Pet Food And Pet Care Products in Spain
Euromonitor International's Pet Food And Pet Care Products in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 73 | Publication date: Aug 2009
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Executive summary
Positive growth rates
Pet food and pet care products continued to register positive growth rates despite the economic environment and Spanish consumer’s limited spending power in 2008. Both volume and value sales increased in Spain, although at a lower rate compared to 2007 figures. A slower growth rate was due to a slow down in the increase in the pet population along with a more moderate unit price increase, as a result of consumer’s downgrading to cheaper products and the rise of private label. Yet the market for pet food and pet care products continues to diversify and become increasingly specialised to appeal the demand of consumers, even if premium and superpremium products are suffering at the expense of standard and economy products as consumers are more aware than ever of the importance of “value for money”.
The rise of private label
The shift from specialised channel towards supermarkets, hypermarkets and discounters boosted private label sales within pet food and pet care products, despite declining figures over the period. The economic environment and consumers’ limited spending power, along with a lack of consumer confidence, also aided further growth as consumers cut back on non essential expenditure and downgraded to mid-priced and economy products.
Affinity Petcare leading the market
There were no significant changes in terms of the competitive environment, as most manufacturers sought to develop and expand their own brand portfolio. Therefore Affinity Petcare SA, part of the food group Agrolimen SA, is once again the dominant player and led sales in 2008. Its wide range of products, through brands such as Advance, Ultima and Brekkies Excel, along with a wide distribution network through both the specialised channel and organised chained distribution, helped Affinity to increase its market share.
Modern distribution taking advantage
Due to the economic environment, and consumers’ limited spending power, modern distribution grew at the expense of the specialised channel. More convenient opening hours and smaller average unit prices persuaded consumers to migrate from one channel to another. Despite the positive image of the specialised channel, where consumers can find expert advice, more premium products and a wider variety of pet care products, hypermarkets, supermarkets and discounters increased sales, aided by the smaller average unit price from private label brands. The entry of international pet superstores to Spain such as Maxi Zoo, present in Spain since 2007, will help boost the performance of these more modern outlets even further, especially during the economic crisis period.
Further increase is expected
The pet population is expected to continue to grow over the forecast period to 2014, however at a lower rate compared to the review period, along with a substantially lower birth rate. Therefore despite the impact of the economic crisis, sales of pet food and pet care products will remain positive both in volume and value terms, however at a lower rate compares with the review period. Over the forecast period, the market will become increasingly segmented, as manufacturers continue to launch added value products and bespoke formulas to appeal the demands of Spanish pet owners.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive growth rates
The rise of private label
Affinity Petcare leading the market
Modern distribution taking advantage
Further increase is expected
KEY TRENDS AND DEVELOPMENTS
Spanish economy bites the dust
Demographic factors and lifestyle shaping pets industry
Humanisation and beyond
Distribution changing face
Private label on the rise
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
APPENDIX
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
AFFINITY PETCARE SA - PET FOOD AND PET CARE PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Affinity Petcare SA: Key Facts
Summary 3 Affinity Petcare SA: Operational Indicators
Company Background
Production
Summary 4 Affinity Petcare SA: Production capacity
Competitive Positioning
Summary 5 Affinity Petcare SA: Competitive Position 2008
BIO-ZOO SA - PET FOOD AND PET CARE PRODUCTS - SPAIN
BIO-ZOO SA
Strategic Direction
KEY FACTS
Summary 6 Bio-Zoo SA: Key Facts
Summary 7 Bio Zoo SA: Operational Indicators
Company Background
Production
Summary 8 Bio Zoo SA: Production Statistics 2008
Competitive Positioning
Summary 9 Bio-Zoo SA: Competitive Position 2008
IBERAMIGO SA - PET FOOD AND PET CARE PRODUCTS - SPAIN
IBERAMIGO SA
Strategic Direction
KEY FACTS
Summary 10 Iberamigo SA: Key Facts
Summary 11 Iberamigo SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Iberamigo SA: Competitive Position 2008
IPES IBéRICA SA - PET FOOD AND PET CARE PRODUCTS - SPAIN
IPES IBÉRICA SA
Strategic Direction
KEY FACTS
Summary 13 Ipes Ibérica SA: Key Facts
Summary 14 Ipes Ibérica SA: Operational Indicators
Company Background
Production
Summary 15 Ipes Ibérica SA: Production Statistics 2007
Competitive Positioning
Summary 16 Ipes Ibérica SA: Competitive Position 2008
MARS ESPAñA INC Y CíA FOOD SRC - PET FOOD AND PET CARE PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Mars España Inc y Cía Food SRC: Key Facts
Summary 18 Mars España Inc y Cía Food SRC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Mars España Inc y Cía Food, SRC: Competitive Position 2008
NESTLé PETCARE ESPAñA SA - PET FOOD AND PET CARE PRODUCTS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Nestlé Petcare España SA: Key Facts
Summary 21 Nestlé Petcare España SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 Nestlé Petcare España SA: Competitive Position 2008
DOG FOOD IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2004-2009
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2004-2009
Table 38 Sales of Other Pet Food by Type: Value 2004-2009
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 40 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 41 Bird Food Brand Shares 2005-2008
Table 42 Fish Food Brand Shares 2005-2008
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 44 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2004-2009
Table 48 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 49 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 50 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014