Pet Food And Pet Care Products in South Africa
Euromonitor International's Pet Food And Pet Care Products in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Switch to dry dog food tempered by need for palatability
While recent increasing consumer education has led to a switch to dry dog and cat food, 2007 saw a slight shift in consumer buying habits and a move to wet dog food. With improved technology and research and development, wet dog and cat food, particularly at the premium end of the market, is now able to match the nutritional benefits of dry products but also with the palatability and moistness. It is anticipated that the decline in the volume growth of wet dog food will be slower than previously expected. Cat food had not been as affected by the recent consumer education drive towards dry dog and cat food as cat owners have always had a tendency toward wet rather than dry cat food and this will only persist in the forecast period.
Launch of first dog mixer in South Africa
2007 saw the launch of the first dog mixer in South African pet food and pet care products. Pedigree Mixer from Mars Africa went on sale via grocery retailers in September 2007 at selected outlets with full distribution from March 2008. Given the need that pet owners have for palatability and moistness when feeding their dogs with dry food, the product is expected to perform extremely well and should stimulate competition between players.
Veterinary clinics continues to grow its sales
The veterinary clinics distribution channel continues to grow as pet owners seem undeterred by the rising cost of living in South Africa. The veterinary clinics channel comprises vet clinics, vet stores and pet shops that only sell imported specialist brands such as Eukanuba, Hill’s Science Diet, Iams and Royal Canin. These serve as one-stop shops and offer pet owners professional advice and consultation, a wide range of premium nutritional pet food products, prescription drugs and pet care products. By virtue of being owned by a veterinary and approved by the veterinary council, the veterinary clinics distribution channel is differentiated from grocery retailers in its level of expertise and the speciality of its products.
“Luxuries” set to grow but under threat
Overall, it is expected that dog and cat food will decline in volume terms in the forecast period. The decline stems from the reduction in consumption of dog food given the trend toward smaller breed sizes. Nonetheless, in value terms, a 22% increase will be registered in the same period. Premium wet dog food is expected to be the most buoyant category driving this growth. Dog and cat treats are forecast to perform especially well in the forecast period. While the South African pet owner has thus far been undeterred by the rising cost of living in terms of spending on premium products for their cats and dogs, it remains to be seen whether the unprecedented global economic climate characterised by high food prices, high fuel prices, a credit crunch and high inflation will affect their buying behaviour.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Switch to dry dog food tempered by need for palatability
Launch of first dog mixer in South Africa
Veterinary clinics continues to grow its sales
“Luxuries” set to grow but under threat
KEY TRENDS AND DEVELOPMENTS
Increasing premiumisation within grocery retailers
Humanisation of pets
Increased segmentation
Smaller pets more popular with South African pet owners
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH AFRICA
MARLTONS PETS & PRODUCTS - PET FOOD AND PET CARE PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Marltons Pets & Products: Key Facts
Summary 3 Marltons Pets & Products: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Marltons Pet & Products: Competitive Position 2007
MARTIN & MARTIN (PTY) LTD - PET FOOD AND PET CARE PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Martin & Martin (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Martin & Martin (Pty) Ltd: Competitive Position 2007
NOLA SOUTH AFRICA (PTY) LTD - PET FOOD AND PET CARE PRODUCTS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Nola South Africa (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Nola South Africa (Pty) Ltd: Competitive Position 2007
DOG FOOD IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013