Pet Food And Pet Care Products in Ukraine
Euromonitor International's Pet Food And Pet Care Products in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 63 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Sales driven by economic growth
Pet food and pet care products saw strong growth during the review period, with this chiefly due to good economic growth for the country as a whole. As incomes grew, consumers increasingly kept pets and began to regard their pets as members of their family, rather than as working animals. This was exemplified by the growing popularity of indoor cats and small pedigree dogs and resulted in owners becoming increasingly concerned with their pets’ nutrition and health.
Sales remain limited to urban areas
However, sales continued to be constrained by a lack of interest in pet food and pet care products amongst the majority of the population. Sales remained limited to urban areas, with those in rural areas having low incomes. Where cats and dogs are kept in rural areas, they are typically kept as working animals, with cats used to control vermin and dogs used as security. These pets are typically fed on scraps and spend much of their lives outdoors, with rural sales of pet food and pet care products thus remaining minimal.
Ukrainians place their faith in multinationals
In 2008, multinational companies continued to lead sales. Mars Inc and Nestlé-Ukraine TOV continued to dominate dog and cat food, while imports are also dominant in fish food, reptile food, dietary supplements and healthcare. Most consumers view imports as offering higher quality than domestic products and, with most consumers of pet food and pet care products being in mid- and high-income groups, many traded up from domestic brands to imports.
Specialist retailing gains strength
In 2008, the number of specialised pet shops continued to grow dynamically in Ukraine, with this offering pet owners access to a wider range of premium and specialised pet food and care, along with specialist advice. In addition, the number of online pet shops also grew rapidly, with internet retailing becoming a significant distribution channel for pet food and pet care products for the first time in 2008. Internet retailing proved very popular, with most of the leading retailers offering free delivery, a wide assortment of premium and mid-priced food and specialised care. Internet retailing also offers lower unit prices than store-based distribution channels.
Continuing growth despite economic slowdown
Sales of pet food and pet care products are expected to continue to grow strongly during the forecast period, despite an economic downturn being forecast for the country. Prepared food accounted for only a small share of total consumption at the end of the review period, with there thus being considerable room for further growth. In addition, growing urbanisation and increasingly busy consumer lifestyles are expected to result in a growing number of consumers opting for the convenience of prepared food.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN UKRAINE : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales driven by economic growth
Sales remain limited to urban areas
Ukrainians place their faith in multinationals
Specialist retailing gains strength
Continuing growth despite economic slowdown
KEY TRENDS AND DEVELOPMENTS
Good growth in incomes for much of review period
Urbanisation proves positive for growth
Pragmatic attitude to pets constrains growth
Specialist and online stores stimulate sales
Multinationals dominate due to mistrust of domestic brands
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UKRAINE
KORMOTEX OOO - PET FOOD AND PET CARE PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Kormotex OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Kormotex OOO: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Kormotex OOO: Competitive Position 2007
NEON CO - PET FOOD AND PET CARE PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Neon Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Neon Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Neon Co: Competitive Position 2007
SUZIRJA NVP - PET FOOD AND PET CARE PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Suzirja NVP: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Suzirja NVP: Competitive Position 2007
VITAGAL NVF - PET FOOD AND PET CARE PRODUCTS - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Vitagal NPF: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Vitagal NPF: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 12 Vitagal NPF: Competitive Position 2007
DOG FOOD IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013