Pet Food And Pet Care Products in Taiwan
Euromonitor International's Pet Food And Pet Care Products in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 62 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Premium pet food and pet care products on the rise
The pet food and pet care products market shines in terms of value sales, while volume sales remain stagnant due to the declining dog population. Value sales of pet food continue to grow as consumers trade up from unprepared to prepared pet food and from economy or mid-priced to premium brands. For manufacturers, of more significance is the changing profile of pet owners in Taiwan as affluent working couples, childless families, retired individuals and financially independent single households become the largest groups of people that own pets. These people treat their animals as family members or child-substitutes. They are willing to spend money on food to keep their pets healthy, and on treats and toys to keep them happy. They are the groups that are less likely to be affected by the country’s economic instability and the target consumers of premium pet food and pet care products.
Potential of treats drives growth of dog and cat food
A survey carried out every two years by the National Taiwan University shows that the percentage of households owning a dog decreased while the percentage of households with a cat increased. However, dogs are still the most commonly owned pets according to data from the Council of Agriculture, which proved that more than 86% of the households with pets have dogs and less than 8% have cats. As such, manufacturers are expected to put more marketing support behind cat food in 2007. Trade sources further confirm that compared to food, treats has more potential. People are indulging their dogs with treats, as they do their children, especially when most of the treats available have functions, such as teeth cleaning properties. In 2007, more innovation and the introduction of new treats are expected.
Local manufacturers shine
In 2007, manufacturers such as Uni-President Enterprises Corp and Fwusow Industry Products Co Ltd are significant producers of pet food, and Tai Kong Corp and Hai Feng Feed Co Ltd are specialised in aquarium goods. Backed by strong distribution networks, these local manufacturers are able to compete with international players. Local products are generally positioned as mid-to-low price. In 2007, major breakthroughs in research and development from local producers such as Uni-President were seen, as this company launched dog food with Natto pro-biotic for intestinal health. This proved that local players are no longer followers in the market but can be leaders in both product invention and sales performance. Eyeing the potential in premium products, Fwusow also announced its plans to invest in a new production plant in Taiwan in early-2007. It aims to grow its market share during the forecast period.
Specialty shops catch up
Specialty shops are places such as veterinary practices, pet superstores and pet shops according to Euromonitor International definitions. In Taiwan, although supermarkets/hypermarkets remains the most important channel for pet food and pet care products sales, pet superstores saw large growth over the review period. Pet superstores are mostly frequented by those consumers that have huge enthusiasm for their pets. The vast product displays and personal customer service attract consumers from small independent pet shops and supermarkets/hypermarkets that offer mainly mass products. In Taiwan, a lot of pet superstores also import and distribute pet food and pet care products under license, and sell them exclusively in-store. This attracts pet lovers who are looking for new products. Vets also enjoy a better share of distribution because pet owners tend to seek professional advice when their pets are ill, or require food to aid their well-being.
Healthy future for the market since Taiwanese consumers enjoy the companionship of pets
Continuing growth in dog and cat food as well as pet care products are the main drivers behind the predicted robust growth of the pet food and pet care products market during the forecast period. Dogs and cats are considered family members and they are likely to receive better care than other pets. Other pet food, on the other hand, is expected to see more restricted development since consumer interest in other pets is dwindling. The consumer base of fish food is decreasing also. Fish food manufacturers are expected to focus more on the export market due to the dwindling interests in Taiwan.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Premium pet food and pet care products on the rise
Potential of treats drives growth of dog and cat food
Local manufacturers shine
Specialty shops catch up
Healthy future for the market since Taiwanese consumers enjoy the companionship of pets
KEY TRENDS AND DEVELOPMENTS
Treating pets as family members encourages sales of premium variants
Premium brands expanding into more channels
Brand performance affected by local distributors
New products launched faster to sustain interest
Local manufacturers follow multi-brand strategy
Animal rights will be highly regarded
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
APPENDIX
Summary 1 Research Sources
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
FWUSOW INDUSTRY PRODUCTS CO LTD - PET FOOD AND PET CARE PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Fwusow Industry Products Co Ltd: Key Facts
Summary 4 Fwusow Industry Products Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Fwusow Industry Products Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 6 Fwusow Industry Products Co Ltd: Competitive Position 2006
HAI FENG FEEDS CO LTD - PET FOOD AND PET CARE PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Hai Feng Feeds Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Hai Feng Feeds Co Ltd: Competitive Position 2006
TAI KONG CORP - PET FOOD AND PET CARE PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tai Kong Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Tai Kong Corp: Competitive Position 2006
UNI-PRESIDENT ENTERPRISES CORP - PET FOOD AND PET CARE PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Uni-President Enterprises Corp: Key Facts
Summary 12 Uni-President Enterprises Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Uni-President Enterprises Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Uni-President Enterprises Corp: Competitive Position 2006
DOG FOOD IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 33 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 34 Other Pet Population 2002-2007
SECTOR DATA
Table 35 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 36 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 39 Bird Food Brand Shares 2003-2006
Table 40 Fish Food Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 42 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 46 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 47 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 48 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012