Pet Food And Pet Care Products in Sweden
Euromonitor International's Pet Food And Pet Care Products in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 70 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Booming economy and the “humanisation” trend lead to growth in 2008
In 2008, the economic growth in the first half of the year and higher disposable income encouraged many consumers to upgrade to premium products. Moreover, owners purchased more pet care products. The humanisation of pets trend also grew stronger, in line with improved economic conditions. Pet owners are increasingly treating their pets as family members, spending more on better quality food and on healthcare, beauty products and insurance.
Demographic trends boost the pet population
The pet population in Sweden increased year-on-year over the review period. Only the bird population experienced decline. Pet population growth is partly the result of increasing disposable income. One of the main factors behind the growth in the pet population is the rising birth rate, as families with children are the most common pet owners. The rising number of single-person households has also boosted the demand for pets in Sweden, as many people consider pets good companions.
Manufacturers fuel demand through new product developments
Manufacturers and importers were quick to adapt to the increasing demand for premium and specialist products, and other items that suited the “humanisation” and convenience trends. Players introduced pet food for different species and breeds and products containing “natural” ingredients, vegetarian versions and convenient packaging, such as cat food packed in tetra brick. These products contributed to retail value growth through higher prices.
Premium brands gain retail value shares
The competitive environment is relatively concentrated, with a handful of manufacturers accounting for close to half of retail value sales, the rest being fragmented. The leading players are mainly multinationals such as Masterfoods Sweden AB, Nestlé Purina PetCare Sweden AB and Royal Canin Sverige AB. Only one domestic company, Lantmännen Doggy AB, appeared among the leading four companies in 2007. Overall, premium brands gained shares from mid-priced and economy brands, as a result of the increasing demand for higher-value products. Within the economy segment, private label continued to steadily improve its position.
Pet food and pet care products is expected to continue to develop and grow
Pet food and pet care products is expected to continue to develop positively over the forecast period, despite an expected downturn in economic growth. The pet population is projected to grow, mainly due to demographic trends, while the “humanisation” trend will gather pace, encouraging owners to increase their expenditure on pet food and pet care products. Dog food is expected to register the fastest retail volume and constant value growth due to the rising dog population, and because dogs benefit most from the “humanisation” trend.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Booming economy and the “humanisation” trend lead to growth in 2008
Demographic trends boost the pet population
Manufacturers fuel demand through new product developments
Premium brands gain retail value shares
Pet food and pet care products is expected to continue to develop and grow
KEY TRENDS AND DEVELOPMENTS
The strong economy boosts industry performance
The pet population continues to rise
Dogs and cats become part of the family
Rapid increase in pet care services
Table 1 Pet Service Providers by Type of Business, 2005-2006
The most common pet owners are families with children
Table 2 Number of Households Owning Cats and Dogs 2006
Pet shops is the leading distribution channel
MARKET INDICATORS
Table 3 Pet Populations 2003-2008
MARKET DATA
Table 4 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 6 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 7 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 8 Dog and Cat Food Company Shares 2003-2007
Table 9 Dog and Cat Food Brand Shares 2004-2007
Table 10 Penetration of Private Label by Sector 2003-2007
Table 11 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 12 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 15 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 16 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
DOGMAN AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dogman AB: Key Facts
Summary 3 Dogman AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Dogman AB: Competitive Position 2007
LANTMäNNEN DOGGY AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lantmännen Doggy AB: Key Facts
Summary 6 Lantmännen Doggy AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Lantmännen Doggy AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Lantmännen Doggy AB: Competitive Position 2007
SORPTION AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sorption AB: Key Facts
Summary 10 Sorption AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Sorption AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Sorption AB: Competitive Position 2007
SPANNFOD AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Spannfod AB: Key Facts
Summary 14 Spannfod AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Spannfod AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Spannfod AB: Competitive Position 2007
DOG FOOD IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 17 Dog Owning Households: % Analysis 2003-2008
Table 18 Dog Population 2003-2008
Table 19 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 20 Sales of Dog Food by Type: Value 2003-2008
Table 21 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 22 Sales of Premium Dog Food: Value 2003-2008
Table 23 Dog Food Company Shares 2003-2007
Table 24 Dog Food Brand Shares 2004-2007
Table 25 Dog Treats Brand Shares 2004-2007
Table 26 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 27 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 28 Cat Owning Households: % Analysis 2003-2008
Table 29 Cat Population 2003-2008
Table 30 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 31 Sales of Cat Food by Type: Value 2003-2008
Table 32 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 33 Sales of Premium Cat Food: Value 2003-2008
Table 34 Cat Food Company Shares 2003-2007
Table 35 Cat Food Brand Shares 2004-2007
Table 36 Cat Treats Brand Shares 2004-2007
Table 37 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 38 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN SWEDEN
HEADLINES
TRENDS
Table 39 Number of Households with Other Pets 2006
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 40 Other Pet Population 2003-2008
SECTOR DATA
Table 41 Sales of Other Pet Food by Type: Volume 2003-2008
Table 42 Sales of Other Pet Food by Type: Value 2003-2008
Table 43 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 44 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 45 Bird Food Brand Shares 2004-2007
Table 46 Fish Food Brand Shares 2004-2007
Table 47 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 48 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 49 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 50 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Sales of Pet Care Products by Type: Value 2003-2008
Table 52 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 53 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 54 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013