Pet Food And Pet Care Products in Spain
Euromonitor International's Pet Food And Pet Care Products in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 73 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Sales continue to grow
An increase in the pet population, from dogs to cat, and especially small mammals and reptiles, meant a higher number of potential customers and helped increase sales of pet food and pet care products in 2007. The high growth in the small pet population (cats and small mammals in particular) is due to the fact that they are better suited to their owners’ lifestyles, as people find it increasingly difficult to find time to walk a dog several times a day. Small pets are perceived to need less attention, are easy to feed and can be taken on travels. Furthermore, it is also easier to accommodate them in Spanish flats where space could be a problem for big dogs.
Rising prices of expensive raw materials
An increase in prices of raw materials, especially of cereals, during the last months of 2007 meant an increase in production costs for manufacturers. This increase was partly passed on to consumers and a growth in unit price was experienced in every category. Super premium dog food and bird food were among the most affected subsectors, as they heavily rely on cereals and high quality ingredients.
Affinity Petcare reigns in Spain
Spanish multinational Affinity Petcare SA, part of the food group Agrolimen SA, kept the lead of the Spanish market in 2007. Its wide range of products, together with a good distribution network through the specialist channel and large grocery retailers, meant that the company was able to increase its value sales while accounting for over 17% of the Spanish market.
Grocery retailers continue to struggle
As pet owners are increasingly likely to consider their pets as part of the family, they are also likely to go to greater efforts to care for them. Spanish pet owners believe that the offering in large grocery retailers is not sufficient to the needs of their pets. This is contributing to the continuous dominance of the specialist channel, while grocery retailers struggle to break this dynamic. Spaniards continue to prefer purchasing pet food and pet care products in pet shops, while sales through pet superstores are marginal in the country.
Future looks good
The pet population is expected to continue to grow over the forecast period. Although the current economic situation could negatively impact the pet food and pet care market in the short term, the expectations for the forecast period remain positive. With the anthropomorphism trend gathering pace, manufacturers are increasingly able to persuade pet owners to spend more on high quality products, which will drive value growth over the forecast period. Over the forecast period the market will become increasingly segmented, as manufacturers with similar high quality products seek to drive value through diversification.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales continue to grow
Rising prices of expensive raw materials
Affinity Petcare reigns in Spain
Grocery retailers continue to struggle
Future looks good
KEY TRENDS AND DEVELOPMENTS
The exotic is becoming mainstream
Specialist channel keeps the lead
Pets take centre stage
Spanish economy is slowing down
Private label struggles
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
AFFINITY PETCARE SA - PET FOOD AND PET CARE PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Affinity Petcare SA: Key Facts
Summary 3 Affinity Petcare SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Affinity Petcare SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Affinity Petcare SA: Competitive Position 2007
BIO-ZOO SA - PET FOOD AND PET CARE PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Bio-Zoo SA: Key Facts
Summary 7 Bio Zoo SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Bio Zoo SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Bio-Zoo SA: Competitive Position 2007
IBERAMIGO SA - PET FOOD AND PET CARE PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Iberamigo SA: Key Facts
Summary 11 Iberamigo SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Iberamigo SA: Competitive Position 2007
IPES IBéRICA SA - PET FOOD AND PET CARE PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Ipes Ibérica SA: Key Facts
Summary 14 Ipes Ibérica SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Ipes Ibérica SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Ipes Ibérica SA: Competitive Position 2007
MARS ESPAñA INC Y CíA FOOD SRC - PET FOOD AND PET CARE PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Mars España Inc y Cía Food SRC: Key Facts
Summary 18 Mars España Inc y Cía Food SRC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Mars España Inc y Cía Food, SRC: Competitive Position 2007
NESTLé PETCARE ESPAñA SA - PET FOOD AND PET CARE PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Nestlé Petcare España SA: Key Facts
Summary 21 Nestlé Petcare España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Nestlé Petcare España SA: Competitive Position 2007
DOG FOOD IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013