Pet Food And Pet Care Products in South Korea
Euromonitor International's Pet Food And Pet Care Products in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Recovering economy leads to moderate value growth in 2007
Pet food and pet care products was negatively affected by poor economic performance in South Korea over late 2004 and 2005. However, over 2006 and 2007, the economic outlook improved so pet food and pet care products experienced moderate recovery in value growth. Owing to the more optimistic economic outlook the value growth of premium dog food and premium cat food also showed signs of recovery in 2007 as pet owners began to trade up. Players in pet food and pet care products have also indicated that “luxury” products for pets have been increasing in popularity in South Korea, as affluent pet owners become more willing to spend large amounts of money on their pets.
Demand for cat and dog food moves towards functional and specialised food
One of the reasons why products in premium cat and dog food have increased in popularity is that they are often more functional or more specialised products. For example premium dog and cat food brands Hill’s Science Diet and ANF offer functional and specialised food products. Each product has a different percentage of vitamins, minerals and protein and has the functionality to cater to cats and dogs with particular illnesses. The products can also prevent cats and dogs from illness and offer them balanced nutrition. As cat and dog owners become more concerned about the weight and health of their pets, these products have become more popular.
Internet becomes a popular distribution channel
Pet shops continued to be the most important retail channel in pet food and pet care products in 2007, as such outlets tend to be conveniently located in residential areas. In addition, pet shop owners focus on building ties with their customers, making recommendations and discussing pet-related issues with pet owners when they visit an outlet. This has helped to consolidate the leading value share of pet shops in the distribution of pet food and pet care products. However, the internet has also become a more prominent channel of distribution in South Korea and offers a wide variety of products at lower prices, often by 25% to 30%, than in other channels. With regard to products on the internet there are various imported products that are very attractive to pet owners who are concerned about the health of their pets and who wish to purchase “premium” products.
Demographic trends expected to lead to higher pet ownership
Pet ownership in South Korea is expected to increase further over the forecast period owing to favourable demographic trends such as an ageing population and an increasing number of single-person households and households that have two incomes but no children. These types of consumers are all expected to have few dependents and high disposable incomes and are thus expected to desire pets for companionship. Furthermore, they are expected to treat their pets as family members and to purchase “premium” products for them, as these are typically associated with high quality. Increased focus on the quality of life of pets is also expected to lead to increased demand for products in pet care products such as pet accessories and dietary supplements.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Recovering economy leads to moderate value growth in 2007
Demand for cat and dog food moves towards functional and specialised food
Internet becomes a popular distribution channel
Demographic trends expected to lead to higher pet ownership
KEY TRENDS AND DEVELOPMENTS
South Korean economy stabilises
Ageing population increasingly turns to pets for company
Humanisation of pets boosts sales of pet care products and treats
Veterinary clinics and supermarkets/hypermarkets remain important to pet owners
“Premium” products gain in popularity
Increased health concern among pet owners for their pets
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH KOREA
CJ CORP - PET FOOD AND PET CARE PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 CJ Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 CJ Corp: Competitive Position 2006
DAE JOO CO LTD - PET FOOD AND PET CARE PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Dae Joo Co Ltd: Key Facts
Summary 5 Dae Joo Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Dae Joo Co Ltd: Competitive Position 2006
SUNGBO SCIENCE TECH - PET FOOD AND PET CARE PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Sungbo Science Tech: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Sungbo Science Tech: Competitive Position 2006
WOO SUNG FOOD CO LTD - PET FOOD AND PET CARE PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
Summary 9 Woo Sung Food Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Woo Sung Food Co Ltd: Competitive Position 2007
DOG FOOD IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012