CO - PET FOOD AND PET CARE PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Life & Nature Company: Key Facts
Summary 7 Life & Nature Company: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ORIENT PROVISION & TRADING CO LTD - PET FOOD AND PET CARE PRODUCTS - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Orient Provision & Trading Co Ltd: Key Facts
Summary 9 Orient Provision & Trading Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
DOG FOOD IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013