Pet Food And Pet Care Products in Switzerland
Euromonitor International's Pet Food And Pet Care Products in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 65 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Increased demand for premium and specialised products
Pet food and pet care products in Switzerland finally regained some momentum in 2007, after several years of contraction. Although value growth in 2006 initiated this recovery, it failed to exceed the low rate of inflation during the year. Led by premium cat food and premium dog food, as well as by increased demand for diversified and specialised pet care products, pet food and pet care products recorded appreciable growth in 2007.
Pet population undergoes major changes due to legislation
One major driver behind the growth has been the ongoing humanisation of pets by their owners. A growing number of empty-nester, singles or the elderly give more and more affection to their pets, treating them like humans and substitutes for children. This has become evident in the growth of the premium food segment, but also treats and other pet healthcare products.
Major brands compete for the premium and economy segments
Brands continued to desert the mid-priced segment in order to compete ever more fiercely in the premium and economy segments. Market leader Masterfoods Switzerland AG is implementing a premiumisation strategy for its products, facing strong competition from high-quality, naturally healthy brands such as Eukanuba and Hill’s Science Plan. Meanwhile, Migros Genossenschaftsbund eG is having a huge impact in the economy segment with the launch of M Budget cat food and dog food.
Specialised distribution channels become increasingly popular
The trend towards premium and diversified/specialised products is now affecting pet food and pet care distribution channels. Pet superstores are the big winners of the distribution war, with accelerating value share gain at the expense of supermarkets/hypermarkets and other non-specialised outlets. Smaller specialised outlets such as pet shops and veterinary clinics managed to remain fairly stable.
Specialised and premium products will drive growth over the forecast period
Led by pet care products, small mammal/reptile food and the general trend towards premium (and therefore more expensive) products, pet food and pet care products should enjoy positive constant value growth over the forecast period. This growth is expected to be steady, although not very strong, but well above the levels witnessed during the review period.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SWITZERLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased demand for premium and specialised products
Pet population undergoes major changes due to legislation
Major brands compete for the premium and economy segments
Specialised distribution channels become increasingly popular
Specialised and premium products will drive growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
Increasing awareness of health issues for pets
Changing preferences in packaging of pet food
Premiumisation of pet food leads to super-premium products
Pet superstores become increasingly popular in Switzerland
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWITZERLAND
BIOMILL SA - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Biomill SA: Key Facts
Summary 3 Biomill SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Biomill SA: Production Statistics
COMPETITIVE POSITIONING
Summary 5 Biomill SA: Competitive Position 2007
MIGROS GENOSSENSCHAFTSBUND EG - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Migros Genossenschaftsbund eG: Key Facts
Summary 7 Migros Genossenschaftsbund eG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Migros Genossenschaftsbund eG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Migros Genossenschaftsbund eG: Competitive Position 2007
PROVET AG - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Provet AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Provet AG: Competitive Position 2006
VITAKRAFT SCHWEIZ AG - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Vitakraft Schweiz AG: Key Facts
Summary 13 Vitakraft Schweiz AG: Global Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Vitakraft Schweiz AG: Competitive Position 2007
DOG FOOD IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013