Pet Food And Pet Care Products in Taiwan
Euromonitor International's Pet Food And Pet Care Products in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Economic depression and decrease in large and medium dog populations restrain growth
Because of the economic depression in Taiwan during the review period, pet owners who originally purchased mid-priced pet food, switched to economy products. Economy dog food became more popular at the expense of mid-priced dog food. Moreover, large dogs became less popular and the increasing small dog population affected the demand for dog food in terms of volume.
Premiumisation affects pet food and pet care products
Since an increasing number of pet owners were prepared to spend more on premium products for pets, more premium pet food and pet care products entered Taiwan during the review period. Local trading companies distributed premium dog and cat food and treats, as well as small mammal/reptile food. Moreover, premium pet care products, such as pet chains, pet strollers and pet clothes, became popular during the review period, due to the fact that local and foreign celebrities carried their pets around with them and adorned their pets with premium pet care products.
Local manufacturers become more active
During the review period, local manufacturers such as Uni-President Enterprises Corp and Fwusow Industry Products Co Ltd actively supported their brands. Although Fwusow Industry Products Co Ltd’s brands are mainly positioned in economy categories, the company sponsored outdoor activities, such as a Dog Frisbee Competition, and launched online marketing campaigns, such as a photo competition to interact with pet owners. Uni-President Enterprises Corp provided free health checks nationally to increase its brand awareness. Local manufacturer, Wow Wow Baby Corporation, tried to gain share from foreign players by launching healthcare products.
Foreign pet shop chains heighten competition amongst pet shops
The entry of foreign pet shop chains, such as Pet Paradise, Mother Garden and Pet Plus from Japan, heightened the competition between local and foreign pet shops. Foreign pet shop chains are usually located in department stores, while local pet shops are scattered around Taiwan’s urban areas. Although both target different consumer groups, foreign pet shop outlets with their professional image and wider product and service range provide an alternative for pet owners.
Pet humanisation will lead to healthy growth
As the birth rate in Taiwan continues to decline and the number of young childless couples increases, consumers will look to their pets for companionship, and treat them like family members. Pet food and pet care products is expected to experience robust growth in the forecast period, as pet owners will be willing to spend more on taking care of their pets and providing them with premium products. This trend will not just be seen in dog and cat food, small mammal/reptile food will also experience high growth due to the popularity of rabbits and pet mice.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic depression and decrease in large and medium dog populations restrain growth
Premiumisation affects pet food and pet care products
Local manufacturers become more active
Foreign pet shop chains heighten competition amongst pet shops
Pet humanisation will lead to healthy growth
KEY TRENDS AND DEVELOPMENTS
Increasing number of pets boosts the growth of pet care products
Premiumisation leads to higher value sales
More foreign pet shop and pet superstore chains enter Taiwan
Economy brands increase volume sales in grocery retailers
Pet humanisation bolsters pet care products’ growth
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
COO COO G PET STORE - PET FOOD AND PET CARE PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Coo Coo G Pet Shop: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FWUSOW INDUSTRY PRODUCTS CO LTD - PET FOOD AND PET CARE PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Fwusow Industry Products Co Ltd: Key Facts
Summary 4 Fwusow Industry Products Co Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Fwusow Industry Products Co Ltd: Competitive Position 2007
HAI FENG FEEDS CO LTD - PET FOOD AND PET CARE PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hai Feng Feeds Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Table 15 Hai Feng Feeds Co Ltd: Competitive Position 2007
UNI-PRESIDENT ENTERPRISES CORP - PET FOOD AND PET CARE PRODUCTS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Uni-President Enterprises Corp: Key Facts
Summary 8 Uni-President Enterprises Corp: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Table 16 Uni-president Enterprises Corp: Competitive Position 2007
DOG FOOD IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 17 Dog Owning Households: % Analysis 2003-2008
Table 18 Dog Population 2003-2008
Table 19 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 20 Sales of Dog Food by Type: Value 2003-2008
Table 21 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 22 Sales of Premium Dog Food: Value 2003-2008
Table 23 Dog Food Company Shares 2003-2007
Table 24 Dog Food Brand Shares 2004-2007
Table 25 Dog Treats Brand Shares 2004-2007
Table 26 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 27 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 28 Cat Owning Households: % Analysis 2003-2008
Table 29 Cat Population 2003-2008
Table 30 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 31 Sales of Cat Food by Type: Value 2003-2008
Table 32 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 33 Sales of Premium Cat Food: Value 2003-2008
Table 34 Cat Food Company Shares 2003-2007
Table 35 Cat Food Brand Shares 2004-2007
Table 36 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 37 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 38 Other Pet Population 2003-2008
SECTOR DATA
Table 39 Sales of Other Pet Food by Type: Volume 2003-2008
Table 40 Sales of Other Pet Food by Type: Value 2003-2008
Table 41 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 42 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 43 Bird Food Brand Shares 2004-2007
Table 44 Fish Food Brand Shares 2004-2007
Table 45 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 48 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Pet Care Products by Type: Value 2003-2008
Table 50 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 51 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013