Pet Food And Pet Care Products in Thailand
Euromonitor International's Pet Food And Pet Care Products in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Economic uncertainty leads to certain changes in purchasing habits
Following the poor economic situation in Thailand in 2006, pet owners had to adjust their purchasing habits in 2007, with many of them switching to mid-priced and economy dog and cat food. However, economic uncertainty did not seriously affect the purchasing habits of middle- and high-income pet owners who remained willing to invest in their pets. This trend was instrumental in driving the value growth of dog treats and pet care products in 2007. On the other hand, manufacturers continued to boost the awareness of the benefits of prepared dog and cat food by participating in various shows such as the annual “PET Expo”.
Nutrition and indulgence become the choices of pet owners
Increased awareness amongst pet owners regarding the benefits of prepared dog and cat food as opposed to non-prepared types of food resulted in an increase in the penetration of prepared dog and cat food in households. Leading manufacturers, particularly of dog and cat food, persistently advertised the nutritional benefits of their products on television and at pet shows and pet fairs, thereby increasing awareness and demand for these products. Similarly, sales of single serving pouches of cat food, of dog treats and of various novelty pet care products all benefited in 2007, as those pet owners with higher disposable incomes sought to pamper their pets.
Competitors fight for value share
Dog food and dog treats continued to achieve the strongest value growth in pet food and pet care products in 2007. Competition in dog food intensified in 2007 with leading manufacturers competing both above the line and below the line. Nestlé Purina PetCare Co and Effem Foods (Thailand) Co Ltd both aggressively advertised their brands in order to increase consumer awareness and gain value share. The “fight” was carried over into supermarkets/hypermarkets outlets, where both players wrestled to achieve greater visibility and more shelf space. Several new products, promising added nutrition and flavour and economical “bulk” packages were launched, while small packs were also introduced to encourage trial consumption. Dog treats was an area of focus for most new launches, given its high profitability and great appeal to pets. Pet care products, particularly for dogs also experienced a plethora of new product launches, mainly imported. These new, innovative products appealed to many dog owners, who did not mind paying the high prices that such novel and exclusive products demand.
‘One stop’ outlets gaining popularity
As pets have several needs including food, accessories and veterinary care and as pet owners become increasingly busy, a number of “one stop” outlets that cater to all these different requirements, in just one location, have emerged. Furthermore, a multitude of veterinary clinics outlets, with their own pet shop and pet grooming centre sections, have appeared in the cities. Supermarkets/hypermarkets outlets have also begun to offer a much wider variety of products. While the focus in veterinary clinics outlets is on nutritious, premium products, the popularity of supermarket/hypermarkets outlets has grown due to their economy and mid-priced brand offerings.
Pet food and pet care products expected to continue its positive performance
With disposable incomes expected to increase over the forecast period and households expected to become smaller as well as the aging population being expected to continue to increase, it is expected that many people will continue to seek the company of a pet. Owing to increased awareness of the nutritional benefits of pet food and continued increases in the pet population, pet food and pet care products is expected to perform well with the strongest constant value growth coming from dog treats, as dog owners start to treat their dogs even more like family members.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic uncertainty leads to certain changes in purchasing habits
Nutrition and indulgence become the choices of pet owners
Competitors fight for value share
‘One stop’ outlets gaining popularity
Pet food and pet care products expected to continue its positive performance
KEY TRENDS AND DEVELOPMENTS
Pet owners opt for economy and mid-priced dog and cat food
Large public events place focus on and help to boost interest in dogs
Supermarkets/hypermarkets is a popular distribution channel for “economy” brands
Pet clinics and pet hospitals offering “one stop service” gain in popularity
“Other” pets gain in popularity but “other” pet food lags behind
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - THAILAND
BEARING THAILAND CO LTD - PET FOOD AND PET CARE PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bearing Thailand Co Ltd: Key Facts
Summary 3 Bearing Thailand Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bearing Thailand Co Ltd: Competitive Position 2007
BETAGRO AGRO GROUP PCL - PET FOOD AND PET CARE PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Betagro Agro Group PCL: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Betagro Agro Group PCL: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Betagro Agro Group PCL: Competitive Position 2007
CHAROEN POKPHAND FOODS PCL - PET FOOD AND PET CARE PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Charoen Pokphand Foods PCL: Key Facts
Summary 9 Charoen Pokphand Foods PCL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Charoen Pokphand Foods PCL: Competitive Position 2007
HUNTER GROUP LTD - PET FOOD AND PET CARE PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Hunter Group Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Hunter Group Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Hunter Group Ltd: Competitive Position 2007
DOG FOOD IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 33 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 34 Other Pet Population 2002-2007
SECTOR DATA
Table 35 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 36 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 39 Fish Food Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 41 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 42 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 45 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 46 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 47 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012