Pet Food And Pet Care Products in South Africa
Euromonitor International's Pet Food And Pet Care Products in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 61 | Publication date: Nov 2009
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Executive summary
Consistent volume growth within pet food industry
The pet foods and pet care volume growth achieved in 2009 was slightly higher than the CAGR documented over the review period. This is impressive considering other industries in South Africa are experiencing a decline in growth due to tougher economic conditions attributed to increasing costs within raw materials, inflation, distribution costs and unfavourable exchange rates. It seems that volume sales of pet food are not impacted overall as consumers downgrade and move towards cheaper substitute products while still buying similar quantities.
Life stage products increasing
The trend towards life stage products is increasing. The majority of mid priced and premium dog and cat food brands have now established life stage related variants within their product range which are specifically formulated for puppies, adult or senior animals. The life stage product trend has also infiltrated previous generic type categories, ie pet healthcare and dietary supplements. Bob Martin (Martin & Martin Pty Ltd) launched a healthcare range late in 2008 specially formulated for puppies and kittens, specifically a dewormer, shampoo, tick and flea spot treatment and dietary supplements.
Category split between multinationals and domestic manufacturers
Multinationals (Mars Africa and Nestlé Purina Pty Ltd) lead the market within dog and cat food while domestic companies (Martin & Martin Pty Ltd and Marltons Pet & Products) are prominent within other pet foods and pet care products. Similar percentage price increases have been observed across all platforms. The majority of products are either imported or use imported raw materials in the manufacturing process. All products are affected by increased distribution costs resulting from petrol price increases.
Distribution according to price platforms
Pet Superstores are not currently present within South Africa. Mid priced and economy products are usually sold through grocery chains while premium products are distributed by individual owned pet shops, vet shops and veterinary clinics. Vet shops differ from pet shops in that they are usually owned by veterinarians and approved by the veterinary council, and can therefore sell pharmaceutical healthcare products. However pets cannot be sold within vet shops. The veterinary clinics distribution channel is differentiated from grocery retailers in its level of expertise and the speciality of its products.
Convenience, multipurpose and natural products poised to drive growth
Volume growth is expected to increase towards the end of the forecast period driven mostly by convenience and multipurpose type products. Dog mixers and treats recorded the highest volume growth within the category. Convenient pouch packaging within wet foods have driven growth within the category and it is assumed that innovation will continue to increase competitive advantage. The increasing health and wellness trend and move towards natural ingredients are likely to spill over towards the pet food industry as concerns arise in regards to contamination and quality of ingredients.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consistent volume growth within pet food industry
Life stage products increasing
Category split between multinationals and domestic manufacturers
Distribution according to price platforms
Convenience, multipurpose and natural products poised to drive growth
KEY TRENDS AND DEVELOPMENTS
Economic issues have a negative impact
Pet population expected to decline
Increasing premiumisation within grocery retailers
Move towards natural pet foods increasing
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH AFRICA
MARLTONS PETS & PRODUCTS - PET FOOD AND PET CARE PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Marltons Pets & Products: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Marltons Pet & Products: Competitive Position 2008
MARTIN & MARTIN (PTY) LTD - PET FOOD AND PET CARE PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Martin and Martin (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Martin & Martin (Pty) Ltd: Competitive Position 2008
NOLA SOUTH AFRICA (PTY) LTD - PET FOOD AND PET CARE PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Nola South Africa (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Nola South Africa (Pty) Ltd: Competitive Position 2008
PROMEAL (PTY) LTD - PET FOOD AND PET CARE PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Promeal (Pty) Ltd: Key Facts
Summary 9 Promeal (Pty) Ltd: Operational Indicators – Year end February
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Promeal (Pty) Ltd: Competitive Position 2008
DOG FOOD IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2004-2009
Table 15 Dog Population 2004-2009
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2004-2009
Table 18 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 19 Sales of Premium Dog Food: Value 2004-2009
Table 20 Dog Food Company Shares 2004-2008
Table 21 Dog Food Brand Shares 2005-2008
Table 22 Dog Treats Brand Shares 2005-2008
Table 23 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Cat Owning Households: % Analysis 2004-2009
Table 26 Cat Population 2004-2009
Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 28 Sales of Cat Food by Type: Value 2004-2009
Table 29 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 30 Sales of Premium Cat Food: Value 2004-2009
Table 31 Cat Food Company Shares 2004-2008
Table 32 Cat Food Brand Shares 2005-2008
Table 33 Cat Treats Brand Shares 2005-2008
Table 34 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2004-2009
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2004-2009
Table 38 Sales of Other Pet Food by Type: Value 2004-2009
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 40 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 41 Bird Food Brand Shares 2005-2008
Table 42 Fish Food Brand Shares 2005-2008
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 44 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2004-2009
Table 48 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 49 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 50 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014