Pet Food And Pet Care Products in Thailand
Euromonitor International's Pet Food And Pet Care Products in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 62 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Pet food and pet care products benefit from demand for convenience
Despite a poor economic performance in Thailand towards the end of the review period, spending on pet food and pet care products continued to grow strongly in 2008 over the previous year. This was due to growing demand for convenience among local consumers, with busier lifestyles. There was also growing awareness of the nutritional benefits of prepared pet food. However, economy and mid-priced products performed best towards the end of the review period, due to the economic crisis.
Urbanisation and smaller households drive strong demand for pets
There was growing urbanisation during the review period, with an increasing number of single-person households and childless couples. Many put off marriage and children, preferring to focus on their careers. However, this resulted an increasing sense of loneliness for many Thais, which they addressed by acquiring pets. Consequently, there was a rising level of pet ownership amongst young urban Thais, with this group frequently opting for small pets that require a lower level of care, such as small dogs, cats, hamsters or rabbits.
Effem Foods (Thailand) Co Ltd retains lead
Effem Foods (Thailand) Co Ltd retained a strong lead in pet food and pet care products in 2007, due to its wide range. The company is the leading player in mid-priced wet and dry dog and cat food and premium wet dog food and is also strong in dog treats and cat litter. The company also remains the most active player in terms of marketing in pet food and pet care products, with frequent TV commercials and print advertisements, along with sponsoring consumer events and using other strategies such as sampling.
Expanded range boosts sales in supermarkets/hypermarkets
Supermarkets/hypermarkets increasingly recognise the strong sales potential for pet food and pet care products. Consequently, the leading chains greatly expanded the area devoted to these products, along with expanding the range of brands and products available. Leading hypermarkets such as Tesco-Lotus also launched private label products, including innovative products such as frozen dog and cat food, along with more mainstream products such as canned wet dog and cat food. Larger pet food and pet care product displays and better brand visibility, coupled with the widening range of cheap and good quality private label on offer, resulted in stronger sales via supermarkets/hypermarkets towards the end of the review period.
Growth to continue due to rising consumer awareness
Pet food and pet care products is expected to experience continued growth during the forecast period. Growth will be due to higher product awareness among consumers, with more consumers beginning to regard prepared pet food as offering better nutrition for their pets than home-made alternatives. A shift to prepared food will also be led by the stronger demand for convenience. In addition, a rise in pet ownership among urban consumers will result in a larger consumer base for these products, including many mid- and high-income workers who are able to afford to treat their pets to products claiming to offer optimum nutrition, care and indulgence.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Pet food and pet care products benefit from demand for convenience
Urbanisation and smaller households drive strong demand for pets
Effem Foods (Thailand) Co Ltd retains lead
Expanded range boosts sales in supermarkets/hypermarkets
Growth to continue due to rising consumer awareness
KEY TRENDS AND DEVELOPMENTS
Poor economic performance and political instability affects buying behaviour
Consumers increasingly postpone marriage and children
Urbanisation and city living impacts pets
Multinationals face growing competition from local players
Private label attracts interest
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - THAILAND
BETAGRO AGRO GROUP PCL - PET FOOD AND PET CARE PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Betagro Agro Group PCL: Key Facts
Summary 3 Betagro Agro Group PCL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Betagro Agro Group PCL: Competitive Position 2007
CHAROEN POKPHAND FOODS PCL - PET FOOD AND PET CARE PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Charoen Pokphand Foods PCL: Key Facts
Summary 6 Charoen Pokphand Foods PCL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Charoen Pokphand Foods PCL: Competitive Position 2007
HUNTER GROUP LTD - PET FOOD AND PET CARE PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Hunter Group Ltd: Key Facts
Summary 9 Hunter Group Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Hunter Group Ltd: Competitive Position 2007
PAMPET PARTNERSHIP LTD - PET FOOD AND PET CARE PRODUCTS - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Pampet Partnership Ltd: Key Facts
Summary 12 Pampet Partnership Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Pampet Partnership Ltd: Competitive Position 2007
DOG FOOD IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2003-2008
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Fish Food Brand Shares 2004-2007
Table 42 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 43 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Pet Care Products by Type: Value 2003-2008
Table 47 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 48 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 49 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013