Pet Food And Pet Care Products in Singapore
Euromonitor International's Pet Food And Pet Care Products in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 57 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Pet Food and Pet Care Products Enjoyed Steady Performance
In 2008, pet food and pet care products saw some excitement products as there was a rise in the sales of hamsters due to the Year of the Rat. Initiatives undertaken by manufacturers such as Qian Hu Corp Ltd to encourage fish rearing as a hobby amongst the young children further spurred the development of pet food and pet care products in 2008. Trading up to holistic products or premium brands became more evident in 2008 as consumers viewed their pets dearly and were willing to splurge on better-quality products to ensure their wellbeing.
Humanisation of Pets Brought Vibrancy
With consumers becoming more career minded and marrying late, pets have become important soul mates for many of them. Consumers who treat pets as dear to them were more willing to spend on premium products to pamper these pets. Increasingly health-conscious consumers transferred the same thoughts to their pets, increasingly purchasing organic or natural products for their beloved pets to ensure that they are enjoying the best nutritional intake at all times. Optional products such as dog treats and other pet care products all benefited during 2008 as consumers used them to pamper or reward their pets in 2008.
Multinationals Dominate With Established Presence
Mars Foods Inc and Nestlé Singapore Pte Ltd were two key players in pet food, particularly with their strong presence in mass channels such as supermarkets/hypermarkets. Premium players such as Hill's Pet Nutrition Inc were also not neglected as they attracted consumers with their well-encompassed product ranges that boasted of top-notch quality ingredients and formulas. At the same time, key domestic manufacturer Qian Hu Corp Ltd continued to extend its presence in pet food and pet care products with its strong foothold in fish food and pet care products. Moves to expand its range of dog and cat food during 2008 posed further challenges for the established multinational mid-priced brands.
Pet Shops and Pet Superstores Remained Dominant
Following the second pet superstore opened in Vivocity at the end of 2006, pet food and pet care products players enjoyed more choices in terms of retail channels. Pet superstores sustained its popularity among consumers in 2008 through offering one-stop shopping convenience for consumers facing increasingly hectic lifestyles. These outlets' efforts to bring exclusive brands from abroad to expand the variety of brand offerings added to their popularity amongst consumers. The trend towards consumers trading up to premium brands and holistic products also helped pet shops sustain the competition of supermarkets/hypermarkets, which still concentrates in distribution of mid-priced brands.
Pet Superstores Gained More Prominence
Following the second pet superstore opened in Vivocity at the end of 2006, pet food and pet care products players enjoyed more choices in terms of retail channels. Pet superstores gained more prominence in 2008 through offering one-stop shopping convenience for consumers facing increasingly hectic lifestyles. These outlets' efforts to bring exclusive brands from abroad to expand the variety of brand offerings added to their popularity amongst consumers. The trend towards consumers trading up to premium brands and holistic products also helped pet shops sustain the competition of supermarkets/hypermarkets, which still concentrates in distribution of mid-priced brands.
Optimism Expected for Forecast Period
Dog and cat food expects steady performance over the forecast period, with consumers focusing on holistic and premium products. On the other hand, the spike in sales of hamsters during 2008 is expected to slow down over the forecast period to return to the steady growth pace over the review period. Initiatives to encourage fish rearing are also expected to take greater effect in the forecast period, with consumers favouring fish as pets due to their easy maintenance. However, the outbreak of bird flu is likely to still dampen the performance of overall pet food and pet care products, as various countries are still expected to spend huge efforts in controlling the situation. Pet ownership responsibility is also likely to be a key focus for the government in the forecast period, with impulse buying of pets and the enlarging numbers of stray animals continuing to be a worry.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Pet Food and Pet Care Products Enjoyed Steady Performance
Humanisation of Pets Brought Vibrancy
Multinationals Dominate With Established Presence
Pet Shops and Pet Superstores Remained Dominant
Pet Superstores Gained More Prominence
Optimism Expected for Forecast Period
KEY TRENDS AND DEVELOPMENTS
Health-conscious Consumers Boost Holistic Products
Pet Ownership Responsibility Remains a Key Focus
New Ways for Pampering Pets Have Surfaced
Pet Shops Faces More Challenges
Premiumisation Develops Along With Increased Affluence of Consumers
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
DHKS PET SUPPLIES PTE LTD - PET FOOD AND PET CARE PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 DHKS Pet Supplies Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
EAGLE TERRITORIAL AGENCY (S) PTE LTD - PET FOOD AND PET CARE PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Eagle Territorial Agency (S) Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PET LOVERS CENTRE PTE LTD - PET FOOD AND PET CARE PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Pet Lovers Centre Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
QIAN HU CORP LTD - PET FOOD AND PET CARE PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Qian Hu Corp Ltd: Key Facts
Summary 6 Qian Hu Corp Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Qian Hu Corp Ltd: Competitive Position 2007
DOG FOOD IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2003-2008
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Bird Food Brand Shares 2004-2007
Table 42 Fish Food Brand Shares 2004-2007
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2003-2008
Table 48 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 49 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013