Pet Food And Pet Care Products in Sweden
Euromonitor International's Pet Food And Pet Care Products in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 72 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Swedish consumers continue to spend money on their pets
A continued increase in the pet population and the strong household economy for most Swedish consumers resulted in continued growth in pet food and pet care product sales. Current value sales increased by 2% in 2007, which was a continuation of the growth trend seen throughout the review period.
Natural ingredients
As in food for humans there is a trend towards healthier foods and products that are based on natural ingredients. Pet food manufacturers make the same claims and promises as those which make food for human consumption. This trend clearly favours premium brands.
Masterfoods and Nestlé Purina dominate
There is a close race between Masterfoods Sweden AB (Mars Inc) and Nestlé Purina PetCare Sweden AB for the leading position in pet food and pet care products. Multinational companies dominate and there is only one domestic company of any significance: third ranked Lantmännen Doggy AB.
Pet shops channel dominates
Pet shops is the dominant channel for pet food and pet care products with over 45% of value sales in 2007. Supermarkets/hypermarkets accounts for 37%. Both these channels lost shares to other non-food stores. This channel includes internet sales and also stores with a focus on agriculture, gardening and DIY.
Growth will continue during the forecast period
Pet food and pet care products is predicted to see a constant value CAGR of 1% over the forecast period. This is marginally lower than during the review period and is the result of expected slower growth in the pet population. The strong Swedish economy is also expected to slow down in the middle of the forecast period.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Swedish consumers continue to spend money on their pets
Natural ingredients
Masterfoods and Nestlé Purina dominate
Pet shops channel dominates
Growth will continue during the forecast period
KEY TRENDS AND DEVELOPMENTS
Strong household economy
Pet shops is the leading channel
Pet population increasing
Dogs and cats are family members
Hectic lifestyles increase the number of pet services
Table 1 Pet Service Providers by Type of Business, 2005 2006
Families with children are the most common pet owners
Table 2 Number of Households Owning Cats and Dogs 2006
MARKET INDICATORS
Table 3 Pet Populations 2002-2007
MARKET DATA
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 6 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 7 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 8 Dog and Cat Food Company Shares 2002-2006
Table 9 Dog and Cat Food Brand Shares 2003-2006
Table 10 Penetration of Private Label by Sector 2002-2006
Table 11 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 12 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 13 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 14 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
DOGMAN AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dogman AB: Key Facts
Summary 3 Dogman AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Dogman AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Dogman AB: Competitive Position 2006
LANTMäNNEN DOGGY AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Lantmännen Doggy AB: Key Facts
Summary 7 Lantmännen Doggy AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Lantmännen Doggy AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Lantmännen Doggy AB: Competitive Position 2006
SORPTION AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sorption AB: Key Facts
Summary 11 Sorption AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Sorption AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Sorption AB: Competitive Position 2006
SPANNFOD AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Spannfod AB: Key Facts
Summary 15 Spannfod AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Spannfod AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Spannfod AB: Competitive Position 2006
VETER AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Veter AB: Key Facts
Summary 19 Veter AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Veter AB: Competitive Position 2006
DOG FOOD IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2002/2007
Table 16 Dog Population 2002-2007
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 18 Retail Sales of Dog Food by Type: Value 2002-2007
Table 19 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 20 Retail Sales of Premium Dog Food: Value 2002-2007
Table 21 Dog Food Company Shares 2002-2006
Table 22 Dog Food Brand Shares 2003-2006
Table 23 Dog Treats Brand Shares 2003-2006
Table 24 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 25 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2002/2007
Table 27 Cat Population 2002-2007
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 29 Retail Sales of Cat Food by Type: Value 2002-2007
Table 30 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 31 Retail Sales of Premium Cat Food: Value 2002-2007
Table 32 Cat Food Company Shares 2002-2006
Table 33 Cat Food Brand Shares 2003-2006
Table 34 Cat Treats Brand Shares 2003-2006
Table 35 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 36 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN SWEDEN
HEADLINES
TRENDS
Table 37 Number of Households with Other Pets 2006
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 38 Other Pet Population 2002-2007
SECTOR DATA
Table 39 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 40 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 41 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 42 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 43 Bird Food Brand Shares 2003-2006
Table 44 Fish Food Brand Shares 2003-2006
Table 45 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 46 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 47 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 48 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 50 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 51 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 52 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012