Pet Food And Pet Care Products in Ukraine
Euromonitor International's Pet Food And Pet Care Products in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Growth in the Pet Population Supports Robust Market Performance in 2007
Ukraine's pet population continued to grow in 2007, maintaining a positive trend witnessed throughout the review period. Growth in the other pet population was strongest, though the dog population also increased substantially. Growth in the dog population was mainly due to an increase in the numbers of small and medium sized dogs. The large dog population increased at a much slower rate, as did the number of cats kept as pets in Ukraine. Growth in the other pet population was driven mainly by the rising popularity of fish and small mammals. In line with the growing popularity of tropical fish, retailers began stocking wider assortments of specialist fish food products and aquariums. The rate of growth in the reptile population was quite slow due to the fact that many retailers stopped importing tortoises towards the end of the review period. Nonetheless, the number of turtles kept as pets continued to rise. Growth in the bird population was also comparatively slow, and driven mainly by the increasing popularity of parrots. All of these trends contributed to the positive development of Ukraine's pet food and pet care products market.
Dog and Cat Food Products With Health Benefits Prove Increasingly Popular
Demand for specialised premium and mid-priced dog and cat food products increased in Ukraine in 2007, particularly in veterinary clinics outlets. This trend was mainly limited to urban areas, where rising disposable incomes allowed consumers to spend money on such items. Growing awareness of pet healthcare issues not only encouraged more dog and cat owners to switch to dry food products, but also to look for products with added-value or functional ingredients that could help to maintain a healthy coat or prevent illnesses such as urolithiasis (kidney stones). Many consumers bought such products on the recommendation of vets. Higher demand for dog and cat food products with specific health benefits was also attributable to the growing number of specialist dog and cat breeders in Ukraine.
Multinationals Retain a Commanding Lead in Dog and Cat Food
Multinational companies were the main players in Ukraine's pet food and pet care products market throughout the review period. In 2006, Mars Inc and Nestlé-Ukraine TOV accounted for a combined market value share of 62%, and held the top two positions in dog food and cat food. Nonetheless, a small number of domestic companies also maintained a significant presence in the market, particularly in other pet food and other pet care products. Among the most prominent were Enzym ZAO and Suzirja NVP.
Pet Shops Channel Continues to Make Distribution Gains
Supermarkets/hypermarkets and pet shops remained the leading retail distribution channels for pet food and pet care products in 2007. Supermarkets/hypermarkets outlets are more likely to carry economy or mid-priced pet food products, while pet shops outlets tend to stock a wider assortment of specialist pet food and pet care products. 'Zoo bazaars', consisting of open markets that sell pets as well as pet food and pet care products are also quite popular with Ukrainians. The distribution value share of pet shops increased steadily over most of the review period thanks to new outlet openings in urban areas, rising disposable incomes and the growing interest of owners in the healthcare needs of their pets. The value share of supermarkets/hypermarkets meanwhile remained largely unchanged, due mainly to the fact that outlets in this channel concentrated on low prices rather than products with added-value or health benefits.
Demand for Premium Pet Food and Pet Care Products is Expected to Rise
Ukraine's pet population is expected to continue growing over the forecast period. Together with rising disposable incomes and the growing popularity of purebred dogs and cats and more exotic pets with special needs, this trend will drive demand for premium brands and support the positive development of pet food and pet care products as a whole. However, demand for pet food and pet care products will remain limited to urban areas, where owners are more likely to treat their animals as companions and thus more willing to spend money on maintaining their physical or emotional well being. In contrast, many owners in rural areas will continue to treat pets as working animals (particularly dogs) and view pet food and pet care products as unnecessary luxuries.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN UKRAINE : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in the Pet Population Supports Robust Market Performance in 2007
Dog and Cat Food Products With Health Benefits Prove Increasingly Popular
Multinationals Retain a Commanding Lead in Dog and Cat Food
Pet Shops Channel Continues to Make Distribution Gains
Demand for Premium Pet Food and Pet Care Products is Expected to Rise
KEY TRENDS AND DEVELOPMENTS
Growth in Consumer Spending Power Slows As Public Utility Prices Rise
Urbanisation Trend Drives the Development of Pet Food and Pet Care Products
Modern Retail Developments Benefit Pet Food and Pet Care Products
Popularity of Exotic Animals Benefits Other Pet Food and Pet Care Products
Housing and Demographic Trends Boost Dog Ownership in Ukraine
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 10 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UKRAINE
ENZYM ZAO - PET FOOD AND PET CARE PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Enzym ZAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Enzym ZAO: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Enzym ZAO: Competitive Position 2006
NEON CO - PET FOOD AND PET CARE PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Neon CO: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Neon CO: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Neon CO: Competitive Position 2006
SUZIRJA NVP - PET FOOD AND PET CARE PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Suzirja NVP: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Suzirja NVP: Competitive Position 2006
VITAGAL NVF - PET FOOD AND PET CARE PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Vitagal NVF: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Vitagal NVF: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 12 Vitagal NVF: Competitive Position 2006
DOG FOOD IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 12 Dog Owning Households: % Analysis 2002/2007
Table 13 Dog Population 2002-2007
Table 14 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 15 Retail Sales of Dog Food by Type: Value 2002-2007
Table 16 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 17 Retail Sales of Premium Dog Food: Value 2002-2007
Table 18 Dog Food Company Shares 2002-2006
Table 19 Dog Food Brand Shares 2003-2006
Table 20 Dog Treats Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 22 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 23 Cat Owning Households: % Analysis 2002/2007
Table 24 Cat Population 2002-2007
Table 25 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 26 Retail Sales of Cat Food by Type: Value 2002-2007
Table 27 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 28 Retail Sales of Premium Cat Food: Value 2002-2007
Table 29 Cat Food Company Shares 2002-2006
Table 30 Cat Food Brand Shares 2003-2006
Table 31 Cat Treats Brand Shares 2003-2006
Table 32 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 33 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 34 Other Pet Population 2002-2007
SECTOR DATA
Table 35 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 36 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 39 Bird Food Brand Shares 2003-2006
Table 40 Fish Food Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 42 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 46 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 47 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 48 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012