Pet Food And Pet Care Products in Venezuela
Euromonitor International's Pet Food And Pet Care Products in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 58 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Market growth outpaces GDP growth
In 2007, pet food and pet care products grew faster than the Venezuelan GDP, repeating the success of 2006. More healthcare products and a large number of imported products were present on the shelves, albeit with irregular distribution throughout the country. Pet owners increased their consciousness about pet care by increasing their visits to the vet and choosing products with innovative features and healthcare technology.
Nutripet Andina CA aims to capitalise on growing demand for dry pet food
Nutripet Andina CA, a subsidiary of the biggest private company in Venezuela, plans to triple its plant capacity for dry pet food, in order to consolidate its position among middle- and low-income consumer groups. The company has invested US$4 million in order to add new features and new flavours to its product portfolio. It enjoys widespread distribution in supermarkets/hypermarkets and smaller channels, reaching more potential consumers than rivals Nestlé Purina Petcare de Venezuela CA and Cargill de Venezuela CA.
Nestlé Purina Petcare de Venezuela CA continues to reclaim its brand image
Nestlé Purina Petcare de Venezuela CA is continuing to try and improve its brand image, after a large amount of contaminated food killed more than 1,000 dogs, cats and birds in 2005. Many brands are still struggling to regain their value shares, as consumers have changed to other brands. The company has also suffered from a negative campaign run by former consumers of Dog Chow. The campaign, called “Asociación de Victimas de Dog Chow” or “Dog Chow’s Victims Association”, protests at exhibitions or events sponsored by Nestlé Purina Petcare de Venezuela CA. Despite this negative publicity, the company has recovered 80% of its value sales thanks to strong marketing campaigns and a more stringent supply chain management progress.
Product packaging varies according to distribution channel
Packaging sizes for pet food products vary among different distribution channels. Supermarkets/hypermarkets tend to offer larger packages with more competitive unit prices. These are often preferred by people who own dogs for security reasons. Increased concerns about crime have led many Venezuelans to buy guard dogs for protection. The most popular breeds are Pit Bulls, Rottweilers and Dobermans. Smaller packaging formats, which are generally available at small neighbourhood stores, are preferred by lower-income consumers because of their price.
Pet food companies anticipate increased competition
An increase in volume sales is expected during 2007-2012. Import restrictions have challenged the ability of multinational companies to compete, by increasing the prices of their products and making it more difficult for them effectively to distribute their products to their retail points of sale. Preferential trade agreements with fellow Mercosur nations such as Argentina and Brazil have allowed new and previously unknown brands from South America to enter pet food and pet care products. These low-cost brands will provide increased competition, especially among the large number of price-conscious consumers in lower socioeconomic groups.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN VENEZUELA : MARKET INSIGHT
EXECUTIVE SUMMARY
Market growth outpaces GDP growth
Nutripet Andina CA aims to capitalise on growing demand for dry pet food
Nestlé Purina Petcare de Venezuela CA continues to reclaim its brand image
Product packaging varies according to distribution channel
Pet food companies anticipate increased competition
KEY TRENDS AND DEVELOPMENTS
Local companies look to develop more flavours to match imported rivals
Shortages on shelves skew the pet food and pet care products market
Pet healthcare becomes an increasingly important issue for animal owners
Identity chips become a popular method to track pets
Social responsibility of pet owners poised to expand
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 10 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VENEZUELA
CALOX INTERNATIONAL CA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Calox International CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Calox International CA: Competitive Position 2007
DON PERRO CA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Don Perro CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KANTAL SA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kantal SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Kantal SA: Competitive Position 2006
NIDO DE VENEZUELA CA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Nido de Venezuela CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Nido de Venezuela CA: Competitive Position 2006
TRACKER AGRO INDUSTRIAL CA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tracker Agro Industrial CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Tracker Agro Industrial CA: Competitive Position 2006
DOG FOOD IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 12 Dog Owning Households: % Analysis 2002/2007
Table 13 Dog Population 2002-2007
Table 14 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 15 Retail Sales of Dog Food by Type: Value 2002-2007
Table 16 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 17 Retail Sales of Premium Dog Food: Value 2002-2007
Table 18 Dog Food Company Shares 2002-2006
Table 19 Dog Food Brand Shares 2003-2006
Table 20 Dog Treats Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 22 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 23 Cat Owning Households: % Analysis 2002/2007
Table 24 Cat Population 2002-2007
Table 25 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 26 Retail Sales of Cat Food by Type: Value 2002-2007
Table 27 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 28 Retail Sales of Premium Cat Food: Value 2002-2007
Table 29 Cat Food Company Shares 2002-2006
Table 30 Cat Food Brand Shares 2003-2006
Table 31 Cat Treats Brand Shares 2003-2006
Table 32 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 33 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 34 Other Pet Population 2002-2007
SECTOR DATA
Table 35 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 36 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 39 Bird Food Brand Shares 2003-2006
Table 40 Fish Food Brand Shares 2003-2006
Table 41 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 42 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 46 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 47 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 48 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012