Pet
Pet Food and Pet Care Products

Pet Food And Pet Care Products in Sweden

Sweden

Euromonitor International's Pet Food And Pet Care Products in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 72  |  Publication date: Aug 2007
Cost: 
GBP650.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products

Executive summary

Swedish consumers continue to spend money on their pets

A continued increase in the pet population and the strong household economy for most Swedish consumers resulted in continued growth in pet food and pet care product sales. Current value sales increased by 2% in 2007, which was a continuation of the growth trend seen throughout the review period.

Natural ingredients

As in food for humans there is a trend towards healthier foods and products that are based on natural ingredients. Pet food manufacturers make the same claims and promises as those which make food for human consumption. This trend clearly favours premium brands.

Masterfoods and Nestlé Purina dominate

There is a close race between Masterfoods Sweden AB (Mars Inc) and Nestlé Purina PetCare Sweden AB for the leading position in pet food and pet care products. Multinational companies dominate and there is only one domestic company of any significance: third ranked Lantmännen Doggy AB.

Pet shops channel dominates

Pet shops is the dominant channel for pet food and pet care products with over 45% of value sales in 2007. Supermarkets/hypermarkets accounts for 37%. Both these channels lost shares to other non-food stores. This channel includes internet sales and also stores with a focus on agriculture, gardening and DIY.

Growth will continue during the forecast period

Pet food and pet care products is predicted to see a constant value CAGR of 1% over the forecast period. This is marginally lower than during the review period and is the result of expected slower growth in the pet population. The strong Swedish economy is also expected to slow down in the middle of the forecast period.

Table of contents

PET FOOD AND PET CARE PRODUCTS IN SWEDEN : MARKET INSIGHT

EXECUTIVE SUMMARY

Swedish consumers continue to spend money on their pets

Natural ingredients

Masterfoods and Nestlé Purina dominate

Pet shops channel dominates

Growth will continue during the forecast period

KEY TRENDS AND DEVELOPMENTS

Strong household economy

Pet shops is the leading channel

Pet population increasing

Dogs and cats are family members

Hectic lifestyles increase the number of pet services

Table 1 Pet Service Providers by Type of Business, 2005 2006

Families with children are the most common pet owners

Table 2 Number of Households Owning Cats and Dogs 2006

MARKET INDICATORS

Table 3 Pet Populations 2002-2007

MARKET DATA

Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007

Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007

Table 6 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007

Table 7 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007

Table 8 Dog and Cat Food Company Shares 2002-2006

Table 9 Dog and Cat Food Brand Shares 2003-2006

Table 10 Penetration of Private Label by Sector 2002-2006

Table 11 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007

Table 12 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007

Table 13 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012

Table 14 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SWEDEN

DOGMAN AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Dogman AB: Key Facts

Summary 3 Dogman AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Dogman AB: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 5 Dogman AB: Competitive Position 2006

LANTMäNNEN DOGGY AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Lantmännen Doggy AB: Key Facts

Summary 7 Lantmännen Doggy AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 8 Lantmännen Doggy AB: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 9 Lantmännen Doggy AB: Competitive Position 2006

SORPTION AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Sorption AB: Key Facts

Summary 11 Sorption AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 12 Sorption AB: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 13 Sorption AB: Competitive Position 2006

SPANNFOD AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Spannfod AB: Key Facts

Summary 15 Spannfod AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 16 Spannfod AB: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 17 Spannfod AB: Competitive Position 2006

VETER AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Veter AB: Key Facts

Summary 19 Veter AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 20 Veter AB: Competitive Position 2006

DOG FOOD IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 15 Dog Owning Households: % Analysis 2002/2007

Table 16 Dog Population 2002-2007

Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 18 Retail Sales of Dog Food by Type: Value 2002-2007

Table 19 Retail Sales of Dog Food by Type: % Value Growth 2002-2007

Table 20 Retail Sales of Premium Dog Food: Value 2002-2007

Table 21 Dog Food Company Shares 2002-2006

Table 22 Dog Food Brand Shares 2003-2006

Table 23 Dog Treats Brand Shares 2003-2006

Table 24 Forecast Retail Sales of Dog Food by Type: Value 2007-2012

Table 25 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012

CAT FOOD IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 26 Cat Owning Households: % Analysis 2002/2007

Table 27 Cat Population 2002-2007

Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 29 Retail Sales of Cat Food by Type: Value 2002-2007

Table 30 Retail Sales of Cat Food by Type: % Value Growth 2002-2007

Table 31 Retail Sales of Premium Cat Food: Value 2002-2007

Table 32 Cat Food Company Shares 2002-2006

Table 33 Cat Food Brand Shares 2003-2006

Table 34 Cat Treats Brand Shares 2003-2006

Table 35 Forecast Retail Sales of Cat Food by Type: Value 2007-2012

Table 36 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012

OTHER PET FOOD IN SWEDEN

HEADLINES

TRENDS

Table 37 Number of Households with Other Pets 2006

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 38 Other Pet Population 2002-2007

SECTOR DATA

Table 39 Retail Sales of Other Pet Food by Type: Volume 2002-2007

Table 40 Retail Sales of Other Pet Food by Type: Value 2002-2007

Table 41 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007

Table 42 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007

Table 43 Bird Food Brand Shares 2003-2006

Table 44 Fish Food Brand Shares 2003-2006

Table 45 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012

Table 46 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012

Table 47 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012

Table 48 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012

PET CARE PRODUCTS IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 49 Retail Sales of Pet Care Products by Type: Value 2002-2007

Table 50 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007

Table 51 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012

Table 52 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012

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