Pet Food And Pet Care Products in Venezuela
Euromonitor International's Pet Food And Pet Care Products in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 63 | Publication date: Sep 2009
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Executive summary
Sales growth remains positive, but takes a significant dip in 2009
The Venezuelan pet food and pet care products industry turned in another positive performance in 2009, continuing an impressive trend that marked four straight years of sales growth in constant value terms. Despite surpassing the review period CAGR, 2009 sales growth was significantly lower than in 2008, due to the slowdown of Venezuela’s economy and the subsequent decline in consumer demand. In current value terms, the industry registered one of the highest growth rates in all of Latin America, but this was caused by extremely high rates of domestic inflation, of over 30%, so should therefore not be used when trying to track real gains in value. Inflation proved to be one of the main obstacles to industry growth during 2009, due to its negative impact on consumer purchasing power and its contribution to the higher production costs faced by manufacturers.
Demand polarises to the detriment of mid-priced products
Economy and premium products were the two products benefiting from industry trends in 2009. While the deteriorating economy and subsequent decline in consumer purchasing power did not have a strong impact on overall volume consumption, due to owners caring too much for their pets, it did cause most Venezuelan consumers to trade down to more affordable products, boosting the relatively small economy products segment. However, high-income consumers were relatively immune from these changes in consumption habits, given the small share that pet food commands in their household budgets, allowing premium products to also experience a strong performance. The loser in this environment was the established mid-priced segment, which experienced lower growth rates in 2009 than anticipated.
Multinationals increase their dominance of industry sales
All of the leading multinational companies increased their share of pet food and pet care sales in 2008, further increasing the gap between the haves and have-nots in the Venezuelan industry. The three companies included in this distinction are Nestlé Venezuela SA, Effem Venezuela CA, and Cargill de Venezuela CA. Nestlé Venezuela SA remained clear leader, but all three experienced share growth. Most of this success can be explained by these companies benefiting from their historic dominance of the industry, in addition to more conservative consumption patterns favouring more established brands.
Distribution strategies remain intact, with supermarkets on top
Distribution shares remained stagnant in 2009, allowing supermarkets/hypermarkets to maintain its lead of total pet food and pet care sales. Emerging formats, such as pet superstores, continue to increase their presence in Venezuelan retailing, but still fall well behind more established channels like pet shops and supermarket/hypermarkets.
Increasing pet population expected to drive sales during the forecast period
The uncertain economic climate is expected to continue into the forecast period, suggesting that consumers will be less willing to experiment with new products, leaving manufacturers with fewer opportunities to develop sales share. So the main driver of industry sales over the next five years will be the growing pet population. Dogs and fish are expected to be the fastest-growing pet populations, favouring products targeting these pets.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN VENEZUELA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales growth remains positive, but takes a significant dip in 2009
Demand polarises to the detriment of mid-priced products
Multinationals increase their dominance of industry sales
Distribution strategies remain intact, with supermarkets on top
Increasing pet population expected to drive sales during the forecast period
KEY TRENDS AND DEVELOPMENTS
Dramatic increase in single-person households drives small pet population in Venezuela
More conservative consumption habits stem from economic turmoil
Increasing violence a motivating factor in decision to purchase a family dog
The growth of local companies slows as purchasing power declines in low-income segments of the population
Packaging becomes even more important as competition over price increases
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VENEZUELA
CALOX INTERNATIONAL CA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Calox International CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Calox International CA: Competitive Position 2008
DON PERRO CA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Don Perro CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KANTAL SA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kantal SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Kantal SA: Competitive Position 2008
NIDO INDUSTRIAL SA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Nido Industrial SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Nido Industrial SA: Competitive Position 2008
TRACKER AGRO INDUSTRIAL CA - PET FOOD AND PET CARE PRODUCTS - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tracker Agro Industrial CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Tracker Agro Industrial CA: Competitive Position 2009
DOG FOOD IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2004-2009
Table 15 Dog Population 2004-2009
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2004-2009
Table 18 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 19 Sales of Dog Food by Type: Value 2004-2009
Table 20 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 21 Sales of Premium Dog Food: Value 2004-2009
Table 22 Dog Food Company Shares 2004-2008
Table 23 Dog Food Brand Shares 2005-2008
Table 24 Dog Treats Brand Shares 2005-2008
Table 25 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 26 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 27 Cat Owning Households: % Analysis 2004-2009
Table 28 Cat Population 2004-2009
Table 29 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 30 Sales of Cat Food by Type: Value 2004-2009
Table 31 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 32 Sales of Premium Cat Food: Value 2004-2009
Table 33 Cat Food Company Shares 2004-2008
Table 34 Cat Food Brand Shares 2005-2008
Table 35 Cat Treats Brand Shares 2005-2008
Table 36 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 37 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 38 Other Pet Population 2004-2009
SECTOR DATA
Table 39 Sales of Other Pet Food by Type: Volume 2004-2009
Table 40 Sales of Other Pet Food by Type: Value 2004-2009
Table 41 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 42 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 43 Bird Food Brand Shares 2005-2008
Table 44 Fish Food Brand Shares 2005-2008
Table 45 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 48 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Pet Care Products by Type: Value 2004-2009
Table 50 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 51 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 52 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 53 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014