Pet Food And Pet Care Products in Venezuela
Euromonitor International's Pet Food And Pet Care Products in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
2008 growth above review period average
Both volume and value growth in 2008 were higher than the review period average, and the highest since 2004 when the Venezuelan government began to recover from the economic shock caused by the general strikes of 2001 and 2002 and the attempted coup in 2002, which led to the shutting down of the state-run oil company and the near paralysis of the national economy. The increase in the pet population, as well as the growing humanisation trend, contributed to the surge in growth in 2008.
Mid-priced dry dog food sees the fastest growth in 2008
Mid-priced dry dog food saw the largest increase in value sales in 2008. This category of dog food offers customers the best price/value ratio and hence many customers prefer this type of food for their pets. It is just slightly more expensive than economy dry food, but at least half the price of premium dog food. Consequently, it is a very popular choice for those pet owners who look for good products with a variety of taste offerings but at a cheaper price than premium brands.
Nestlé Venezuela SA continues its supremacy
After the 2005 contamination scandal, Nestlé Venezuela SA has successfully been able to recapture the faith of the Venezuelan pet owner who continues to prefer its brands. In 2008, Nestlé Venezuela SA’s products were as popular as they ever were. It has worked very hard to develop consumer trust through advertising campaigns and social responsibility events. In 2008, this included support for a space created by the Chacao municipality in the “Parque la Mansión” for pets and their owners. Thanks to the company’s Purina brand, this park now has a space for “canine agility”, a sport with growing support in Venezuela, which Purina also sponsors with the Perrotón, a marathon for dogs and their owners.
Pet superstores gain popularity among customers
Pet superstores are gaining ground in Venezuela as the place to go to for all of your pet needs. This type of distribution channel showed the highest growth in sales among all other channels in 2008. This was, in part, in response to shortages, which were a result of government import restrictions. Pet superstores like Don Perro and Razas have an advantage when negotiating with suppliers and hence were better stocked. This type of retail outlet became the one-stop store for all pet needs, gaining popularity among pet owners.
Volume growth is expected to slow in the forecast period as prices increase
Slower macroeconomic growth in the 2008-2013 forecast period will affect the growth of the pet food and pet care products industry in Venezuela. Rising prices will help spur an increase in retail value sales growth over the period, but many Venezuelan pet owners will be less inclined to purchase products for their pets as economic growth slows. Many will turn to cheaper alternatives to feed and take care of their pets. Those who continue to buy industrially produced products will face higher prices.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN VENEZUELA : MARKET INSIGHT
EXECUTIVE SUMMARY
2008 growth above review period average
Mid-priced dry dog food sees the fastest growth in 2008
Nestlé Venezuela SA continues its supremacy
Pet superstores gain popularity among customers
Volume growth is expected to slow in the forecast period as prices increase
KEY TRENDS AND DEVELOPMENTS
Economic slowdown has not affected market growth
Currency controls continue to affect pet food and pet care products
The premiumisation and humanisation trends gain momentum in Venezuela
Companies compete through package size and design differentiation
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VENEZUELA
CALOX INTERNATIONAL CA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Calox International CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Calox International CA: Competitive Position 2007
DON PERRO CA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Don Perro CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KANTAL SA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kantal SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Kantal SA: Competitive Position 2008
NIDO INDUSTRIAL SA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Nido Industrial SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Nido Industrial SA: Competitive Position 2007
TRACKER AGRO INDUSTRIAL CA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tracker Agro Industrial CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Tracker Agro Industrial CA: Competitive Position 2007
DOG FOOD IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2003-2008
Table 15 Dog Population 2003-2008
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2003-2008
Table 18 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 19 Sales of Premium Dog Food: Value 2003-2008
Table 20 Dog Food Company Shares 2003-2007
Table 21 Dog Food Brand Shares 2004-2007
Table 22 Dog Treats Brand Shares 2004-2007
Table 23 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Cat Owning Households: % Analysis 2003-2008
Table 26 Cat Population 2003-2008
Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 28 Sales of Cat Food by Type: Value 2003-2008
Table 29 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 30 Sales of Premium Cat Food: Value 2003-2008
Table 31 Cat Food Company Shares 2003-2007
Table 32 Cat Food Brand Shares 2004-2007
Table 33 Cat Treats Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2003-2008
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Bird Food Brand Shares 2004-2007
Table 42 Fish Food Brand Shares 2004-2007
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2003-2008
Table 48 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 49 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013