Pet Food And Pet Care Products in Slovakia
Euromonitor International's Pet Food And Pet Care Products in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Higher interest in prepared pet food
Slovak consumers became increasingly interested in prepared pet food over the review period. The historical fact was that few pet owners spent money on pet food prior to the review period. Pets were typically fed with kitchen leftovers or food intended for human consumption. As pet food manufacturers raised their profiles and educated consumers on the importance of feeding animal-specific food, the number of pet owners buying pet food increases constantly. In 2007, the interest in dry dog food is far higher than in previous years, but there is still much growth potential. Wet dog food is yet to become as popular, probably because of the lack of information on the importance of giving dogs wet food.
Sales are driven by multinational manufacturers
The Slovak pet food and pet care products market is mostly saturated by multinational manufacturers. This is due to their financial power allowing them to invest in various innovations and moreover, to advertise. The small number of domestic manufacturers, even though some of them lead in particular sectors, cannot afford television adverts or to promote their brands via mass media. Multinationals can afford more than that; they offer different free gifts or samples, and run promotions in magazines. The most significant and popular brands are from Masterfoods and Nestlé. The Pedigree, Whiskas and Chappi brands are amongst the best known in dog and cat food.
Owning a pet is fashionable
Even though the number of dogs and cats has been growing annually, fish, reptiles/small mammals and birds are not as popular anymore. It is quite difficult to find out the real number of these pets in Slovak households as there is no legal requirement to register them. However, the number significantly decreased over the review period, as trends come and go. Owning fish or small mammals /reptiles is popular among teenagers, which usually set the trend according to TV shows, media, or celebrities owning any of these particular pets. Slovakia experienced several trends of owning rabbits, snakes, or ferrets (in 2005). The trend in 2007 is for owning Chihuahuas, which makes owning a dog even more popular than it already was.
Distribution centred mostly in pet shops
The main sales of pet food and pet care products were generated by pet shops over the review period. This remained the case in 2007. However, the split among pet shops, supermarkets/hypermarkets and others became more significant. The driving factor behind sales is the value, as economy pet food is mostly sold through and very popular in supermarkets/hypermarkets, while pet shops became more concerned with mid-priced, premium and super-premium brands, rather than economy. Veterinary clinics mostly offer higher quality food, even though they usually sell economy brands as well. Another fact in the country is that there is a lack of pet superstores, with only registered in Bratislava, which is obviously too small to cater for the whole country.
Other pet care products on the continuous rise
With the western lifestyle entering the Slovak market in general, pet foods and pet care products were not exempt from experiencing changes towards the west. While in the past, owning a dog was a matter of security and cats were meant to catch mice, modern trends have changed significantly. Dogs and cats are taken better care of and they are usually considered more as family members, than household animals. They are given higher quality foods and healthcare or dietary supplements. There are even a few shops now that sell pet clothing and accessories. This is still quite a novelty in Slovakia and is considered very unusual or abnormal. However, the trend is likely to continue and is expected to see significant growth over the forecast period.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SLOVAKIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Higher interest in prepared pet food
Sales are driven by multinational manufacturers
Owning a pet is fashionable
Distribution centred mostly in pet shops
Other pet care products on the continuous rise
KEY TRENDS AND DEVELOPMENTS
More dogs in rural areas
Pet ownership is highly influenced by fashion
Pet services emerge in Slovakia
Pet shops loses out to supermarkets/hypermarkets
Multinationals lead the market
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
APPENDIX
Summary 1 Research Sources
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - SLOVAKIA
AKVARIUM KOBOLKA SRO - PET FOOD AND PET CARE PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Akvarium Kobolka sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 4 Akvarium Kobolka sro: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Akvarium Kobolka sro: Competitive Position 2006
KSK BONO SRO - PET FOOD AND PET CARE PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 KSK Bono sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 KSK Bono sro: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 KSK Bono sro: Competitive Position 2006
NESTLé SLOVENSKO SRO - PET FOOD AND PET CARE PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nestlé Slovensko sro: Key Facts
Summary 10 Nestlé Slovensko sro: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Nestlé Slovensko sro: Competitive Position 2006
TATRAPET LIPTOVSKY MIKULAS - PET FOOD AND PET CARE PRODUCTS - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Tatrapet Liptovsky Mikulas: Key Facts
Summary 13 Tatrapet Liptovsky Mikulas: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Tatrapet Liptovsky Mikulas: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Tatrapet Liptovsky Mikulas: Competitive Position 2006
DOG FOOD IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012