Pet Food And Pet Care Products in Switzerland
Euromonitor International's Pet Food And Pet Care Products in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Increased demand for premium and specialised products leads recovery
Pet food and pet care products in Switzerland finally regained some momentum in 2007, after several years of contraction. Although value growth in 2006 initiated this recovery, it failed to exceed the low rate of inflation during the year. Led by premium cat food and premium dog food, as well as by increased demand for diversified and specialised pet care products, 2007 offered the performance levels the market has been longing for.
Pet population undergoes major changes due to legislation
New legislation concerning compulsory registration of dogs in Switzerland carries an additional cost for would-be dog owners. This forced an unusual drop in the Swiss dog population in 2007, which animal lovers seem to have compensated for by increasing the number of cats kept as pets. The bird population declined sharply in favour of small mammals/reptiles, especially reptiles, as keeping birds as pets was no longer considered to be trendy.
Major brands compete for the premium and economy segments
Brands continued to desert the mid-priced segment in order to compete ever more fiercely in the premium and economy segments. Market leader Masterfoods Switzerland AG is implementing premiumisation of its products, chased by high-quality, naturally healthy brands such as Biomill and Hill’s Science Plan. Meanwhile, Migros Genossenschaftsbund eG is having a huge impact in the economy segment with the launch of M Budget cat food and dog food.
Specialised distribution channels become increasingly popular
The trend towards premium and diversified/specialised products is now affecting pet food and pet care distribution channels. Pet superstores is the big winner of the distribution war, accelerating its value shares gain at the expense of supermarkets/hypermarkets and other non-specialised outlets. Smaller specialised outlets such as pet shops and veterinary clinics managed to remain stable.
Strong but steady value growth predicted in line with the trend for specialised and premium products
Led by pet care products, other pet food and the general trend towards premium (and therefore more expensive) products, pet food and pet care products should enjoy positive constant value growth over the forecast period. This growth is expected to be steady, although not very strong, and well above the levels witnessed during the review period.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SWITZERLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased demand for premium and specialised products leads recovery
Pet population undergoes major changes due to legislation
Major brands compete for the premium and economy segments
Specialised distribution channels become increasingly popular
Strong but steady value growth predicted in line with the trend for specialised and premium products
KEY TRENDS AND DEVELOPMENTS
Increasing awareness of health issues for pets
Changing preferences in packaging of pet food
Premiumisation of pet food leads to super-premium products
Pet superstores become increasingly popular in Switzerland
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
APPENDIX
Summary 1 Research Sources
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - SWITZERLAND
BIOMILL SA - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Biomill SA: Key Facts
Summary 4 Biomill SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Biomill SA: Production Statistics
COMPETITIVE POSITIONING
Summary 6 Biomill SA: Competitive Position 2006
MIGROS GENOSSENSCHAFTSBUND EG - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Migros Genossenschaftsbund eG: Key Facts
Summary 8 Migros Genossenschaftsbund eG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Migros Genossenschaftsbund eG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Migros Genossenschaftsbund eG: Competitive Position 2006
PROVET AG - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Provet AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Provet AG: Competitive Position 2006
VITAKRAFT SCHWEIZ AG - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Vitakraft Schweiz AG: Key Facts
Summary 14 Vitakraft Schweiz AG: Global Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Vitakraft Schweiz AG: Competitive Position 2006
DOG FOOD IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012