Pet Food And Pet Care Products in Slovakia
Euromonitor International's Pet Food And Pet Care Products in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 67 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Review period sees strong growth
Pet food and pet care products grew strongly throughout the review period, with an average current value growth of 10%. The main growth driver was the increasing purchasing power of consumers due to high economic growth of the country, which changed habits and attitudes towards pets and their nutrition; it also increased the prevalence of specialised pet shops across the country. The strongest growing segments during this period were cat food and dog and cat treats.
Dog and cat food drives market growth
Dog and cat food achieved strong growth in 2008, with value growth of 11%. This was due to changing consumer habits. Consumers started to care more about the health and nutritional qualities of the food they gave their dogs and cats. They also actively began to search for additional product features, such as vitamins and other health-related functions. Consequently, they purchased more specific pet food products and switched to premium brands or mid-priced brands from the economic brands portfolio.
Two major players lead pet food and pet care products in Slovakia
Pet food and pet care products in Slovakia is strongly concentrated, led by two major international players: Masterfoods Slovakia and Nestlé Slovensko sro. They are followed by four companies with smaller shares and then many companies with a value share of less than 3%. The two leaders dominate the mid-priced segment and are capitalising on the mass retailer networks, such as supermarkets/hypermarkets. Among pet care products, Slovak manufacturer Tatrapet Liptovsky Mikulas plays an important role.
Pet shops and supermarkets/hypermarkets control the market
Supermarkets/hypermarkets accounts for nearly the same amount of value sales as specialised pet shops. Together with veterinary clinics, pet shops accounts for the majority of pet food and pet care products value sales. Supermarkets/hypermarkets focus on economy and mid-priced products, while pet shops offer more specialised products, together with high-end products. Veterinary clinics sell specialised goods, together with high-end and medicinal products.
Growth will continue
Overall forecast value growth will continue at a similar pace to that posted over the review period. Pet food and pet care products will keep its strong growth dynamics, with annual growth rates between 4 and 10%, with stronger growth at the beginning of the forecast period. The strongest contribution to this growth will be cat food and cat treats.
The impetus of the booming economy and increased consumer purchasing power will be weakening as a driving growth force in pet food and pet care products. The expansion of mass retailers into smaller cities will be the growth supporting factor for the beginning of the forecast period, after which the market will become saturated.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SLOVAKIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Review period sees strong growth
Dog and cat food drives market growth
Two major players lead pet food and pet care products in Slovakia
Pet shops and supermarkets/hypermarkets control the market
Growth will continue
KEY TRENDS AND DEVELOPMENTS
Economic growth drives growth in pet food and pet care products
Number of dogs on the rise, with other pets slowly declining
Humanisation of pets
Pet shops gains popularity
The price of food rises
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SLOVAKIA
AKVARIUM KOBOLKA SRO - PET FOOD AND PET CARE PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Akvarium Kobolka sro: Key Facts
Summary 3 Akvarium Kobolka sro: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 4 Akvarium Kobolka sro: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Akvarium Kobolka sro: Competitive Position 2007
FERPLAST SLOVAKIA SRO - PET FOOD AND PET CARE PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Ferplast Slovakia sro: Key Facts
Summary 7 Ferplast Slovakia sro: Operational Indicators 2006-2007
COMPANY BACKGROUND
PRODUCTION
Summary 8 Ferplast Slovakia sro: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Ferplast Slovakia sro: Competitive Position 2007
TATRAPET LIPTOVSKY MIKULAS - PET FOOD AND PET CARE PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Tatrapet Liptovsky Mikulas: Key Facts
Summary 11 Tatrapet Liptovsky Mikulas: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 12 Tatrapet Liptovsky Mikulas: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Tatrapet Liptovsky Mikulas: Competitive Position 2007
ZOOJOMIS - PET FOOD AND PET CARE PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Zoojomis: Key Facts
Summary 15 Zoojomis: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Zoojomis: Competitive Position 2007
DOG FOOD IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013