Pet Food And Pet Care Products in South Africa
Euromonitor International's Pet Food And Pet Care Products in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 56 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Owners switching to dry pet food
An increase in consumer education as to the benefits of dry pet food helped to grow the overall pet food and pet care products market by 6% in current value terms in 2007. In dog food owners are increasingly trading up to premium dry dog food from either mid-priced wet or dry alternatives. In dry cat food, the increased marketing activity from the leading brands Whiskas and Friskies has resulted in a move by consumers towards these brands and away from, or in conjunction with, wet cat food.
Life-stage products help to segment the market
With the risk of pet food becoming increasingly commoditised, manufacturers of mid-priced and premium brands have seen the need to target niche markets through segmentation. Life-stage products, which appeal to pet owners’ needs to humanise pets, also allow manufacturers to provide value-added products at premium prices. A trend introduced into the veterinary channel has been continued into the grocery channel by the large multinationals, increasing the value contribution of premium food in dog and cat food from 25% in 2006 to 27% in 2007.
Nestlé Purina and Master Foods South Africa fight it out in grocery
Nestlé Purina has come back from its production difficulties in 2005 with an aggressive campaign in cat food, growing its share from 24% to 28%. Extensive promotions and in some cases price discounting of its Friskies brand has been matched by Master Foods’ Whiskas brand. The brand ‘war’ between these two players has actually helped to grow dry cat food within the grocery channel, in contrast to the decline experienced by dry dog food
Veterinary channel gathers momentum
The growth in veterinary clinic retailing over the last couple of years has begun to pay off for premium brands as affluent pet owners are seeking the advice of vets as to the best pet food for their animal. Many pet owners are also appreciating the long-term cost advantage of buying better-quality pet food, with potential savings on pet healthcare in the future. Premium veterinary brands continue to have no presence within the retail channel.
More pets but less food
Looking ahead to the forecast period, pet ownership in South Africa is expected to increase as more people can afford their own homes and consumers become more affluent. However, the trend will be towards smaller pets for new and existing pet owners, as the sizes of homes gets smaller and outdoor areas decrease in size. As a result the volume of pet food consumed will continue to grow but at a slower pace, posting a volume CAGR of 0.7% compared to the review period figure of 1.2%.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Owners switching to dry pet food
Life-stage products help to segment the market
Nestlé Purina and Master Foods South Africa fight it out in grocery
Veterinary channel gathers momentum
More pets but less food
KEY TRENDS AND DEVELOPMENTS
Increased education of pet owners
Pet food market starting to polarise
Private label increases its dominance
Veterinary channel gaining at the expense of grocery
Lifestage products gaining greater prominence
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH AFRICA
MARLTONS PETS & PRODUCTS - PET FOOD AND PET CARE PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Marltons Pets & Products: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Marltons Pets & Products: Competitive Position 2006
MARTIN & MARTIN (PTY) LTD - PET FOOD AND PET CARE PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Martin & Martin (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Martin & Martin (Pty) Ltd: Competitive Position 2006
NOLA SOUTH AFRICA (PTY) LTD - PET FOOD AND PET CARE PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Nola South Africa (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Nola South Africa (Pty) Ltd: Competitive Position 2006
DOG FOOD IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012