Pet Food And Pet Care Products in Singapore
Euromonitor International's Pet Food And Pet Care Products in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 58 | Publication date: Aug 2009
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Executive summary
Market maintains its positive course despite the global economic downturn
Singapore’s pet food and pet care products market continued to perform strongly in 2009 despite the global economic crisis. Amidst rising awareness of the important role that diet plays in keeping pets healthy and happy, doting owners continued to trade up to higher quality and premium food products. However, growth in dog and cat food volume and current value sales was not significantly better than in 2008, reflecting a growing reluctance among some consumers to take on the relatively high cost of owing such pets in tough economic conditions. Products such as cat litter were also affected as consumers reduced the amount spent on them. On the other hand, as more consumers took up small mammals such as hamsters in 2009, growth of small mammal/reptile food and other pet care products managed to sustain the growth of pet food and pet care products,
Owners continue to trade up to premium dog and cat food brands
Many people in Singapore treat their pets as members of the family, and as a result they are willing to spend higher amounts on pet food and pet care products to enhance their well-being. This helped to sustain growth in current value sales in 2009 despite the economic downturn. This ‘pet humanisation’ trend was particularly influential in dog and cat food, where higher quality and premium products with functional health benefits continued to be well received by consumers. Interestingly, as the ageing of Singapore’s human population has raised awareness of the importance of glucosamine for joint care, consumers are increasingly opting for brands that contain similar ingredients when buying food for their cats and dogs.
Multinationals continue to lead pet food and pet care products
Multinationals such as Mars Foods Inc and Nestlé Singapore Pte Ltd continued to lead Singapore’s pet food and pet care products market in 2009. Multinationals were strongest in dog and cat food, with established global brands like Cesar, Pedigree, Whiskas, Alpo, Fancy Feast and Friskies being widely distributed in supermarkets/hypermarkets and pet shops outlets. Towards the end of the review period, multinational players such as Hill’s Pet Nutrition Inc and the Iams Co continued to make gains as owners traded up to premium dog and cat food brands in order to keep their pets happy and healthy. Qian Hu Corp Ltd was the highest ranked domestic company in 2008, thanks largely to its strength in fish food and pet care products.
Pet shops remains the leading distribution channel in 2009
Thanks to the wide variety of products available in the channel, pet shops continued to dominate retail distribution of pet food and pet care products in Singapore in 2009. Many pet shops outlets also offered additional services such as pet grooming and home delivery. Supermarkets/hypermarkets ranked second, mainly due to the broad assortment of dog and cat food products on offer at competitive prices in this channel. Pet superstores outlets continued to gain popularity in 2009, offering a one-stop shopping and pet grooming solution for busy owners.
Economic improvements will help to sustain positive market development
The opening of new casino-based holiday resorts, known locally as Integrated Resorts, should give Singapore’s economy a boost over the first half of the forecast period. This will help to increase disposable income levels and support growth in pet ownership, particularly among single consumers who will turn to cats or dogs for companionship. As more jobs are created in Singapore, it is also likely that many families will buy pets to keep their children company while both parents are working outside the home. All of this should help to sustain the positive development of the pet food and pet care products market, as will rising demand for higher quality and premium products that can enhance the well-being of pets.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Market maintains its positive course despite the global economic downturn
Owners continue to trade up to premium dog and cat food brands
Multinationals continue to lead pet food and pet care products
Pet shops remains the leading distribution channel in 2009
Economic improvements will help to sustain positive market development
KEY TRENDS AND DEVELOPMENTS
Pet owners become more price sensitive as global economic crisis unfolds
Trend towards ‘pet humanisation’ drives demand for premium products
Busier lifestyles drive demand for convenience among Singapore’s pet owners
Pet shops continue to dominate pet food and pet care products distribution
Growing focus on animal welfare in Singapore
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
LINK 2 LINK ASIA PACIFIC PTE LTD - PET FOOD AND PET CARE PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Link 2 Link Asia Pacific Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
PET LOVERS CENTRE PTE LTD - PET FOOD AND PET CARE PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Pet Lovers Centre Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
PETS' STATION HOLDING PTE LTD - PET FOOD AND PET CARE PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Pets’ Station Holding Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
QIAN HU CORP LTD - PET FOOD AND PET CARE PRODUCTS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Qian Hu Corp Ltd: Key Facts
Summary 6 Qian Hu Corp Ltd: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
Summary 7 Qian Hu Corp Ltd: Competitive Position 2008
DOG FOOD IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2004-2009
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2004-2009
Table 38 Sales of Other Pet Food by Type: Value 2004-2009
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 40 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 41 Bird Food Brand Shares 2005-2008
Table 42 Fish Food Brand Shares 2005-2008
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 44 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2004-2009
Table 48 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 49 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 50 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014